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Social Media Police:
Nonprofit Edition

#13NTCpopo


Maddie Grant
Allyson Kapin
Melanie Mathos
WE




     Social Media Police: Nonprofit Edition #13NTCpopo   Slide 2
Social Media Police: Nonprofit Edition #13NTCpopo   Slide 3
LOOK WHO’S TRENDING




     Social Media Police: Nonprofit Edition #13NTCpopo   Slide 4
Human Rights Campaign Stand for Marriage




         Social Media Police: Nonprofit Edition #13NTCpopo   Slide 5
Human Rights Campaign Stand for Marriage




                     Best Use
                     of Social
                      Media




         Social Media Police: Nonprofit Edition #13NTCpopo   Slide 6
Giving Days




Social Media Police: Nonprofit Edition #13NTCpopo   Slide 7
Save Big Bird




Social Media Police: Nonprofit Edition #13NTCpopo   Slide 8
Save Big Bird




            Best Use
            of Social
             Media




Social Media Police: Nonprofit Edition #13NTCpopo   Slide 9
LOOK WHO’S TRENDING:
    FAN FAVORITE

_______________________


      Social Media Police: Nonprofit Edition #13NTCpopo   Slide 10
HOT TICKET




Social Media Police: Nonprofit Edition #13NTCpopo   Slide 11
NRA GOES SILENT




Social Media Police: Nonprofit Edition #13NTCpopo   Slide 12
NRA GOES SILENT




          Worst Use of
         Social Media



Social Media Police: Nonprofit Edition #13NTCpopo   Slide 13
BULLY




Social Media Police: Nonprofit Edition #13NTCpopo   Slide 14
ON THE JOB




Social Media Police: Nonprofit Edition #13NTCpopo   Slide 15
HOT TICKET:
    FAN FAVORITE

_______________________


      Social Media Police: Nonprofit Edition #13NTCpopo   Slide 16
GOTTA HAVE IT!
 MAKE IT STOP!



  Social Media Police: Nonprofit Edition #13NTCpopo   Slide 17
GOTTA HAVE IT!
NEWSJACKING: SUPERBOWL POWER OUTAGE




        Social Media Police: Nonprofit Edition #13NTCpopo   Slide 18
GOTTA HAVE IT!
NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER




              Social Media Police: Nonprofit Edition #13NTCpopo   Slide 19
GOTTA HAVE IT!
NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER




                          Best Use
                          of Social
                           Media




              Social Media Police: Nonprofit Edition #13NTCpopo   Slide 20
GOTTA HAVE IT!
CULTUREJACKING: LADY SYBIL AND THE PREECLAMPSIA FOUNDATION




                  Social Media Police: Nonprofit Edition #13NTCpopo   Slide 21
GOTTA HAVE IT!
MEASUREMENT: GOODWILL’S #150JOBS




      Social Media Police: Nonprofit Edition #13NTCpopo   Slide 22
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD




            Social Media Police: Nonprofit Edition #13NTCpopo   Slide 23
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give




         Social Media Police: Nonprofit Edition #13NTCpopo   Slide 24
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give




         Social Media Police: Nonprofit Edition #13NTCpopo   Slide 25
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD




            Social Media Police: Nonprofit Edition #13NTCpopo   Slide 26
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD




            Social Media Police: Nonprofit Edition #13NTCpopo   Slide 27
GOTTA HAVE IT!
CONTENT MARKETING: DANA FARBER CANCER INSTITUTE




             Social Media Police: Nonprofit Edition #13NTCpopo   Slide 28
GOTTA HAVE IT!
 MEMES ON A MISSION




Social Media Police: Nonprofit Edition #13NTCpopo   Slide 29
GOTTA HAVE IT!
         JUST PIN IT




Social Media Police: Nonprofit Edition #13NTCpopo   Slide 30
MAKE IT STOP!
            STOP NOT LISTENING!


