Many people understand that advertising your business on search engines is a vital part of success i...

1. Solid Search Engine Optimization Advice That Ranks You
Greater In Search Engine Results
Many people understand that advertising your business on search engines is a vital part of success
in today's business world. However, most of us only look through the first page or two of hits after
we've conducted our search. This article serves to provide you with tips to help with your search
engine optimization.
Use video on your website. Video is explosive right now, and why not? People enjoy putting a face
with the words. Creating a short video for people will make you much more exciting compared to
those who are too nervous to get in front of the camera. A video is the perfect way to interact
naturally with prospective customers.
Tag optimization is really the key to search engine optimization, because your tags are one of the
most important aspects of your website. In days gone by tags were just a way to get across basic
info, now tags are used in order to locate your site and to rank it accordingly!
Search engine optimize all assets found on your website. By carrying out SEO on spreadsheets (.xls),
documents (.doc, .pdf), videos (.avi), audio (.mp3), presentations (.ppt) and images (.jpg, gif, .png)
within your website, you can maximize the number of search queries that refer web searchers to
your website and increase your website's traffic.
It should go without saying that one of the keys
to search engine optimization is to promote
your website. Make great use of all the social
networking tools at your disposal and don't
forget to set up a newsletter and RSS feeds to
give your visitors new reasons to keep coming
back for more.
If your business is not the type that requires
you to refresh the content of your website
regularly, you need to have a blog in the
website to make sure you are producing fresh
content. Search engines how to check the seo
of a website will place your site higher on
search results pages when you regularly generate new content.
You have to remember the search engine optimization is a process that takes a while to get a sense
of gratification from. When you try to increase your visibility, your site will not instantly begin to get
more visitors. It is a process that takes time to play out.
Search Engines assign a higher value to text in headline tags, so make sure to use them well and to
place your keywords in them. This will make your site more likely to appear in a search for those
particular keywords. You can also place your secondary keywords in the headline tag for maximum

2. effect.
Try to get your page link on a .edu or .gov site for better search engine optimization. Because these
sites are top-level domains and are considered to be very credible and reliable, people who see your
link on a .edu or .gov will think you are legitimate and credible as well.
Make sure your keyword density isn't too high or too low. A lot of people make the mistake of
thinking that the more times their keyword is mentioned, the higher in the rankings they will go.
Doing this actually causes the engines to tag your site as spam and keep it low. Try to aim for using
your keyword in no more than 7% of the content on your page.
For optimal search engine optimization you should strive to use your keywords in any links that are
posted on your page. Search engines give preferences to links over plain text so try to create links
that utilize your keywords. Also test surrounding links tend to get higher preferences so use them
around your links as well.
Beware! Your search engine optimization process is not complete when your website appears high
on the first search results page. You also need to ensure that your website is helpful and informative
to the visitors who find it through the search engines. The engines track visitor behavior. A visitor
who http://sbinfocanada.about.com/od/onlinebusiness/g/Search-Engine-Optimization.htm visits your
site and then returns to the results page is a "bounce," and the search engines will count bounces
against your relevance.
Use keywords effectively for search engine optimization by striking a balance between too few key
words and too many keywords. Keywords should appear in the title, in your content and also in your
image names. Beware of putting an overly large number of keywords all over your site to avoid
having a search engine think of you as a spammer.
Exclude any pages you have on your site that don't have anything to do with your Search Engine
Optimization targets from spiders. Block them using .htaccess so that they won't index content that
dilute the results you're achieving on the keywords you're already targeting. There are many articles
online to walk you through the process.
You should make sure to have a site map if your site is very large. This should be linked to from each
and every page of your site. This will assist the search engine bots in finding any page from your site
in only two clicks.
Do not forget that you should design your website for your web users, first and foremost. When your
web users can find your site easily, and your site is well organized in its navigation and rich in
relevant content, you site will do well in the ranks. A website that is organically optimized always
does better in ranks than a website that is artificially pumped up with keywords.
Be careful how often you use ALT and TITLE attributes on a page. If you have 14 images and very
little text, the ALT and TITLE tags, full of keywords can appear to be overused and an attempt to
game the system. Try to balance out, how often you use them against how much copy is on the
actual page.
You should remain careful with search engine optimization. If you use unethical methods or do not
provide any useful content on your website, you will be penalized by search engines. You should
always keep in mind that you are offering a service to your customers and keep their best interest as
your goal.

3. If you've been avoiding it, or you haven't been seeing the results that you were hoping for from your
previous attempts to maximize your search engine results, then hopefully you will now that you've
read some of these tips. This isn't an exhaustive reference, but it is a starting point. This starting
point that might make all the difference in the world in your search engine optimization efforts.