Social Media websites offer huge opportunities to businesses and should be leveraged, but knowing how to leverage these sites is often left underdone. Facebook is not the only Social Media site out there. Learn how to leverage the top Social Media sites to create Social Media Mini-Sties without feeling swamped by the new responsibility of maintaining multiple profiles. Chris Hogan will explain the best Social Media sites to be involved in (today), expert tools, tips and tricks and how to interlink these profiles for a better overall Social Media performance.

1. PRESENTED MARCH 1, 2011, GOLD COAST
Wednesday, 2 March 2011 1

2. Chris Hogan
Director @ MeMedia
Linkedin.com/in/chrishoges
chris@memedia.com.au
Wednesday, 2 March 2011 2

3. Wednesday, 2 March 2011 3

4. Social Marketing
utilises online
distribution
channels to reach
our customers in a
timely, relevant,
personal and...
cost-effective manner.
Wednesday, 2 March 2011 4

5. 2010 SMM Industry report
Benefits: 85% Generating exposure
Wednesday, 2 March 2011 5

6. Why Utilise Social Media?
To nurture relationships. Grow business
Wednesday, 2 March 2011 6

7. I Want to be Your Friend
A recent study by market research firms Chadwick Martin Bailey and iModerate
Research Technologies
Among consumers polled, 51 percent of
Facebook users and 67 percent of Twitter users
said they are more likely to buy from the brands
they "friend" or follow, while 60 percent of
Facebook users and 79 percent of Twitter users
are more likely to recommend those brands to
others.
Wednesday, 2 March 2011 7

8. You’re not really with it. Or
are you?
The study also found that Internet users now
expect businesses to have "some digital face -
whether it's on FB or Twitter," otherwise the
opinion may be that they are "not really with it
or in tune with the new ways to communicate
with customers."
A recent study by market research firms Chadwick Martin Bailey and iModerate
Research Technologies
Wednesday, 2 March 2011 8

9. blog
Why Are We Here?
To understand the Social Media tools so we can
better develop our strategies.
Wednesday, 2 March 2011 9

10. Strategy?
Establish “Why” we will use “What” tools and
“How” the “Who” will implement it by “When”
Wednesday, 2 March 2011 10

11. Lucky Door Prize...
1 Free Strategy Meeting.
Drawn at the end of the night.
Wednesday, 2 March 2011 11

12. blog
Your
Website
Understanding these tools will help us exclude the
tools we don’t need.
Wednesday, 2 March 2011 12

13. ESTIMATED
9,775,100 PEOPLE
WHO LIVE IN AUSTRALIA
Australians spend more time on Facebook (average 7
hours 19 minutes per month) than the US and Italy.
Wednesday, 2 March 2011 13

14. Social Networking sites are no longer simple profiles.
We can build Social Mini-Sites, via “Pages”
Wednesday, 2 March 2011 14

15. Social Networking sites are no longer simple profiles.
We can build Social Mini-Sites, via “Pages”
Wednesday, 2 March 2011 15

16. Welcome Tab
& Profile Pic
Welcome tab should direct Facebookers to firstly like
you and encourage other activity
Wednesday, 2 March 2011 16

17. Welcome Tab
& Profile Pic
Encourage the Like and build your connections
Wednesday, 2 March 2011 17

18. ‘Likes’ &
Welcome Tab
Friends
& Profile Pic
Building relationships is all about getting the Like.
Targeting friends first, when appropriate.
Wednesday, 2 March 2011 18

19. ‘Likes’ &
Welcome Tab
Friends
& Profile Pic
Company Info
& Terms
About your company, Link to your website etc.
Wednesday, 2 March 2011 19

20. ‘Likes’ &
Welcome Tab
Friends
& Profile Pic
Company Info
& Terms
House Rules tab. Know your legal risks.
Wednesday, 2 March 2011 20

21. ‘Likes’ &
Welcome Tab
Friends
& Profile Pic
Company Info
& Terms
Contests
+ More!
Ensure you understand the Facebook T&Cs
http://www.facebook.com/promotions_guidelines.php
Wednesday, 2 March 2011 21

22. ‘Likes’ &
Welcome Tab
Friends
& Profile Pic
Company Info
& Terms
Contests
+ More!
Then...Develop your own app or use this one:
http://www.facebook.com/wildfireinteractive
Wednesday, 2 March 2011 22
Campaign formats include sweepstakes, coupons, quizzes, contests, group coupons, virtual gifts, trivia, sign-up form and more.
Access Real-time Analytics & Powerful Insights
Download your data in real-time and get access to powerful analytics. Analyze user behavior, aggregate demographic profiles and viral campaign information.

