Channeling Joan Rivers and E!’s Fashion Police, nonprofit social media authors including Allyson Kapin, Amy Sample Ward, and Melanie Mathos shared the latest trends, campaigns, and faux pas in the nonprofit social media world. Attendees were entertained, educated, and inspired by social #fails and the nonprofits that are making some seriously #winningmoves.
Injustice - Developers Among Us (SciFiDevCon 2024)
Social Media Police: The Nonprofit Edition @bbcon
1. 10/7/2013 #bbcon 1
Social Media Police:
Nonprofit Edition
#BBCONPOPO
ALLYSON KAPIN @RADCAMPAIGN
AMY SAMPLE WARD @AMYRSWARD
MELANIE MATHOS @MELMATHO
2. 10/7/2013 #bbcon 2
TWEET, TWEET!
#BBCON
(Blackbaud is donating a $1 for every
social action to The National Children’s
Museum! *Up to $4000)
#BBCONPOPO
(Follow conversation from this session
– and because silly hashtags are fun!)
3. 10/7/2013 #bbcon 3
ALLYSON KAPIN @RADCAMPAIGN
Author of Social Change Anytime, Anywhere
Founder of Rad Campaign and Women Who Tech
Blogger-in-chief Frogloop
AMY SAMPLE WARD @AMYRSWARD
Author of Social Change Anytime, Anywhere
CEO of NTEN
Amy Sample Ward’s version of NPTECH
MELANIE MATHOS @MELMATHO
Author of 101 Social Media Tactics for Nonprofits
Sr. Public Relations Manager, Blackbaud
I like to read their blogs. (And npENGAGE!)
44. 10/7/2013 #bbcon 44
MAKE IT STOP!
LIKE EXTORTION
• Image of poorly or disabled animals = Don’t Like it,
donate to or help the RSPCA,Blue
Cross, PDSA, Dog’s Trust or another animal charity
of your choice.
• Image of poorly or disabled babies = Don’t Like it,
donate to or help Great Ormond Street
Hospital, NSPCC, Action For Children, Roald
Dahl Charity, or another children’s charity of your
choice.
• Image of poorly or disabled soldier = Don’t Like it,
donate to or help Soldier’s Charity, Help For
Heroes, Support Our Soldiers, Soldiers Off The
Street or another soldier’s charity of your choice.
SOURCE: Viral Spam: Help a Human, Not a Hoaxer, by Laura Phillips
45. 10/7/2013 #bbcon 45
Best Use
of Social
Media
1. HUMAN RIGHTS CAMPAIGN STAND FOR MARRIAGE
2. SAVE BIG BIRD
3. CHARITY: WATER INSTAGRAM VIDEO
4. WRITE-IN
46. 10/7/2013 #bbcon 46
1. NRA GOES SILENT
2. 9/11 ATT PRODUCT PLACEMENT
3. QR CODES ON HIGHWAY BILLBOARDS
4. WRITE-IN
Worst
Use of
Social
Media
47. 10/7/2013 #bbcon 47
TEACHING MOMENTS
1. Listen, don’t broadcast
2. Be prepared to take advantage of news
moments (or to adjust your messaging in
light of news moments)
3. Respond quickly (to both positive and
negative)
4. Create a movement
5. Have fun!
6. Measure, measure, measure
7. Have a social media staff handbook
8. Have a plan in place to manage an
online crisis so it doesn’t bubble up and
implode
9. Tailor content specifically for each social
media channel as each one has its own
tone, terminology, etc.
10. Learn from failures
48. 10/7/2013 #bbcon 48
THANK YOU! LET’S TALK MORE TONIGHT!
WHAT?
BBCON 2013 TWEETUP
WHEN?
Tonight! From 8:30pm - 10:00pm
WHERE?
Orchard Terrace (Outdoor Event)
Gaylord National Resort and Convention Center
Notes de l'éditeur
TITLE SLIDE.
Intro - Melanie
Melanie - Play off fashion police – explain who the fourth host is (the audience) and then put on our hats.
Melanie - Play off fashion police – explain who the fourth host is (the audience) and then put on our hats.
Melanie – Each presenter shares their social media blunder and then we poll the audience for theirs
Melanie intros
Maddie – best use of social media
Section header
Melanie
Allyson – Best use of social media
Section header
Melanie polls the audience and gets a write-in candidate for Best Use of Social Media
Melanie intros
Melanie – worst use of social media
Section header
Allyson – worst use of social media
Maddie
Melanie polls the audience and gets a write-in candidate for Worst Use of Social Media
Melanie Intros
Maddie
Allyson
Melanie
Melanie – Best use of social mediahttp://instagram.com/p/aye_2mGhNa/