Marketing Your Professional Brand with LinkedIn
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Learn how to market your brand and/or business through networking on LinkedIn. This presentation was used at Project ReStart, funded by the AARP Foundation, to help job seekers and entrepreneurs age 50+.
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Marketing Your Professional Brand with LinkedIn
- 1. How to Use LinkedIn for Career Advancement Presentation by: Melissa McGinnis
- 2. Be Seen ◦ Publicly Available ◦ Search Engine Optimization (SEO) Be Available for Contact To Learn ◦ Follow Experts and Trends To Network and Connect ◦ Seek Collaboration ◦ Find Career Opportunities To Build Your Professional Brand ◦ Share your knowledge, expertise, and career goals
- 4. Requires an email and password
- 5. Requires an email and password A place to share info
- 6. • You can connect your Twitter account and post simultaneously • “Share with LinkedIn” is Public • “Share with Connections” shares with those you connected with on LinkedIn When you share you can specify your audience
- 7. Use the homepage to learn about your connections, professional interests, industry, and more! Scroll down to see the activity by connections and those you follow
- 8. You can broaden your network by finding shared connections Suggestions for people to connect with
- 9. Your profile is your online LinkedIn presence and contains your professional information Click to access your profile
- 10. This is how LinkedIn users will view your profile (with a few exceptions)
- 11. You can edit this link for easier sharing Link for public profile view
- 12. Public Profile View Notice the prominence of the picture, name, and headline
- 13. You want people to see you clearly Consider your brand and how you want to present yourself Create a headshot for your picture
- 14. Using your real name makes it easier for contacts and recruiters to find you Use your real name
- 15. Use terms that are commonly searched Go beyond your current job title and expand your professional image Your “headline” is your professional brand
- 16. Make it Searchable Avoid Company or Industry Jargon Highlight Transferrable Skills Target Your Career Goals Language is EVERYTHING!
- 17. Treat the summary similar to a cover letter Highlight what you are proud of Build your brand Summary provides information about your career, show cases your brand, and provides info about your direction
- 18. Show how you made a difference ◦ Pose problem ◦ Describe action ◦ Provide solution Use numbers with possible Build your brand
- 19. For possible collaboration Highlight success Broaden your professional interests Highlight specific projects
- 20. You don’t have to included everything especially if it distracts from your professional brand Avoid industry or company jargon Work Experience you want to showcase
- 21. Include organizations that support your brand
- 22. Categorize your skills and expertise by selecting from a provided list Endorse co-workers, contacts, friends, and family indicating the skills and expertise you can account for (maybe they will even return the favor!)
- 24. Provide courses if your degree program is unfamiliar or obscure Endorse co-workers, contacts, friends, and family indicating the skills and expertise you can account for (maybe they will even return the favor!)
- 25. Groups you follow or are interested in Groups are a great way to meet people with similar professional interests and connect
- 26. Certifications that support your professional brand Default can be changed
- 27. Click these links to edit your profile information
- 28. Change your profile picture Change your name, headli ne, location, and industry Edit link Contact info Activity Summary Order Additional Heading Options
- 29. Exit Edit Mode
- 30. Messages are like emails for only you to see
- 31. New activity that you may be interested in – New connections, profile views, updates
- 32. Search your email periodically for new contacts
- 33. Can add connections easily Suggestions for people you may know based off current connections
- 35. Results in multiple search categories based on current connections
- 36. Already connected (1st) Shared Connection - Connected to the same one or more people but not connected to each other (2nd)
- 38. Great practice to add a personal note that addresses why you want to connect
- 39. Great practice to add a personal note that addresses why you want to connect
- 40. Other selections require specific information
- 41. Click to search with other more specific terms
- 42. Click to search with other more specific terms
- 43. Click to search with other more specific terms Create search combinations and target specific people and key decision makers
- 44. Browse results, modify your search, and more …
- 45. • You are the owner of a flower shop and you want to use LinkedIn to grow your company. • You decide to get creative and use LinkedIn to network with other business owners to: • Increase sales • Increase exposure • Partner with other businesses • Give to charitable causes
- 46. Who are your customers? Who should you build a relationship with for referrals? Who are the key decision makers?
- 47. Event Coordinators Funeral Homes Caterers Marketers (they are good for everyone because they love making connections … even for others!) Hotels Bed and Breakfasts Restaurants Spas/Hairdressers … and more
- 48. Visualize the most amazing networking event possible … Who would be there? What industry? What company? What location? You can meet anyone anywhere all while sitting at your computer!