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eBook Vendors and Public Libraries-NJLA 2013
1. eContent and Libraries:
New Jersey and Access
By: Melissa Brisbin
Head of the Technology Learning Center
Cape May County Library, New Jersey
melissab@cmclibrary.org
4. 2010: 2% of Americans
owned an eReader.
2012: 28% of Americans
own an eReader, tablet, or
both.
Growth is up!!
NYPL: 88,000 digital
eBooks/Audio in 2012,
doubled from last year.
Chicago Public Library:
230% increase in
circulation over the past
year.
Ebook facts
Image Credit: http://tinyurl.com/97jy4zr
5. Pew Institute:
56% of e-book borrowers found their library did not
carry the electronic format of the book they wanted
52% found they were on a waiting list for a title
18% found the title they wanted was not compatible
with their device
Ebook facts--Patrons weigh in:
6. 66% of public libraries offer eBooks (Source: ALA Office for Research and Statistics)
However:
58% of all library card holders say they do not know if
their library provides eBook lending services”.
(Source: Pew Institute)
“48% of all owners of eBook reading devices such as
original Kindles and NOOKs say they do not know if
their library lends eBooks”. (Source: Pew Institute)
Library Facts
7. Increase in the ownership of devices
Lack of econtent from puiblishers
Lack of publishers offering libraries digital content
Lack of compatibility
Difficulty in understanding how to load content
Digital Rights Management (DRM) and publishers
Problems
9. The Publishers and eContent
Hachette
27% of all
eBooks
Random House
(87 titles) &
Penguin (42 titles)
Combined: 40% of
all 2013 eBook
bestsellers
Self-
Published
7% off all
titles
Informational credit: http://www.digitalbookworld.com/2013/ebook-publisher-power-rankings-hachette-no-1-in-2013/
11. 3M Cloud Library eBook Lending Service
Only content provider to have the “Big 6” publishers with
the addition of:
Hachette Book Group (pilot program 05/01/2013)
Penguin Group, USA (pilot program 10/01/2012)
Random House,
Harper Collins
Harlequin
Simon & Schuster (pilot program)
Informational Credit: http://www.marketwatch.com/story/3m-cloud-library-now-includes-titles-from-all-big-six-publishers-2013-05-01;
http://www.thedigitalshift.com/2012/10/ebooks/nypl-bpl-3m-officially-launch-penguin-pilot-test/
12. 200,000 titles
300+ publishers
No Adobe Digital Editions (Patrons create
an account with their state, library name,
library barcode and PIN)
DRM protected files
Authors:
Danielle Steele. Dean
Koontz, Lee Child, John
Grisham, Jodi Picoult,
Michael Crichton, Lemony
Snicket, and Janet
Evanovich
13. Pilot Programs:
May 2013
Announces new pilot program with Simon & Schuster,
New York Public Library and Brooklyn Public Library
April 2013
Penguin Group USA makes eBooks available at the same
time as hardcover edition
Nov 2012
Announces Penguin Group USA available to public libraries
(originally pilot program with NYPL and BPL)
Informational Credit: http://www.thedigitalshift.com/2013/03/ebooks/penguin-lifts-library-ebook-purchase-embargo/
15. Publishers:
Penguin Group USA (Pilot project with Los
Angeles Public library and Cuyahoga Public
Library)
Simon & Schuster
Macmillan
B & T’s Axis 360
Image credit: http://www.lib.oak-lawn.il.us/images/axis360_ebooks.png
Axis 360 was
created to
compete with
OverDrive
16. Available to libraries
Includes one-title multiple-formats (EPUB and PDF)
DRM protected files
Kindles are not supported or Blio format
axisReader app available for tablets and smartphones
(05/03/2013)
axisREader imports DRM-free titles
B & T’s Axis 360
Informational Credit: http://www.the-digital-reader.com/2013/05/06/baker-taylor-launches-new-axisreader-app-for-library-ebooks/#.UYu4pLWG2So
18. Ereader and B &T’s unique file format
Files may include print-to-speech, video, 3D
imbedded technology, and full color
Accessible for PC, Apple and Android users
Not available for Kindle users
B & T’s Blio
http://btol.com/retailers_blio.cfm
19. Largest eContent provider in the United States
Boasts over 18,000-22,000 libraries
Catalog now exceeds more than 1,000,000 digital titles (9/20/12).