23. ‘Likes’ &
Welcome Tab
Friends
& Profile Pic
Company Info
& Terms
Contests
+ More!
Sell Products
Tab
You can create your own store on Facebook or plug in
products from your existing shopping cart.
Wednesday, 2 March 2011 23

24. ‘Likes’ &
Welcome Tab
Friends
& Profile Pic
Company Info
& Terms
Contests
+ More!
Sell Products
Tab
http://www.facebook.com/payvment
Wednesday, 2 March 2011 24

25. http://www.facebook.com/payvment
Wednesday, 2 March 2011 25

26. ‘Likes’ &
Welcome Tab
Friends
& Profile Pic
Company Info
& Terms
Contests
+ More!
Sell Products
Tab
YouTube
Tab
Leverage your other Social Media sites and profiles
Wednesday, 2 March 2011 26

27. ‘Likes’ &
Welcome Tab
Friends
& Profile Pic
Company Info
& Terms
Contests
+ More!
Sell Products
Tab
YouTube
Tab
Entertain, Educate and Promote Views, Shares & Likes
Wednesday, 2 March 2011 27

28. ‘Likes’ &
Welcome Tab
Friends
& Profile Pic
Company Info
& Terms
Contests
+ More!
Sell Products
Tab
Blog Tab
YouTube
Tab
Write once, publish across multiple networks
Wednesday, 2 March 2011 28

29. ‘Likes’ &
Welcome Tab
Friends
& Profile Pic
Company Info
& Terms
Contests
+ More!
Sell Products
Tab
Blog Tab
YouTube
Tab
Blog Tab, Imported from your existing website / blog
Wednesday, 2 March 2011 29

30. ‘Likes’ &
Welcome Tab
Friends
& Profile Pic
Company Info
& Terms
Contests
+ More!
Sell Products
Tab
Blog Tab
Custom YouTube
Tabs Tab
Create your own. Import content from your website.
Run your own contest.
Wednesday, 2 March 2011 30

31. ‘Likes’ &
Welcome Tab
Friends
& Profile Pic
Company Info
& Terms
Contests
+ More!
Sell Products
Tab
Blog Tab
Custom YouTube
Tabs Tab
Example of Importing Products from an Existing
Shopping Cart.
Wednesday, 2 March 2011 31

32. ‘Likes’ &
Welcome Tab
Friends
& Profile Pic
Company Info
& Terms
Contests
+ More!
Places Sell Products
Tab
Blog Tab
Custom YouTube
Tabs Tab
Register your place(s) of business using your mobile
GPS and Facebook App.
Wednesday, 2 March 2011 32

33. ‘Likes’ &
Welcome Tab
Friends
& Profile Pic
Company Info
& Terms
Contests
+ More!
Places Sell Products
Tab
Blog Tab
Custom YouTube
Tabs Tab
Register your place(s) of business using your mobile
GPS and Facebook App.
Wednesday, 2 March 2011 33

34. Others find it, Check-In and Friends Notice.
Wednesday, 2 March 2011 34

35. ‘Likes’ &
Welcome Tab
Friends
& Profile Pic
Company Info
& Terms
Contests
Events
+ More!
Places Sell Products
Tab
Blog Tab
Custom YouTube
Tabs Tab
Leverage connections, whatever the Social Network.
Wednesday, 2 March 2011 35

36. ‘Likes’ &
Welcome Tab
Friends
& Profile Pic
Company Info
& Terms
Contests
Events
+ More!
Places Sell Products
Tab
Blog Tab
Custom YouTube
Tabs Tab
Invite Friends, Fans and request they share.
Wednesday, 2 March 2011 36