                                      PULLED
                                      CAMPAIGN 2
                                      HRS IN – STILL
                                      TWEETS TODAY
                                      ON HASHTAG




REACTED



                                             289K
                                             SIGNATURES ON
                                             CHANGE.ORG
                                             PETITION – STILL
                                             NO RESPONSE

          Social Media Police: Nonprofit Edition #13NTCpopo     Slide 31
MAKE IT STOP!
  STOP NOT LISTENING!




                              Worst Use of
                             Social Media




Social Media Police: Nonprofit Edition #13NTCpopo   Slide 32
MAKE IT STOP!
     BROADCASTING




Social Media Police: Nonprofit Edition #13NTCpopo   Slide 33
MAKE IT STOP!
INTERNET TROLLING AND INTERNET MOBS




      Social Media Police: Nonprofit Edition #13NTCpopo   Slide 34
MAKE IT STOP!
     QR CODE ABUSE




Social Media Police: Nonprofit Edition #13NTCpopo   Slide 35
MAKE IT STOP!
     QR CODE ABUSE




          Worst Use of
         Social Media



Social Media Police: Nonprofit Edition #13NTCpopo   Slide 36
MAKE IT STOP!
SHALLOW ENGAGEMENT




Social Media Police: Nonprofit Edition #13NTCpopo   Slide 37
MAKE IT STOP!
                 LIKE EXTORTION




•   Image of poorly or disabled animals = Don’t Like it,
    donate to or help the RSPCA,Blue Cross, PDSA
    , Dog’s Trust or another animal charity of your
    choice.

•   Image of poorly or disabled babies = Don’t Like it,
    donate to or help Great Ormond Street Hospital
    , NSPCC, Action For Children, Roald Dahl
    Charity, or another children’s charity of your
    choice.

•   Image of poorly or disabled soldier = Don’t Like it,
    donate to or help Soldier’s Charity, Help For
    Heroes, Support Our Soldiers, Soldiers Off The
    Street or another soldier’s charity of your choice.




          SOURCE: Viral Spam: Help a Human, Not a Hoaxer, by Laura Phillips


           Social Media Police: Nonprofit Edition #13NTCpopo        Slide 38
GOTTA HAVE IT!
    MAKE IT STOP!
    FAN FAVORITE

_______________________


      Social Media Police: Nonprofit Edition #13NTCpopo   Slide 39
Best Use
                         of Social
                          Media




1. HUMAN RIGHTS CAMPAIGN STAND FOR MARRIAGE

2. SAVE BIG BIRD

3. NEWSJACKING - CHARITY: WATER

4. WRITE-IN




              Social Media Police: Nonprofit Edition #13NTCpopo   Slide 40
1. NRA GOES SILENT

          2. CNN GOES SILENT

          3. QR CODES ON HIGHWAY BILLBOARDS

          4. WRITE-IN

Worst
Use of
Social
Media




         Social Media Police: Nonprofit Edition #13NTCpopo   Slide 41
TEACHING MOMENTS

1.Listen, don’t broadcast
2.Be prepared to take advantage of news
moments (or to adjust your messaging in
light of news moments)
3.Respond quickly (to both positive and
negative)
4.Create a movement
5.Have fun!
6.Measure, measure, measure
7.Have a social media staff handbook
8.Have a plan in place to manage an online
crisis so it doesn’t bubble up and implode
9.Tailor content specifically for each social
media channel as each one has its own tone,
terminology, etc.
10.Learn from failures




   Social Media Police: Nonprofit Edition #13NTCpopo   Slide 42
Evaluate This Session!
Each entry is a chance to win an NTEN engraved iPad!




or Online using #13NTCpopo at www.nten.org/ntc/eval

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Social Media Police: Nonprofit Edition @12NTC