(Source: Overdrive, http://overdriveblogs.com/library/2011/12/12/ensuring-access-to-the-largest-ebook-catalog-for-libraries/)
Under the permissions set by authors and publishers:
99.9% of US public libraries served by OverDrive have access to the
exact same catalog of eBook, audiobook, music, and video titles.
((Source: Overdrive, http://overdriveblogs.com/library/2011/12/12/ensuring-access-to-the-largest-ebook-catalog-for-libraries/;
http://librarianinblack.net/librarianinblack/2011/12/overdrive.html)
OverDrive
21. Publishers:
Random House
HarperCollins
Hachette Book Group
Macmillan*
(*Minotaur books imprint,
Individual libraries only)
Formats:
ePub
PDF (limited availability)
AZW (Kindle)
OverDrive
Informational Credit: http://ebookfriendly.com/wp-content/uploads/2013/03/OverDrive-ebook-growth-infographic.jpg
22. Random House
300% price increase (03/02/2012);
Titles available in print as new hardcovers: $65- $85*
No rotation restrictions
HarperCollins
26 checkouts
Hachette Book Group
104% price increase (09/17/2012)
Entire digital catalog available to libraries and schools, 5,000+
titles (05/01/2013)
Macmillan
Minotaur books imprint,
(Individual libraries only, 24 months or 54 checkouts)
OverDrive and Publishers
Informational credit: http://www.thedigitalshift.com/2012/03/ebooks/librarians-feel-sticker-shock-as-price-for-random-house-ebooks-rise-as-much-as-300-percent/;
http://online.wsj.com/article/PR-CO-20130501-905160.html; * http://www.mediabistro.com/appnewser/ebook-sales-account-for-12-4-of-revenues-at-
eBook Sales
were 12.4% of
Hachette’s
2013 1st
quarter
revenue*
23. Macmillan’s Minotaur Publishing
Group
Crime Fiction
“Garnering domestic and international
awards from the Edgar to the Gold
Dagger, the list encompasses the entire
genre from cozies to historicals to
thrillers. Minotaur is dedicated to
nurturing rising new talent as well as
cultivating the fullest potential of its
popular genre mainstays”
Only 1,200 titles available to
individual public libraries
Each titles circulates 24 months or
52 borrows, whichever comes first
Image Credit :
http://libguides.enc.edu/content.php?pid=182388&sid=153842
6
Informational Credit:
http://www.overdrive.com/news/macmillan-launching-library-
ebook-pilot-with-overdrive/
Launched in
January 2013
24. Removed all its eBooks from libraries in February 2012
October 2012: Plan to re-launch back into libraries
using the 3M Cloud Library
Titles will be limited. New titles will have a 6 month
delay. 3M does not support the Kindle
OverDrive and Publishers
Information Credit: http://paidcontent.org/2012/10/02/penguin-brings-ebooks-back-to-libraries-with-distributor-3m/; Image Credit:
http://www.google.com/imgres?imgurl=http://www.penguin.com/images/penguin.gif&imgrefurl=http://www.penguin.com/&h=200&w=143&sz=8&tbnid=MklO2DBifKYxVM:&tbnh=90&tbn
w=64&zoom=1&usg=__CwZvoHeiyzfB9gTlNHqzfumKTi0=&docid=LuJci91QM16dZM&hl=en&sa=X&ei=jrB0UOqwN6iI0QHEvIGYAQ&ved=0CEUQ9QEwBA&dur=342
Penguin
25. April 17, 2013
Last of the “Big 6”
Launches a pilot program with New York Public Library, Brooklyn
Public Library and Queens Borough Public Library (3 separate
systems)
All titles available, but no pricing information
Offers patrons the opportunity to purchase titles that are on hold
(library does get some profit)
OverDrive and Publishers
Informational Credit: http://www.mhpbooks.com/simon-schuster-announce-new-ebook-lending-program-for-libraries/
Simon & Schuster
26. OverDrive’s Big Library Read
Multi-User Access Borrowing
Opportunity with Participating
Public Libraries
Runs May 15th to June 1st 2013
Available in Epub, Kindle, PDF or OverDrive
READ formats
Informational Credit: http://www.biglibraryread.com/big-library-read/
27. Pilot program
It’s a digital library book club
Simultaneous reading
The program is sponsored by OverDrive, with initial
support and participation from Sourcebooks, Inc.
