Short sale and foreclosure social media marketing

This is Hot
Short Sale and Foreclosure
Social Media Set Up Plan
www.MarkiLemons.com

Objectives
Focused on Real Estate!

 Students will create a direct mail campaign to foreclosed
homeowners in their farm area.
 Students will select three social media tools that will impact their
business within seven days.
 Students will be able to organize a daily 60 minute plan of action
to use social media and technology in their business.
 Students will discover three new uses for social media tools and
be able to implement them in their business in less than 30
minutes.

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MarkiLemons.com

NEW! Awesome Video Card

HAFA
LANGUAGE

QR Code Call to Action

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MarkiLemons.com

A card that converts to video with QR

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 Call Marki Lemons at : 773-CE-MARKI
 Visit to check out system:
https://www.sendoutcards.com/MarkiLemons/
 Visit to order two panel cards:
https://www.sendoutcards.com/storefront/marki
lemons/

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A UNIQUE AND COMPELLING
ONLINE SERVICE

1. Go to www.sendoutcards.com

2. Select a greeting card

3. Type your message

4. CLICK SEND


• SendOutCards prints a real card

• Puts it in a real envelope

• Mails it with a real stamp

• All for about a buck

• You can even add photos

• Select a gift to send with your card


Illinois Reliable Default List

1) Realist-MRED
Realist Foreclosure Video
http://www.mredllc.com/mredsecure/video/realist_foreclo
sure_data.html

2)Record Information (866) 695-3817
http://www.public-record.com/?src=mlemons


•4x5 Campaign, 4 mailers once per month for 5 months, mailed
the same week of each month to four different farm areas

•Bridging online and offline marketing through custom direct mail

•Best to use just one card design that you use consistently

•Order Postcard on Friday for Monday or Tuesday delivery


June

July

August

Sept

Oct

Total
Zipcode

Week #1
60605

Week #2
60615

Week #3
60616

Week #4
60653

10 Ways to Use QR Codes in Print Material

 Billboards
 Business Cards
 Newspaper Ads
 Brochures
 Trade Show Flyers
 In Store Signs
 Event Posters
 Direct Mail Pieces
 Real Estate Sales Signs
 Information Kiosks

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www.realtor.org

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QR Code& Reader Sites

 http://www.qrstuff.com/

 http://beqrious.com/generator
 http://www.qrjumps.com/
 http://reader.kaywa.com

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igoogle homepage

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Door Hanger-Same Script

Cold Calling-Same Script

What is your EXIT Strategy?

Did you know you could be eligible to sell
your house for less than what is owed?

Did you know you can be eligible to receive $3,000 Up to 30,000
in moving cost assistance? with Chase

Did you know you can be eligible for a waiver of
deficiency judgment?

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Design Your Postcard

1) Title
2) Body Language
3) QR Code

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www.craigslist.org

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Log-In

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Posting

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What if I don’t have a website

 Download list and add to:
–Google Spreadsheet- stand alone website
–SlideShare
–Google Site
–Google Blogger

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Design Your Craigslist Ad

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Click Through Rate

The CTR for an ad is defined as
the number of clicks on an ad
divided by the number of times the
ad is shown (impressions),
expressed as a percentage.For
example, if a banner ad was
delivered 100 times (100
impressions) and received one
click, then the clickthrough rate for
the advertisement would be 1%

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Title Actual Post ADPR Webite Link HTML Code

New Foreclosure South Loop- Foreclosures available ASAP in http://www.adprnetwork.com/co <a
Chicago Chicago’s South Loop Community mmunity/area/South+Loop/ href="http://zo25216.kleptonic.net
check out a few in our inventory. /redirect/139ccc2a-3415-4aca-
<a b061-07fd9941a537">Click here
href="http://zo25216.kleptonic.net for NEW Foreclosures</a><img
/redirect/139ccc2a-3415-4aca- src="http://zo25216.kleptonic.net/
b061-07fd9941a537">Click here 4164/40/1522/?86=139ccc2a-
for NEW Foreclosures</a><img 3415-4aca-b061-
src="http://zo25216.kleptonic.net/ 07fd9941a537.jpg" />
4164/40/1522/?86=139ccc2a-
3415-4aca-b061-
07fd9941a537.jpg" />

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Facebook Leads

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Banner

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Fbanners.com

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Polls in Facebook

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http://www.facebook.com/ADPRNetwork

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The Power of Twitter

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Twitter Updates

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Create Your Twitter Bio

160 characters or less

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Twitter to LinkedIn

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South Carolina REALTORS® is the largest
trade non-profit organization in the state of
South Carolina. They have a membership of
14,000 members. When they switched to
Google Apps it saved the association
$50,000.

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http://www.google.com/alerts

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Google Calendar

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Agent Genuis

Yelp is for more than restaurants. REALTORS® can
write reviews that now link to them and boast their
SEO

Yelp, Inc. is a company that operates
yelp.com, a social networking, user review,
and local search web site.

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Mobile Yelp is Great!

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The Power of Yelp

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Great Yelp Example

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Sean McCormack Great Review

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markilemons.yelp.com

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foursquare is a
location-based social
networking website
based on hardware for
mobile devices

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The Power of Foursquare

foursquare is a location-based social networking website based on hardware
for mobile devices

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https://foursquare.com/marki_lemons

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Reviews Link Back To You

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Thank You!
Marki Lemons-Ryhal
ABR, ABRM, ADPR, CDEI, CNE, CRB, CRS, green, SFR , & MBA
Speaker, Trainer & Coach of Short Sales, Foreclosures & Social Media Implementation

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Short sale and foreclosure social media marketing

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