  • 1. Social Media Police: Nonprofit Edition #13NTCpopo Maddie Grant Allyson Kapin Melanie Mathos
  • 2. WE Social Media Police: Nonprofit Edition #13NTCpopo Slide 2
  • 3. Social Media Police: Nonprofit Edition #13NTCpopo Slide 3
  • 4. LOOK WHO’S TRENDING Social Media Police: Nonprofit Edition #13NTCpopo Slide 4
  • 5. Human Rights Campaign Stand for Marriage Social Media Police: Nonprofit Edition #13NTCpopo Slide 5
  • 6. Human Rights Campaign Stand for Marriage Best Use of Social Media Social Media Police: Nonprofit Edition #13NTCpopo Slide 6
  • 7. Giving Days Social Media Police: Nonprofit Edition #13NTCpopo Slide 7
  • 8. Save Big Bird Social Media Police: Nonprofit Edition #13NTCpopo Slide 8
  • 9. Save Big Bird Best Use of Social Media Social Media Police: Nonprofit Edition #13NTCpopo Slide 9
  • 10. LOOK WHO’S TRENDING: FAN FAVORITE _______________________ Social Media Police: Nonprofit Edition #13NTCpopo Slide 10
  • 11. HOT TICKET Social Media Police: Nonprofit Edition #13NTCpopo Slide 11
  • 12. NRA GOES SILENT Social Media Police: Nonprofit Edition #13NTCpopo Slide 12
  • 13. NRA GOES SILENT Worst Use of Social Media Social Media Police: Nonprofit Edition #13NTCpopo Slide 13
  • 14. BULLY Social Media Police: Nonprofit Edition #13NTCpopo Slide 14
  • 15. ON THE JOB Social Media Police: Nonprofit Edition #13NTCpopo Slide 15
  • 16. HOT TICKET: FAN FAVORITE _______________________ Social Media Police: Nonprofit Edition #13NTCpopo Slide 16
  • 17. GOTTA HAVE IT! MAKE IT STOP! Social Media Police: Nonprofit Edition #13NTCpopo Slide 17
  • 18. GOTTA HAVE IT! NEWSJACKING: SUPERBOWL POWER OUTAGE Social Media Police: Nonprofit Edition #13NTCpopo Slide 18
  • 19. GOTTA HAVE IT! NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER Social Media Police: Nonprofit Edition #13NTCpopo Slide 19
  • 20. GOTTA HAVE IT! NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER Best Use of Social Media Social Media Police: Nonprofit Edition #13NTCpopo Slide 20
  • 21. GOTTA HAVE IT! CULTUREJACKING: LADY SYBIL AND THE PREECLAMPSIA FOUNDATION Social Media Police: Nonprofit Edition #13NTCpopo Slide 21
  • 22. GOTTA HAVE IT! MEASUREMENT: GOODWILL’S #150JOBS Social Media Police: Nonprofit Edition #13NTCpopo Slide 22
  • 23. GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD Social Media Police: Nonprofit Edition #13NTCpopo Slide 23
  • 24. GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give Social Media Police: Nonprofit Edition #13NTCpopo Slide 24
  • 25. GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give Social Media Police: Nonprofit Edition #13NTCpopo Slide 25
  • 26. GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD Social Media Police: Nonprofit Edition #13NTCpopo Slide 26
  • 27. GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD Social Media Police: Nonprofit Edition #13NTCpopo Slide 27
  • 28. GOTTA HAVE IT! CONTENT MARKETING: DANA FARBER CANCER INSTITUTE Social Media Police: Nonprofit Edition #13NTCpopo Slide 28
  • 29. GOTTA HAVE IT! MEMES ON A MISSION Social Media Police: Nonprofit Edition #13NTCpopo Slide 29
  • 30. GOTTA HAVE IT! JUST PIN IT Social Media Police: Nonprofit Edition #13NTCpopo Slide 30
