The document discusses launching a website to promote local music in Philadelphia by reaching young adults who enjoy music. It would provide music news, downloads, venue and band directories, discussion forums, and opportunities to connect bands and fans. The site would showcase local and indie acts across many music genres through original editorial content, user generated content, and strategic partnerships with other music brands and venues. It would generate revenue through various advertising opportunities on the site like display ads, sponsorships, and targeted marketing campaigns.