Attract Convert - Holistic SEO, Content and Social Media Marketing Presentation
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As we all strive to achieve page one Google organic rank, loads of traffic, a thriving social community and the website conversions to match, most organisations are misinformed about where they should apply their efforts to achieve such results. Specialist agencies push different messages about Search Engine Optimisation (SEO), Content Marketing, Social Media Marketing and Paid Online Advertising (PPC) and which service is best for your business. It’s about time you were informed that all of these services should in fact be one, and when combined are a powerful strategy which will attract your ideal client. Combine this online marketing strategy with a refined sales process and you will have the ideal Attract + Convert model.
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Attract Convert - Holistic SEO, Content and Social Media Marketing Presentation
- 24. Social share
- 28. 55 characters (including spaces) for title tags and 115 characters (including spaces) for meta descriptions.
- 54. Social share
Notes de l'éditeur
- How to Attract & Convert Your Ideal Client Search Engine Optimisation, Content & Social Media Marketing
- Thank you for taking the time out of your busy schedule to come and make a difference to your business.Where most people would be sitting on the couch watching TV, you’re making a dedicated effort to improve yourself and your business.
- The law of attraction is the name given to the belief that "like attracts like" and that by focusing on positive or negative energy, one can bring about positive or negative results.
- Simply by improving the positive elements of your website you effectively reduce the negatives & therefore make your website more attractive.Attractive to users as well as Google
- With so many ways to market our business it’s easy to get lost and focus our attention on gaining facebook likes, linkedIn connectionsBut if we don’t ensure that our website is optimised for “attraction” then these connections will be relatively pointless.
- So we just need to optimise our website and we’re done. That’s SEO right?Mostly Yes. SEO does require other activities to achieve awesome results
- While many of us might consider that we have an awesome website. Our websites need to be treated like vehicles. They need constant servicing and sometimes a complete upgrade.1 reason is because Google updates it’s algorithm every 13 hours. So you always need to ensure your site is in tip top shape.2. Humans get bored easily. 1. create a compelling reason for people to navigate or make contact and 2 a compelling reason for them to return.
- 1 reason is because Google updates it’s algorithm every 13 hours. So you always need to ensure your site is in tip top shape.2. Humans get bored easily. 1. create a compelling reason for people to navigate or make contact and 2 a compelling reason for them to return.
- Plan your content.
- Heading one should include your keywords / phrase where possible but doesn’t have to exact match and should be human friendlyOnly re-use these keywords in their exact form 1 to 2 times. Don’t keyword stuff your content.Create links from within your content to other relevant pages within your siteFinish the page by offering links to other helpful content on your website.
- If a user lands on your website (very often first visits are from a mobile device ie. tablet or smartphone) and your website isn’t mobile friendly. I’m going to find it difficult to navigate and leave
- • Telstra just released their own whitepaper • End of September 2013 • Showing how mobile oriented Aussies have become
- Australians are definitely connected!
- Meta Titles and Meta Descriptions are little areas of code that must appear in your website within the first several lines of each page.Meta Titles are a Google Ranking factor more than Meta Descriptions are. But they are much more important for human optimization.
- No body reads copy any more. You’re right and wrong. You don’t need alot of copy on a page it just needs to be highly relevant to people, and hence it will be relevant to Google.Do a google search for what you want to rank for.Beside the link to the website click on the little down arrowClick cached. then click text version
- Humans take 3 seconds to qualify your websiteUse relevant imagery to support your headings to give that 3 seconds maximum impact.Pictures of your product or service process
- Free TrialFree Information (Pack or Email)Ask a Question? (instead of contact)Chat Now... We’re OnlineFree DownloadSignup
- Don’t create barriers for people to get in-contactHave a contact form on every page and also your phone number and email.
- Biggest mistake websites make is:Linking the social site links away from their website in the header.Add the social buttons, that’s what they’re for
- Easy to see / use phone number
- eCommerce doesn’t always mean having to take payment onlineYou can have booking formsQuote requests
- Meaningful headings that score well in the 3 second review rule inc scrollingOptimise for words which are meaningful to users and explain your business or service and are not too wordy. eg. Don’t optimise for “Welcome to”Don’t over optimise for your own brand name
- Minimum once a monthBlogseBooksSystems / Useful Business ToolsPhotosInfographicsVideo + TranscriptCase Studies / Portfolio Items
- Headline News Content has the shelf life of a banana Attempting to be the first to market with the latest news is going to be v-difficult and the content is only interesting for a limited time.Write content which educates, inspires or is humorous. Make sure it’s content that readers would want to share.
- Google +FacebookPinterestLinkedInTwitterReddit & StumbleuponYouTube
- Google + - elible if you have 1000+ followersFacebook - Yes from $6Pinterest - Promoted Pins Coming soonLinkedIn - Yes USD$6 per/clickTwitter - based on account activity & spendYouTube - from 13 cents per/view
- We want quality links back to our website and by targeting the right audiences when we boost our content we have a greater chance of obtaining relevant links. Create your persona through Phsychographic studies. Your persona should seem like a real person.Create a maximum of 4 but always start with one.