15. ON THE JOB
Social Media Police: Nonprofit Edition #13NTCpopo Slide 15
16. HOT TICKET:
FAN FAVORITE
_______________________
Social Media Police: Nonprofit Edition #13NTCpopo Slide 16
17. GOTTA HAVE IT!
MAKE IT STOP!
Social Media Police: Nonprofit Edition #13NTCpopo Slide 17
18. GOTTA HAVE IT!
NEWSJACKING: SUPERBOWL POWER OUTAGE
Social Media Police: Nonprofit Edition #13NTCpopo Slide 18
19. GOTTA HAVE IT!
NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER
Social Media Police: Nonprofit Edition #13NTCpopo Slide 19
20. GOTTA HAVE IT!
NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER
Best Use
of Social
Media
Social Media Police: Nonprofit Edition #13NTCpopo Slide 20
21. GOTTA HAVE IT!
CULTUREJACKING: LADY SYBIL AND THE PREECLAMPSIA FOUNDATION
Social Media Police: Nonprofit Edition #13NTCpopo Slide 21
23. GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
Social Media Police: Nonprofit Edition #13NTCpopo Slide 23
24. GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give
Social Media Police: Nonprofit Edition #13NTCpopo Slide 24
25. GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give
Social Media Police: Nonprofit Edition #13NTCpopo Slide 25
26. GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
Social Media Police: Nonprofit Edition #13NTCpopo Slide 26
27. GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
Social Media Police: Nonprofit Edition #13NTCpopo Slide 27
28. GOTTA HAVE IT!
CONTENT MARKETING: DANA FARBER CANCER INSTITUTE
Social Media Police: Nonprofit Edition #13NTCpopo Slide 28
29. GOTTA HAVE IT!
MEMES ON A MISSION
Social Media Police: Nonprofit Edition #13NTCpopo Slide 29
30. GOTTA HAVE IT!
JUST PIN IT
Social Media Police: Nonprofit Edition #13NTCpopo Slide 30
31. MAKE IT STOP!
STOP NOT LISTENING!
PULLED
CAMPAIGN 2
HRS IN – STILL
TWEETS TODAY
ON HASHTAG
REACTED
289K
SIGNATURES ON
CHANGE.ORG
PETITION – STILL
NO RESPONSE
Social Media Police: Nonprofit Edition #13NTCpopo Slide 31
32. MAKE IT STOP!
STOP NOT LISTENING!
Worst Use of
Social Media
Social Media Police: Nonprofit Edition #13NTCpopo Slide 32
33. MAKE IT STOP!
BROADCASTING
Social Media Police: Nonprofit Edition #13NTCpopo Slide 33
34. MAKE IT STOP!
INTERNET TROLLING AND INTERNET MOBS
Social Media Police: Nonprofit Edition #13NTCpopo Slide 34
35. MAKE IT STOP!
QR CODE ABUSE
Social Media Police: Nonprofit Edition #13NTCpopo Slide 35
36. MAKE IT STOP!
QR CODE ABUSE
Worst Use of
Social Media
Social Media Police: Nonprofit Edition #13NTCpopo Slide 36
37. MAKE IT STOP!
SHALLOW ENGAGEMENT
Social Media Police: Nonprofit Edition #13NTCpopo Slide 37
38. MAKE IT STOP!
LIKE EXTORTION
• Image of poorly or disabled animals = Don’t Like it,
donate to or help the RSPCA,Blue Cross, PDSA
, Dog’s Trust or another animal charity of your
choice.
• Image of poorly or disabled babies = Don’t Like it,
donate to or help Great Ormond Street Hospital
, NSPCC, Action For Children, Roald Dahl
Charity, or another children’s charity of your
choice.
• Image of poorly or disabled soldier = Don’t Like it,
donate to or help Soldier’s Charity, Help For
Heroes, Support Our Soldiers, Soldiers Off The
Street or another soldier’s charity of your choice.
SOURCE: Viral Spam: Help a Human, Not a Hoaxer, by Laura Phillips
Social Media Police: Nonprofit Edition #13NTCpopo Slide 38
39. GOTTA HAVE IT!
MAKE IT STOP!
FAN FAVORITE
_______________________
Social Media Police: Nonprofit Edition #13NTCpopo Slide 39
40. Best Use
of Social
Media
1. HUMAN RIGHTS CAMPAIGN STAND FOR MARRIAGE
2. SAVE BIG BIRD
3. NEWSJACKING - CHARITY: WATER
4. WRITE-IN
Social Media Police: Nonprofit Edition #13NTCpopo Slide 40
41. 1. NRA GOES SILENT
2. CNN GOES SILENT
3. QR CODES ON HIGHWAY BILLBOARDS
4. WRITE-IN
Worst
Use of
Social
Media
Social Media Police: Nonprofit Edition #13NTCpopo Slide 41
42. TEACHING MOMENTS
1.Listen, don’t broadcast
2.Be prepared to take advantage of news
moments (or to adjust your messaging in
light of news moments)
3.Respond quickly (to both positive and
negative)
4.Create a movement
5.Have fun!
6.Measure, measure, measure
7.Have a social media staff handbook
8.Have a plan in place to manage an online
crisis so it doesn’t bubble up and implode
9.Tailor content specifically for each social
media channel as each one has its own tone,
terminology, etc.
10.Learn from failures
Social Media Police: Nonprofit Edition #13NTCpopo Slide 42
43. Evaluate This Session!
Each entry is a chance to win an NTEN engraved iPad!
or Online using #13NTCpopo at www.nten.org/ntc/eval
Notes de l'éditeur
http://www.huffingtonpost.com/craig-newmark/squirrels4good_b_1448977.html Craig Newmark’s #Squirrels4Good social media campaign that raised $10K for NWF in about 24 hours
2 hours - #mcdstories Komen - http://browningdudley.com/?p=112
2 hours - #mcdstories Komen - http://browningdudley.com/?p=112
2 hours - #mcdstories Komen - http://browningdudley.com/?p=112 Being Lazy With Your Social Media Strategy: Using social media strictly as a broadcast tool to distribute press releases, action alerts, and ask for money - with no thought to building community and engaging people.