OverDrive’s Big Library Read
“Big Library Read is designed to
demonstrate the positive
exposure and sales influence
library eBook catalogs provide
to authors and publishers”
28. OverDrive’s READ
• NO ADE or Adobe IDs
• In-browser reading
• No downloading titles
• No software downloads
• Uses cloud storage
• Instant access
• Sync across devices
• Read offline-titles are cache or
save to favorites
Image and Informational Credits: http://read.overdrive.com/about
For EPUB
files
Chrome is the
recommended browser
29. We are all divided into consortia such as
South Jersey Audio & eBook Download
Center, eLibraryNJ, DigitalLibraryNJ, as
well as smaller /individual groups or
libraries
We are dealing with the same vendors and
the same limitations
We are sharing the cost, as well as
dedicating individual funds to keep up with
demand
New Jersey Library Facts
Image Credit: http://tinyurl.com/9glyg5h
30. Train Staff
Train the Public
Update Materials and Stay Informed
What can we do as librarians?
Be
Proactive!!!!!
31. Group settings followed up with one-on-one sessions
Go over the basics:
Registering ADE account
Downloading ADE to a pc
Transferring e-content
Downloading the OverDrive Media Console App
List various devices in handouts, i.e. which
eReaders/tablets are wireless and which need to side-
load titles
Training Staff
32. OverDrive Device Matrix-App, ADE,
or READ
Device App ADE READ
Amazon's Kindle without WIFI X
Amazon’s Kindle Fire/Fire HD X X
Apple's iPad/iPod Touch/iPhone X X
Android Devices X X
B & N NOOK 1st edition, NOOK Simple
Touch, Simple Touch with GlowLight,
or Black and White
X
B & N NOOK HD/HD+, NOOK Color,
NOOK Tablet
X X
(in testing 05/17/13)
Blackberry X
Kobo Vox X X
Windows 8 Phone or Tablet X X
Desktop/Laptop (Windows or Mac) X X
Informational Credit: http://www.overdrive.com/libraries/public-libraries/compatibility/
33. Setting Up Accounts:
Kindles: Amazon account, Adobe Digital ID, Library Card
Apple (iPad/iPhone): Apple ID, Adobe Digital ID, Library Card (Amazon
account if borrowing Kindle format).
Kobo: Kobo Account, Adobe ID, Adobe Digital Editions, Library Card
Nooks—older models: Adobe ID, Adobe Digital Editions, Library Card
Nooks—Color, Tablet, HD: Adobe ID, ADE (if not wireless), Library Card
Training Staff
34. Document any troubleshooting or variances of
devices and store them in an accessible area for all
staff
Have manuals available
Training Staff
No intranet?
Use Google
Docs or
Wordpress.
35. Training Staff
oResource for professionals who review books, i.e.
publishers, librarians, reviewers, bloggers
oAllows users to receive advanced copies of ebooks.
http://www.netgalley.com/
37. Workshops:
Be prepared for several types of
eReaders.
Be aware of the various levels of
comfort patrons have with regards to
technology.
Offer handouts and links to information
post class.
One-on-one training is a great way to
follow up with patrons who are lacking
confidence.
Request feedback from participants, e.g.
survey.
Training the Public
40. Think outside the box
Bridge the gap, before there is too much demand.
Petting Zoo
Image Credit: http://friscolibrarian.com/tag/ereaders-2/
41. Each kit includes: 5 iPads
Barnes & Noble Nook
Kindle Touch
Kindle Fire
Samsung Galaxy Tablet
Loaned for 2 months
http://ldb.njstatelib.org/ldb_news/2012/mar/01/mobile_device_disco
very_kit_program
Jennifer Podolsky, jpodolsky@njstatelib.org,
609-278-2640 ext. 135 if you have any questions.