37. ‘Likes’ &
Welcome Tab
Friends
& Profile Pic
Offline Company Info
‘Likes’ & Terms
Contests
Events
+ More!
Places Sell Products
Tab
Blog Tab
Custom YouTube
Tabs Tab
Offline Likes... Likify.net
Wednesday, 2 March 2011 37

38. ‘Likes’ &
Welcome Tab
Friends
& Profile Pic
Offline Company Info
‘Likes’ & Terms
Contests
Events
+ More!
Places Sell Products
Tab
Blog Tab
Custom YouTube
Tabs Tab
Great for use in Out Of Home advertising and Print
Media advertising
Wednesday, 2 March 2011 38

39. Get ‘Likes’ &
Insights Welcome Tab
Friends
& Profile Pic
Offline Company Info
‘Likes’ & Terms
Contests
Events
+ More!
Places Sell Products
Tab
Blog Tab
Custom YouTube
Tabs Tab
Getting insights into who’s following you is simple
Wednesday, 2 March 2011 39

40. Get ‘Likes’ &
Insights Welcome Tab
Friends
& Profile Pic
Offline Company Info
‘Likes’ & Terms
Contests
Events
+ More!
Places Sell Products
Tab
Blog Tab
Custom YouTube
Tabs Tab
User Demographics, Activity, Media Consumption etc.
All part of the Facebook Insights for pages.
Wednesday, 2 March 2011 40

41. Another piece of the puzzle. Can assist with connecting
each Social Media Site. But must be managed.
Wednesday, 2 March 2011 41

42. Although Twitter accounts in Australia lag far behind Facebook,
there has been a big rise in Twitter usage:
There are approximately 2.5M twitter accounts in Australia
although only 16% of twitter users are aged under 24 years old
[2]
Within Australia nearly a quarter of online Australians (23%) read
‘tweets’ in the past year [1]
14 percent ‘followed’ companies or organizations via Twitter (up
from 5% in 2008) and 13 percent posted ‘tweets’ (up from 4% in
2008) [1]
The majority of accounts are in NSW (over 35%), seconded by
Victoria (27%) [3]
Twitter Stats
Wednesday, 2 March 2011 42
[1] http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows
[2] http://www.webkrunk.com/2010/04/13/twitter-demographics-infographic/
[3] http://blog.tribalytic.com/2010/05/13/how-many-australian-twitter-users-are-there-and-where-are-they-from/
[4] http://techcrunch.com/2010/06/08/twitter-190-million-users/

43. Auto Posts
from Facebook
Decrease your work load. Auto post from Facebook.
www.facebook.com/twitter
Wednesday, 2 March 2011 43

44. Auto Posts
from Facebook
Good
Bio
Make your bio real human. Nothing to serious please.
Wednesday, 2 March 2011 44

45. Auto Posts
from Facebook
Good
Bio
Tweet
Deck
Desktop Tools for Day-to-Day Management.
Tweetdeck, Hootsuite
Wednesday, 2 March 2011 45

46. Auto Posts
from Facebook
Good
Bio
Tweet
Deck
Tweet Text
+ Pics + Links
All capable from your mobile. Which is mostly what
people like to know... “What are you doing now?”
Wednesday, 2 March 2011 46

47. Auto Posts
from Facebook
Good
Bio
Tweet
Deck
Tweet Text
+ Pics + Links
How many times to you see people walking down the street with
their mobile in hand? They could be connected to you, NOW.
Wednesday, 2 March 2011 47

48. Auto Posts
from Facebook
Good
Bio
Tweet
Deck
Track Content Tweet Text
(Social Oomph) + Pics + Links
Managing your reputation is seriously important.
SocialOomph can assist by sending you emails.
Wednesday, 2 March 2011 48

49. Auto Posts
from Facebook
Good
Bio
Tweet
Deck
Track Content Tweet Text
(Social Oomph) + Pics + Links
FREE & Pro Versions available. Email Notifications,
Scheduled Tweets, Track Keywords etc.
Wednesday, 2 March 2011 49

