Web 101 Marketing for Local Business. Training slides. FEb 2014

1. W
W
W
Web 101
eb 101
eb 101
eb 101 for
for
for
for L
L
L
Local
ocal
ocal
ocal B
B
B
Business
usiness
usiness
usiness
Call: 267-648-8497 info@ GetSmartDigital .com
Web Design, Online Marketing, Training, Hosting, Advertising

5. Pop Quiz
Pop Quiz
Pop Quiz
Pop Quiz

6. Do you Google ?
Do you Google ?
Do you Google ?
Do you Google ?
Customer Email
Customer Email
Customer Email
Customer Email
Online Rep
Online Rep
Online Rep
Online Rep
Review Competition
Review Competition
Review Competition
Review Competition
Use Free stuff
Use Free stuff
Use Free stuff
Use Free stuff

7. Google Friendly
Google Friendly
Google Friendly
Google Friendly
Mobile Responsive
Mobile Responsive
Mobile Responsive
Mobile Responsive
Domain Name
Domain Name
Domain Name
Domain Name
Blog
Blog
Blog
Blog
Website ?

8. Google Yourself
Google Yourself
Google Yourself
Google Yourself
Categories & Keywords
Categories & Keywords
Categories & Keywords
Categories & Keywords
Google Places
Google Places
Google Places
Google Places
Free Directories
Free Directories
Free Directories
Free Directories
Consistent NAP info
Consistent NAP info
Consistent NAP info
Consistent NAP info
Name, Address Info
Name, Address Info
Name, Address Info
Name, Address Info

14. Email
Email
Email
Email
Capture
Capture
Capture
Capture

15. Email
Email
Email
Email
NewsLetter
NewsLetter
NewsLetter
NewsLetter

20. SALES FUNNEL

21. Visit Get Smart Digital for Linked-in Training

22. CLICK TO WATCH VIDEO: Blogging for Better Search Results
http://getsmartdigital.com/how-to-use-picasa-get-better-seo-for-your-blog/

23. Visit Get Smart Digital for WordPress Training

25. http://getsmartdigital.com/learn-wordpress/

27. Website
Website
Website
Website
Design
Design
Design
Design

30. Smart Phones
Smart Phones
Smart Phones
Smart Phones
• iPhone
iPhone
iPhone
iPhone
• Android
Android
Android
Android

32. Mobile Friendly
Mobile Friendly
Mobile Friendly
Mobile Friendly

34. Social Media
Social Media
Social Media
Social Media

35. Digital
Share cropping
Anyone can create content on sites like Facebook, but that content effectively
belongs to Facebook.
The more content we create for free, the more valuable Facebook becomes.
We do the work, they reap the profit.
(CopyBlogger)

38. Pay to BOOST

39. only 16% of
Facebook fans
actually see
posts

43. Like, Comment, Share
Use Pics, Ask Fans to Like
Ask Questions
Timing / day of Post
Boost FB edge rank

44. S
S
S
Search
earch
earch
earch
• Digital Yellow
Digital Yellow
Digital Yellow
Digital Yellow P
P
P
Pages
ages
ages
ages
• Google
Google
Google
Google,
,
,
, Yahoo
Yahoo
Yahoo
Yahoo
• Reach
Reach
Reach
Reach those
those
those
those on
on
on
on mission
mission
mission
mission

46. 97 % of C
97 % of C
97 % of C
97 % of Consumers
onsumers
onsumers
onsumers
U
U
U
Use Web
se Web
se Web
se Web
Research Potential
Research Potential
Research Potential
Research Potential
Purchase
Purchase
Purchase
Purchase

47. Search Engine
Search Engine
Search Engine
Search Engine Results Page
Results Page
Results Page
Results Page
PAID
Non-
Paid
“Natural” “Organic”
“Natural” “Organic”
“Natural” “Organic”
“Natural” “Organic”

48. Search Engine
Search Engine
Search Engine
Search Engine Results Page
Results Page
Results Page
Results Page
Maps & Local

51. SEO Best Practice
SEO Best Practice
SEO Best Practice
SEO Best Practice
To maximize search engine-referred traffic, it is important to keep each of
the following elements in mind:
Domain
Domain
Domain
Domain Name
Name
Name
Name Memorability
Memorability
Memorability
Memorability
Try to make name short, easy to remember, and easy to type. It is also
important that the name be easy to type into a browser. This is especially
true for websites that rely on word-of-mouth advertising, which forces
people to type domain names they might not be familiar with into their web
browser.
Keyword
Keyword
Keyword
Keyword-
-
-
-rich domains
rich domains
rich domains
rich domains
Ideally, webmasters should strike a balance between finding a catchy,
unique, brand-friendly domain name and having a domain that contains
keywords they are trying to target.

53. PRINT
PRINT
PRINT
PRINT
ONLINE
ONLINE
ONLINE
ONLINE
EVENT
EVENT
EVENT
EVENT ONLINE
ONLINE
ONLINE
ONLINE
PROMOTION
PROMOTION
PROMOTION
PROMOTION
coupon
coupon
coupon
coupon
Join contest
Join contest
Join contest
Join contest
Download
Download
Download
Download
coupon
coupon
coupon
coupon
Join contest
Join contest
Join contest
Join contest
Watch video
Watch video
Watch video
Watch video
CAPTURE
CAPTURE
CAPTURE
CAPTURE
Email
Email
Email
Email
BUILD LIST
BUILD LIST
BUILD LIST
BUILD LIST
Email
Email
Email
Email
BLASTS
BLASTS
BLASTS
BLASTS
Email Alerts
Email Alerts
Email Alerts
Email Alerts
Integrated
Integrated
Integrated
Integrated
Campaign
Campaign
Campaign
Campaign