This is a presentation abou

1. my personal design philosophy
Mengyao Zhao
05. 12. 2012

2. about
design
in my eyes, design means..
Delivering my understandings about the world.

3. about
design
in my eyes, design means..
Delivering my understandings about the world.
people who I design for affect my understandings.

4. about
principle
my core principles of design..
Rational, Emotional, Functional, Aesthetical, Ethical

5. about
principle
my core principles of design..
Rational, Emotional, Functional, Aesthetical, Ethical
the “no-I” part, understand what the data tells

6. about
principle
my core principles of design..
Rational, Emotional, Functional, Aesthetical, Ethical
the “I” part, about my desires, tastes and belief

7. about
principle
my core principles of design..
Rational, Emotional, Functional, Aesthetical, Ethical
simplicity, make the situation better

8. about
principle
my core principles of design..
Rational, Emotional, Functional, Aesthetical, Ethical
be elegant

9. about
principle
my core principles of design..
Rational, Emotional, Functional, Aesthetical, Ethical
create a better world

10. about
process
1. try to be one of the target group

11. about
process
2. keep record of information in
google docs

12. about
process
3. know my data, but can also see
the hidden desires

13. about
process
4. sketch, sketch, sketch
by hand/indesign

14. about
process
5. iterate like a perfectionist

15. about
process
6. pay attention to the
visual literacy

16. about
process
7. always step back and see
what I am doing..

17. about
process
8. the more fancy works I see,
the more progress I can make

18. about
outcome
some personal criteria...
Acknowledgement, Surprise, Considerate

19. about
outcome
some personal criteria...
if it’s a huge idea, don’t try to touch the details at first;
if it’s a tiny idea, still try to make it effective

20. thanks~