  • 31. MAKE IT STOP! STOP NOT LISTENING! PULLED CAMPAIGN 2 HRS IN – STILL TWEETS TODAY ON HASHTAG REACTED 289K SIGNATURES ON CHANGE.ORG PETITION – STILL NO RESPONSE Social Media Police: Nonprofit Edition #13NTCpopo Slide 31
  • 32. MAKE IT STOP! STOP NOT LISTENING! Worst Use of Social Media Social Media Police: Nonprofit Edition #13NTCpopo Slide 32
  • 33. MAKE IT STOP! BROADCASTING Social Media Police: Nonprofit Edition #13NTCpopo Slide 33
  • 34. MAKE IT STOP! INTERNET TROLLING AND INTERNET MOBS Social Media Police: Nonprofit Edition #13NTCpopo Slide 34
  • 35. MAKE IT STOP! QR CODE ABUSE Social Media Police: Nonprofit Edition #13NTCpopo Slide 35
  • 36. MAKE IT STOP! QR CODE ABUSE Worst Use of Social Media Social Media Police: Nonprofit Edition #13NTCpopo Slide 36
  • 37. MAKE IT STOP! SHALLOW ENGAGEMENT Social Media Police: Nonprofit Edition #13NTCpopo Slide 37
  • 38. MAKE IT STOP! LIKE EXTORTION • Image of poorly or disabled animals = Don’t Like it, donate to or help the RSPCA,Blue Cross, PDSA , Dog’s Trust or another animal charity of your choice. • Image of poorly or disabled babies = Don’t Like it, donate to or help Great Ormond Street Hospital , NSPCC, Action For Children, Roald Dahl Charity, or another children’s charity of your choice. • Image of poorly or disabled soldier = Don’t Like it, donate to or help Soldier’s Charity, Help For Heroes, Support Our Soldiers, Soldiers Off The Street or another soldier’s charity of your choice. SOURCE: Viral Spam: Help a Human, Not a Hoaxer, by Laura Phillips Social Media Police: Nonprofit Edition #13NTCpopo Slide 38
  • 39. GOTTA HAVE IT! MAKE IT STOP! FAN FAVORITE _______________________ Social Media Police: Nonprofit Edition #13NTCpopo Slide 39
  • 40. Best Use of Social Media 1. HUMAN RIGHTS CAMPAIGN STAND FOR MARRIAGE 2. SAVE BIG BIRD 3. NEWSJACKING - CHARITY: WATER 4. WRITE-IN Social Media Police: Nonprofit Edition #13NTCpopo Slide 40
  • 41. 1. NRA GOES SILENT 2. CNN GOES SILENT 3. QR CODES ON HIGHWAY BILLBOARDS 4. WRITE-IN Worst Use of Social Media Social Media Police: Nonprofit Edition #13NTCpopo Slide 41
  • 42. TEACHING MOMENTS 1.Listen, don’t broadcast 2.Be prepared to take advantage of news moments (or to adjust your messaging in light of news moments) 3.Respond quickly (to both positive and negative) 4.Create a movement 5.Have fun! 6.Measure, measure, measure 7.Have a social media staff handbook 8.Have a plan in place to manage an online crisis so it doesn’t bubble up and implode 9.Tailor content specifically for each social media channel as each one has its own tone, terminology, etc. 10.Learn from failures Social Media Police: Nonprofit Edition #13NTCpopo Slide 42
  • 43. Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad! or Online using #13NTCpopo at www.nten.org/ntc/eval

Notes de l'éditeur

  1. http://www.huffingtonpost.com/craig-newmark/squirrels4good_b_1448977.html Craig Newmark’s #Squirrels4Good social media campaign that raised $10K for NWF in about 24 hours
  2. 2 hours - #mcdstories Komen - http://browningdudley.com/?p=112
  3. 2 hours - #mcdstories Komen - http://browningdudley.com/?p=112
  4. 2 hours - #mcdstories Komen - http://browningdudley.com/?p=112 Being Lazy With Your Social Media Strategy: Using social media strictly as a broadcast tool to distribute press releases, action alerts, and ask for money - with no thought to building community and engaging people.