Online advertising(powerpoint)
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Online advertising(powerpoint)
- 1. ONLINE ADVERTISING -Is a form of promotion that uses the Internet and World Wide Web marketing messages to attract customers.
- 2. EXAMPLE OF ONLINE ADVERTISING >CONTEXTUAL ADS >BANNER ADS >BLOGS >RICH MEDIA ADS >SOCIAL NETWORK ADVERTISING >INTERSTITIAL ADS >ONLINE CLASSIFIED ADVERTISING >ADVERTISING NETWORKS >E-MAIL MARKETING >E-MAIL SPAM
- 3. 1994- Pay-per-click keyboard advertising debuts at GoTo.com 1998- HotWired is the site to sell banner ads in large quantities to corporate advertisers. 2000- Google rolls out AdWords, a pay-per-click service.
- 4. 2001- Pop-up ads fill users screens. 2005- video ads bring $121 million- just over 1% of online ad revenue. 2007- Facebook debuts its advertising system, including beacon.
- 5. 2009- Companies such as Lotame begin to experiment with engagement as the new ad unit an social networks. Today, it is one of the essentials of a successful business, a media platform that allows interaction with customers.
- 6. ADVANTAGES Larger Target audience - post an ad on the internet, and you have the internet embracing your service with arms wide open. Easy to keep a Track of - it isn’t that easy track and measure the advertising figures in case of offline marketing.
- 7. Better information - Advertiser has the capability of conveying more details with regards to the product he is selling, at a very low cost. Faster than Other mediums - Start sending out your ads the moment you sign up for the campaign, unlike other sources of advertising.
- 8. Lets Consumers decide - It lets consumers or viewers to decide whether to view the advertisement at all or not.
- 9. DISADVANTAGES >Many advertisement are seen spam and there are blockers to protect against the ads. >Many websites have ads, so customers experience advertising fatigue or blidness and may not see the ad.
- 10. >Websites lack the first- hand experience that a store offers, which can lead to high returns on sales stemming from online advertising. >Spring up from the expense, and often low return, of online ads.