50. Auto Posts
from Facebook
Good
Bio
Follow People
+ Organisations Tweet
+ Competitors Deck
Track Content Tweet Text
(Social Oomph) + Pics + Links
Every time you follow somebody they get a brief advert
for your business as an email notification.
Wednesday, 2 March 2011 50

51. Auto Posts
from Facebook
Branded
Background Good
Bio
Follow People
+ Organisations Tweet
+ Competitors Deck
Track Content Tweet Text
(Social Oomph) + Pics + Links
Be Consistent. Tell them more about you.
Wednesday, 2 March 2011 51

52. Auto Posts
from Facebook
Branded
Background Good
Bio
Follow People
+ Organisations Tweet
+ Competitors Deck
Track Content Tweet Text
(Social Oomph) + Pics + Links
Notice the number of Tweets, Following and Followers.
The more you tweet & follow, the more follow you.
Wednesday, 2 March 2011 52

53. LinkedIn: Facebook for Professionals.
January 2011 – 1m+ members in Australia
Wednesday, 2 March 2011 53

54. Personal Profiles = Online CV
Wednesday, 2 March 2011 54

55. Profile
Photo
No Beach Photos Here Please :) But Keep It Friendly :)
Wednesday, 2 March 2011 55

56. Profile
Photo
Work History,
Skills & Interests
Complete your profile. Half baked looks lazy and trust
me - people notice.
Wednesday, 2 March 2011 56

57. Profile
Photo
Work History,
Skills & Interests
Connect
Connect by (Inviting your email contacts). Connect via
searching LinkedIn.
Wednesday, 2 March 2011 57

58. Profile
Photo
Work History,
Skills & Interests
Connect
New Business Etiquette... Connect In Person.
Wednesday, 2 March 2011 58

59. Profile
Photo
Work History,
Skills & Interests
Connect
Company Page
Products / Services
Company Pages Complete Your Story.
Wednesday, 2 March 2011 59

60. Profile
Photo
Work History,
Skills & Interests
Connect
Company Page
Products / Services
Company Pages Complete Your LinkedIn Story.
Wednesday, 2 March 2011 60

61. Profile
Photo
Work History,
Skills & Interests
Connect
Company Page
Products / Services
Updates
Facebook / Twitter auto posts, help you to be part of
the buzz, and maximise reach.
Wednesday, 2 March 2011 61

62. Profile
Photo
Work History,
Skills & Interests
Connect
Company Page
Products / Services
Groups & Updates
Discussions
Join a group or create a group.
Wednesday, 2 March 2011 62

63. Profile
Photo
Work History,
Skills & Interests
Connect
Company Page
Products / Services
Groups & Updates
Discussions
Start a Discussion & Become a Key Person of Influence.
Wednesday, 2 March 2011 63

64. Profile
Photo
Work History,
Skills & Interests
Connect
Wordpress Blog Company Page
Integration Products / Services
Groups & Updates
Discussions
Spread the word into your network.
Wednesday, 2 March 2011 64

65. Profile
Photo
Work History,
Skills & Interests
Connect
Wordpress Blog Company Page
Integration Products / Services
Groups & Updates
Discussions
If it’s already being written on your blog. It’s easy to
import & improves your profile.
Wednesday, 2 March 2011 65

66. Profile
Photo
Work History,
Skills & Interests
Slideshare
Connect
Integration
Wordpress Blog Company Page
Integration Products / Services
Groups & Updates
Discussions
Contributing to other peoples growth is key in
becoming a Key Person of Influence.
Wednesday, 2 March 2011 66

67. Profile
Photo
Work History,
Skills & Interests
Slideshare
Connect
Integration
Wordpress Blog Company Page
Integration Products / Services
Groups & Updates
Discussions
PowerPoints, PDFs, Photographs, Portfolio, Video.
Another Social Mini-Site.
Wednesday, 2 March 2011 67

68. Profile
Photo
Work History,
Events Skills & Interests
Slideshare
Connect
Integration
Wordpress Blog Company Page
Integration Products / Services
Groups & Updates
Discussions
Promote Events from your page and within groups
Wednesday, 2 March 2011 68

