Very few nonprofits raise money “on” social networks in a vacuum. You can encourage followers to become fundraisers by leveraging The Social Fundraising Effect. Come explore how nonprofits raise money with this powerful channel by building networks, engaging social communities, optimizing social presence for fundraising, building advocates, and empowering fundraisers.

1. Embracing the Power of the
Social Fundraising Effect
February 10, 2014

2. Change, Change, Change
[ social media trends & stats ]

3. Teen Facebook Usage
Facebook’s CFO said the site is no longer
the cool hangout spot for some kids:
“We did see a decrease in daily users.”
http://techcrunch.com/2013/10/30/facebook-teens-drop/

4. 18%
Of Mobile Users Actively
Use Instagram.
http://pewinternet.org/~/media//Files/Reports/2013/PIP_Photos%20and%20videos%20online_102813.pdf

5. $1,000,000,000
What Facebook Paid for Instagram
in April 2012
http://mashable.com/2012/04/12/instagram-worth-1-billion/

6. 26%
Of Teens Say Twitter is Their Most
Important Social Network
http://www.businessinsider.com/facebook-and-teen-user-trends-2013-10

7. 23%
Of Teens Say Facebook is Their Most
Important Social Network
Down 42% from year before (2012)
http://www.businessinsider.com/facebook-and-teen-user-trends-2013-10

8. 400 Million
Number of Photos Sent
Daily Via Snapchat.
http://www.forbes.com/sites/parmyolson/2013/12/19/watch-out-facebook-whatsapp-climbs-past-400-million-active-users/

9. 400 Million
Number of People Using
WhatsApp For Messaging.
16 billion messages a day.
500 million images a day.
http://www.forbes.com/sites/parmyolson/2013/12/19/watch-out-facebook-whatsapp-climbs-past-400-million-active-users/

10. 3.7% of All Traffic
Pinterest drives more traffic to
publishers Than Twitter,
LinkedIn, Reddit combined.
Only Facebook Referred More Traffic.
http://mashable.com/2013/10/15/pinterest-referral-traffic/

11. $15 Million
Microsoft’s recent investment
in Foursquare and its layer of
trusted geo-data.
Google paid $1.1 billon for Waze.
http://www.wired.com/business/2014/02/tracking-war-foursquare-microsoft/

12. Know Your Audience
[ target your message ]

13. WHO? Young, techie men + early adopters.
400+ million users dominated by men (71%).
About 50% of Google+ users are 24 or younger.
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png

14. WHO? Your mom, sister, girlfriend, wife,
daughter, crafters, DIY-ers, and foodies.
70 million users that 68% are women.
50% of users have kids.
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png

15. WHO? Customers, friends, fans, people with affinity
People 45+ make up 46% of Facebook users.
Over 1 billion users | 2nd most visited site behind Google.
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png

16. WHO? Acquaintances mixed in, along with
prospects, press, and influencers
28% African American & 14% of Hispanic vs. 12% White.
560 million users || 29% of users are 18-29 age group.
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png

17. WHO? Professionals, educated adults,
recruiters, and businesses (major donors!)
50% Male & 50% Female.
240 million users | 79% are over 35 years old.
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png

18. Who’s raising money
on social media?

19. Very Few Raising Very Little
2012 Social Network Benchmark Report
Blackbaud, NTEN, Common Knowledge
www.nonprofitsocialnetworksurvey.com

20. Where Are Nonprofits Showing Up?
2012 Social Network Benchmark Report
Blackbaud, NTEN, Common Knowledge
www.nonprofitsocialnetworksurvey.com

21. What Are Nonprofits Prioritizing?
2012 Social Network Benchmark Report
Blackbaud, NTEN, Common Knowledge
www.nonprofitsocialnetworksurvey.com

22. Who is Responsible?
2012 Social Network Benchmark Report
Blackbaud, NTEN, Common Knowledge
www.nonprofitsocialnetworksurvey.com

23. How Are They Measuring?
2012 Social Network Benchmark Report
Blackbaud, NTEN, Common Knowledge
www.nonprofitsocialnetworksurvey.com

24. Key Findings
1.
The Average Respondent Facebook & Twitter Communities Grew
by 30% and 81%, respectively.
2.
The Most Common Fundraising Tactic on Facebook is an Ask for
an Individual Gift.
3.
Respondent Budgets and Staffing for Commercial Social
Networks Continue to Climb
4.
The Top 3 Factors for Success on Social Networks: Strategy,
Prioritization, and Dedicated Staff
5.
Facebook Advertising is Used Primarily to Meet Non-Fundraising
Goals
6.
Google+ Struggling to Gain Momentum and Pinterest Pops
as Top Newcomer.

25. Who Makes Up These Communities?
Some current donors…
And a LOT of future supporters!

26. The Next Generation of American Giving www.blackbaud.com/nextgen

27. The Next Generation of American Giving www.blackbaud.com/nextgen

28. The Next Generation of American Giving www.blackbaud.com/nextgen

29. Gen X and Gen Y Are The Future

30. The Next Generation of American Giving www.blackbaud.com/nextgen

31. The Next Generation of American Giving www.blackbaud.com/nextgen

32. The Social Fundraising Effect

33. The Social Fundraising Effect

34. The Social Fundraising Effect

35. Human Rights Campaign: Stand for Marriage

36. The Social Fundraising Effect

37. Awareness

38. Launch a Like Campaign

39. Target Your Supporters Paid Advertising

40. Integrate & Promote Social Accounts

41. The Social Fundraising Effect

42. Engagement
Engagement

43. Customer Service - Community

44. Editorial Calendar

45. Test. Rinse. Repeat.

46. The Social Fundraising Effect

47. Conversion
Conversion

48. Host a Tweetup

49. The Humane Society

50. Capture Emails & Volunteers

51. The Social Fundraising Effect

52. Advocacy
Advocacy

53. Share Your Donation

54. Empower Supporters to Share

55. Focus the Crowd with a Petition

56. The Social Fundraising Effect

57. Fundraising
Fundraising

58. Peer-to-Peer Fundraising

59. Crowdfunding Tools

60. Cause Marketing

61. The Social Fundraising Effect

62. The Social Fundraising Effect

63. The Social Fundraising Effect

65. Questions?

66. Thank You!
@MelMatho @ChadNorman
Embracing the Power of the Social Fundraising Effect
February 10, 2014