The document analyzes the potential for the Nintendo Wii Mini to be widely adopted using Everett Rogers' diffusion of innovations theory. It finds the Wii Mini is lacking several key attributes that influence adoption, such as compatibility, trialability, and relative advantage. Specifically, it has limited backwards compatibility, few retail demonstration opportunities, and its value is questionable given its high price. Due to mistakes in marketing and targeting of laggards rather than early adopters, the Wii Mini will have difficulty progressing through the innovation-decision process and achieving widespread diffusion.

1. THE NEXT BIG THING…
OR NOT
The Nintendo Wii Mini comes to the US:
A Diffusion of Innovations Critique
By Violet604
12/1/2013

2. THE NINTENDO WII MINI
• What is it?
• Wii Console, but:
• Internet Access
• Virtual Console
• GameCube games
• Mario Kart Wii
• Released Nov 17, 2013
• MSRP: $99

3. PERCEIVED ATTRIBUTES
What It’s Got
• Compatibility
• Similar to Wii
• Observability
• Immediate Satisfaction
• Complexity
• Simple to Use
What It’s Missing
• Compatibility!
• Not backwards-compatible
• Trialability
• No In Store Trial
• Relative
Advantage!
• Price v. Value

4. SOCIAL IMPACT
•
Video Game Industry In General
• 67% of US Households Play Video Games
• Avg. 34 yrs, 8hrs/week
•
Wii Mini Within the Industry
•
Social Technology Trend
• Therefore, Negligible Social Impact

5. Will the Wii Mini Diffuse?
MISTAKES AFFECT THE ENTIRE
INNOVATION-DECISION PROCESS

6. KNOWLEDGE STAGE
•
Where’s the Marketing?
• Only Online
• Best Buy, Walmart, & Toys-R-Us
• GameStop Conspicuously Missing
•
Competing Technology Cluster
• Creates Brand Confusion

7. PERSUASION STAGE
• Relative Advantage is Not
There
• Opinion Leaders Shoot It
Down

8. DECISION STAGE
• Targets Laggards =
Decision Becomes Moot
• Why?
• Near Isolates
• Ignores Social
Networks
• Misses Opinion
Leaders

9. IMPLEMENTATION STAGE
• Unable to Re-Invent
• New Games, New Experiences
• New Applications & Uses
• Destined to be Obsolete

10. CONFIRMATION STAGE
•
Isolates User Experience
•
Domestication Approach
•
1. Compare innovation against personal needs, is it worthy?
•
2. How do we allocated time, space, and budget for the innovation?
• 3. How is the innovation interpreted by others in your social
sphere?
•
Discontinuance
• Disenchantment & Replacement

11. SO, WILL THE WII MINI DIFFUSE?
HARDLY…

12. DISCUSSION QUESTION:
We’ve looked at the negatives. What about the
positives? Why make a system like this, what could
have been the goal?
How could we have used diffusion to better design
and market this idea?