69. Profile
Photo
Work History,
Events Skills & Interests
Slideshare
Connect
Integration
Wordpress Blog Company Page
Integration Products / Services
Groups & Updates
Discussions
Promote Events from your Page and within Groups
Wednesday, 2 March 2011 69

70. Profile
Photo
Work History,
Events Skills & Interests
Slideshare
Connect
Integration
Wordpress Blog Company Page
Integration Products / Services
Groups & Updates
Discussions
Promote Events from your Page and within Groups
Wednesday, 2 March 2011 70

71. Facebook is the most popular social networking site accessed
via a mobile (92%), followed by YouTube and Twitter (18%) [2]
Wednesday, 2 March 2011 71
[1] http://en.wikipedia.org/wiki/YouTube
[2] http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows
[3] http://www.youtube.com/t/fact_sheet
[4] http://www.viralblog.com/research/youtube-statistics

72. Your
Channel
Create your own channel: YouTube.com/user/yourname
Wednesday, 2 March 2011 72

73. Your
Channel
Company
Intro
Company intro assists with being found as well as
being watched.
Wednesday, 2 March 2011 73

74. Your
Channel
Company
Intro
Branded
Background
Brand your channel.
Wednesday, 2 March 2011 74

75. Your
Channel
Company
Intro
Branded
Background
Brand your channel.
Wednesday, 2 March 2011 75

76. Your
Channel
Company
Intro
Branded
Background
Videos
Get shooting :)
Wednesday, 2 March 2011 76

77. Your
Channel
Company
Intro
Branded
Background
Videos
Get shooting :) Most of us have a video camera in our
pocket right now.
Wednesday, 2 March 2011 77

78. Your
Channel
Company
Intro
Branded
Background
Videos
Product
Reviews
Ideas: Product Reviews
Wednesday, 2 March 2011 78

79. Your
Channel
Company
Intro
Branded
Background
Videos
Product
Reviews
And you don’t have to produce them. Get your suppliers
to produce them and you brand and post them.
Wednesday, 2 March 2011 79

80. Your
Channel
Company
Intro
Branded
Background
Portfolio Videos
Product
Reviews
Ideas: Create videos of your portfolio
Wednesday, 2 March 2011 80

81. Your
Channel
Company
Intro
Branded
Background
Portfolio Videos
Product
Reviews
Search for idea’s on YouTube.
Wednesday, 2 March 2011 81

82. Your
Channel
Company
Intro
Case Branded
Studies Background
Portfolio Videos
Product
Reviews
Interview your customers and get their video
testimonial / case study.
Wednesday, 2 March 2011 82

83. Your
Channel
Animoto.com Company
Intro
Case Branded
Studies Background
Portfolio Videos
Product
Reviews
Animate still images with ease.
Wednesday, 2 March 2011 83

84. Your
Channel
Animoto.com Company
Intro
Case Branded
Studies Background
Portfolio Videos
Product
Reviews
Animoto.com
Wednesday, 2 March 2011 84

85. Wednesday, 2 March 2011 85

86. Sharing is caring and key to becoming a Key Person
(Company) of Influence.
Wednesday, 2 March 2011 86

87. Powerpoint
Presentations
If you’ve got some lying around. They’re not doing a lot
of good on your hard drive.
Wednesday, 2 March 2011 87

88. Powerpoint
Presentations
PDF
Viewer
PDF Catalogues, Sales & Media Kits. Another way to share
them and simply plug slide share into your social sites.
Wednesday, 2 March 2011 88

89. Powerpoint
Presentations
PDF
Viewer
Portfolio
Ideas: Display your portfolio here.
Wednesday, 2 March 2011 89

90. Powerpoint
Presentations
PDF
Viewer
Portfolio
Photo
Galleries
Ideas: Photo galleries.
Wednesday, 2 March 2011 90

91. Powerpoint
Presentations
PDF
Viewer
Portfolio
Photo
Galleries
Videos
Ideas: Videos can be embedded in powerpoint presentations
as well you know? Leverage content already produced.
Wednesday, 2 March 2011 91

92. Powerpoint
Presentations
PDF
Viewer
Portfolio
Custom Photo
Channel Galleries
Videos
Upgrade your membership and you can customise your
channel.
Wednesday, 2 March 2011 92

