An overview of popular social media outlets and their use in public libraries, as well as a comparison of three media streaming services currently available to libraries.
Library Staff Day: Social Media, Public Libraries, and Media Streaming Services
1. Hadonfield Staff Day!!
#HaddonfieldLib
Social Media
Downloading vs Streaming with New Library
Services
By: Melissa Brisbin
Emerging Technologies Librarian & Sytems
Adminsistrator
Cherry Hill Public Library
3. Hashtag:
"a word or phrase preceded by a hash or pound
sign (#) and used to identify messages on a specific
topic." ~ define:hashtag - Google Search -
http://goo.gl/m0xjcK
4. • Microblogging social network
• 255 million users strong
• 140 character limit
• Link to FB. Go to
Settings>Profile>Scroll to bottom
• t.co (19 characters or greater)
5. #'s for Libraries
• #ala, #NJLA
• #ala2014
• #ilovelibraries
• #librarian
• #ilovebooks
• #njlibleaders
• #HaddonfieldLib
Follow other librarians and look at their hashtags!
7. Libraries/Institutions to Watch
• Chattanooga Public Library
• @chattlibrary
• New York Public Library
• @nypl
• British Museum
• @bristishmuseum
• Princeton Public Library
• @PrincetonPL
• Library of Congress
• @librarycongress
11. Example of Libraries and
• NYPL
• Library of Congress
• Craighead County Jonesboro Public Library
• Seattle Public Library
• Denver Public Library
• LibraryLinkNJ
12. Popular Pages
• Coolbrariansnj
• Library Peeps
• Libraries & Social Media
• Librarians in OverDrive
• Wordpress and Libraries
• Technology Training and Libraries
• Libraries Using Facebook Pages
• We Support NJ Libraries!
13. Ways Libraries Can Use FB?
• Connect with the community—your brand
• Create awareness
• Up-to-date information
• Grow your reach
Create interesting, modern customer service!
14. "#8: Show Off Your Library Space" ~ 9 Interesting Ways to
Use Instagram for Your Library - OEDB.org -
http://goo.gl/AE45aN
15. • libraryhpl
• Sharing pictures and/video with an audience
• Add filters to create interesting photos
• Post to Instagram, FB, Tumblr, and/or Twitter
• Add badges to other accounts/sites
180 million
users
strong
18. Good Practices
• Make sure your photos match your audience
• Library policy
• Inspire
• Post often
• Engage
• Hashtag #HPL #library #rarebook #librarylove
Information credit: http://emerging.commons.gc.cuny.edu/2013/09/using-instagram-library/
24. • NYPL
• Chattanooga Public Library
• Princeton Public Library
• Piscataway Public Library
• Seattle Public Library
26. • 140 million users
• Microblogging with video/GiFs/Pics--Easy!
• Posting content in a blog (private/public)
• Can follow other blogs
• Use/follow:#libraries, #librarians, and #Tumblarians
30. 15 Cool Ways Libraries Can Use Vine to Create Social
Videos Ellyssa Kroski — July 23, 2013 via
http://oedb.org/ilibrarian/10-cool-ways-libraries-can-
use-vine/
• DC Public Library
• Chattlibrary
• Piscataway Public Library
32. Managing Social Media
• Facebook Page Manager
• Hootsuite
• Cloze
• IFTTT
• Buffer (bufferapp.com)
• https://andtheniwaslike.co/about
33. Social Media Plan
Princeton University Social Media Policies
• Guidelines for creating an account
• Specific policies for posting content; Appropriate
vs Inappropriate (personsal/confidental)
• Moderating content
• Plan for dealing with a tough comment
http://www.princeton.edu/communications/services/social-media/061611_Princeton_Social_Media_Policies.pdf
34. Streaming or Downloading Media
Image Credit: http://g-ecx.images-amazon.com/images/G/01/electronics/detail-page2/xs-hero-1.jpg
35. Streaming
• Q: What is it?
• A: A delivery method for media that does not
require a complete download to play. It is
cached.
Image Credit: http://upload.wikimedia.org/wikipedia/commons/e/e5/Unicast_streaming.svg
37. Streaming Details
• Need a high speed Internet connection—your connection
• High speed servers—their end
• Buffering
• Access: free or fee-based
• Access: Limited time frame
• "Netflix accounted for 31.6% of downstream traffic" ~ Netflix and
YouTube make up majority of US internet traffic, new report shows
| Technology | theguardian.com - http://goo.gl/mTE2RU
Image Credit: http://goo.gl/wNe2Ky
38. Downloading
• Files can be kept—based on copyright
• Files are usually viewable after they have
completely downloaded
• No limitation (views), no restrictions
• Files can be loaded onto other devices
Image Credit: http://icons.iconarchive.com/icons/custom-icon-design/pretty-office-4/256/download-icon.png
39. • PCs/Laptops: Streaming-only
• Mobile Devices: Download content (via cloud)
• No annual/setup subscription ($1.85/download)
• Offline mode available (Apps only)
• All content available: audio, music, and
movies
40. • 190,000 titles
• Formats have 1 borrowing time
• All titles are available for all devices
• Widevine must be installed on PCs/laptops
• MARC records avail for all titles
• Can cap downloads/items per month
41. • “One Copy/One User & Metered Access”
integrated as of 5/1/2014
• Stream titles within your browser: Chrome,
Firefox, IE, and Safari
• No additional software to download
43. • No additional: platform fee/minimum
purchase/pay-per-download
• Titles average $24.99-$39.99 (single vs. series)
• Titles are available for 48 hours
• Catalog is about 6,800 titles