NJ State Library’s Mobile Device
Discovery Kit Program
42. Train each other
Use Google Hangouts
Create instructional videos
Peer-to-Peer Sharing
43. DEVICES & COMPATIBLE FORMATS
Device ePub Open ePub (OEPUB) PDF
(OEPDF)
Open PDF Kindle
Amazon's Kindle X
Apple's iPad/iPod
Touch/iPhone
X X X
B & N Nook X X X X
Google Nexus 7 X X X
Kobo X X X X
Motorola Droid X X X
RIM Blackberry X X X
Samsung Galaxy X X X
Updated:: 05/21/13 via OverDrive
Information Credits: http://www.overdrive.com/resources/drc/
44. Do not wait for the need to arise before becoming
familiar with the device
Take note of what devices your community
(patrons, staff members and stakeholders) are talking
about, asking for, and/or questioning
Be Proactive
Image Credit: http://omc.overdrive.com/
46. Share Information About Updates
Better Browsing,
integrate Google
Analytics and
post to
GoodReads
47. Update for OverDrive v2.6.5
Due to Apple’s privacy
policies: OverDrive’s
App v2.6.5 requires
iOS users to re-enter
his or her Adobe
digital ID Users will
be
prompted if
they do not
recall their
ADE ID
Error messages
will occur for
audiobooks if a
user has not
updated the app
49. Sites:
Mashable, http://mashable.com/
TechCrunch, http://techcrunch.com/
MediaBistro, http://www.mediabistro.com/ (includes a free
eBook of the day)
C|Net, http://reviews.cnet.com/2001-3508_7-
0.html?tag=hdr;brandnav
TNT, http://twit.tv/show/tech-news-today
Amazon,
http://www.amazon.com/b/ref=sa_menu_lapnet9?ie=UTF8
&node=2956501011
Resources
50. LJ’s The Digital Shift
http://www.thedigitalshift.com/2012/09/ebooks/macmillan-
confirms-ebook-pilot-for-libraries/
The UnQuiet Librarian,
http://theunquietlibrarian.wordpress.com/
Librarian in Black,
http://librarianinblack.net/librarianinblack/
Librarian by Day, http://librarianbyday.net/
Sites/Blogs
51. Thank You!
Melissa Brisbin
Head of Emerging Technologies
Cape May County Library
melissab@cmclibrary.org
609.463.6380 or 609.463.6341
www.cmclibrary.org
Editor's Notes
Mary Cassett painting. Same need with a new platform to deliver the same content.
Numbers illustrate usage is growing, even though no everyone ahs a device. Still, there is an increase in device ownership, in addition to electronic collection offering and usage. Cape May County Library saw an increase from 2011 to 2012. 1,400 titles has now grown to 5,500.
Although usage is up, there is still a gap. Regarding electronic collections, patrons are unaware of the title they want is available in electronic format, they are frustrated by waiting lists, as well as incompatible formats and devices.
Here are some current facts about libraries: over 50% of public libraries have ebooks in their collections. Yet, patrons are still unaware that public libraries offer this service, including patrons who own or use ereaders.
More problems with content and access: There is still a great divide although there is more ownership of devices within our communities. There is a lack in what public libraries’ budgets, variances amongst device compatibilities, DRM, and a general lack in understanding how to gain access to content through the library because vendors and publishers make the process difficult—at best.
Pilot with Penguin tan from 10/1-11/13, then expanded to all 3M customers.
Everything I have mentioned applies to NJ libraries. There is also one final issue, publishers.
So far we have examined the issues with knowledge about services, collections aand lack of access to certain titles, patron confusion, limited, and issues with publishers.
For now, with regards to OverDrive, it’s all aboutmastering the two ways to download, based on device.
You need to be prepared to deal with different devices, various learning levels of staff and patrons alike, create information that is readily available to handout or find on your website that is not overwhelming, but focuses on the basics, and create learning by appointment opportunities.
Use Google + to record videos and hangouts can include up tp 9 individuals.
We, as libraraians, need to understand the various formats offered by publishers and vendors.
Using crowdfunding to unlock titles and make the open and DRM free.