93. Powerpoint
Presentations
PDF
Viewer
Portfolio
Custom Photo
Channel Galleries
Videos
Upgrade your membership and you can customise your
channel.
Wednesday, 2 March 2011 93

94. Powerpoint
Presentations
PDF
Viewer
Customised
Portfolio
Look
Custom Photo
Channel Galleries
Videos
Different memberships offer different options.
Wednesday, 2 March 2011 94

95. Powerpoint
Presentations
PDF
Viewer
Customised
Portfolio
Look
Custom Photo
Channel Galleries
Videos
Custom headers, colours, no ads, etc
Wednesday, 2 March 2011 95

96. Powerpoint
Presentations
Zipcart Meetings PDF
(Present over the Web) Viewer
Customised
Portfolio
Look
Custom Photo
Channel Galleries
Videos
Leverage this space. If you’ve already got content
here... have international meetings.
Wednesday, 2 March 2011 96

97. Powerpoint
Presentations
Zipcart Meetings PDF
(Present over the Web) Viewer
Customised
Portfolio
Look
Custom Photo
Channel Galleries
Videos
Leverage this space. If you’ve already got content
here... have international meetings.
Wednesday, 2 March 2011 97

98. blog
Most of us have one of these already. It’s time to
leverage our efforts and share across our networks.
Wednesday, 2 March 2011 98

99. New & Consistent
Content
blog
Write new content and be consistent about how often
you release content.
Wednesday, 2 March 2011 99

100. New & Consistent
Content
blog
Encourage
Comments
Encouraging comments is another way to be social.
Wednesday, 2 March 2011 100

101. What now?
Develop a strategy.
Wednesday, 2 March 2011 101

102. What’s In a Strategy, Again?
Establish “Why” we will use “What” tools and
“How” the “Who” will implement it by “When”
Wednesday, 2 March 2011 102

103. Insights Welcome Tab
Friends
& Profile Pic Auto Posts
Tweet Text from Facebook
+ Pics + Links
Offline Company Info
‘Likes’ & Terms
Contests
Events
+ More!
Follow People
Track + Organisations
Content + Competitors
Places Sell Products
Tab
Blog Tab Tweet
Custom YouTube
Tabs Tab Deck
New & Consistent
Content
Your
Channel
Animoto.com Company
Intro
blog
Case
Studies
Branded
Background Your
Website
Portfolio Videos
Encourage
Product Powerpoint Comments
Reviews Presentations
Zipcart Meetings PDF
(Present over the Web) Viewer
Profile
Photo
Work History,
Events Skills & Interests
Customised
Portfolio
Look
Slideshare
Connect
Integration
Custom Photo
Channel Galleries
Videos
Wordpress Blog Company Page
Integration Products / Services
Groups & Updates
Discussions
Wednesday, 2 March 2011 103

104. Manage your reputation
Select tools which will maximise productivity, and prevent
you from having to put out fires due to your lack of response
Wednesday, 2 March 2011 104

105. Reputation Tools
Low cost & no cost:
SocialOomph, Google Alerts, Technorati Watchlists
Wednesday, 2 March 2011 105

106. Consumer & Producer Tools
Tweetmag For Ipad, Twitterrific, Facebook &
LinkedIn Apps for iPhones.
Wednesday, 2 March 2011 106

107. Consumer Tools
People that use Facebook on their mobile devices are
twice as active on Facebook than non-mobile users.
Wednesday, 2 March 2011 107

108. How do you look when you’re
not using Social Media?
Wednesday, 2 March 2011 108

109. Social Media Marketing is
not replacement marketing
But it would be a mistake to disregard it
entirely. Make it part of your marketing mix.
Wednesday, 2 March 2011 109

110. Thank You. Questions?
Presentation will be available via Slideshare.net
later this week. You will be contacted via email.
Wednesday, 2 March 2011 110

111. Further Reading
Six Pixels Of Seperation: twistimage.com/book/
Follow us on Facebook: facebook.com/memedia
Wednesday, 2 March 2011 111

112. Wednesday, 2 March 2011 112