The NICAM approach

PREVENTION STRATEGIES: The NICAM approach Netherlands Institute for the Classification of Audio-visual Media Wim Bekkers

WHAT IS NICAM? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

NICAM background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

NICAM SYSTEMS ,[object Object],[object Object],[object Object],[object Object]

NICAM SYSTEMS ,[object Object],[object Object],[object Object],[object Object],[object Object]

PROJECT Buro 240a ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PROJECT [email_address] ,[object Object],[object Object],[object Object],[object Object]

Definition ,[object Object],[email_address]

Some features ,[object Object],[object Object],[object Object],[object Object],[email_address]

pilot 2010 ,[object Object],[object Object],[email_address]

First activities ,[object Object],[object Object],[object Object],[email_address]

User Profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]

Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]

Criteria for evaluating products (this is the starting point which is still developing and expanding) [email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Website [email_address] Jasmine 3 jaar en 2 maanden Cd + boek met liedjes €9,50 te koop bij alle boekwinkels en luxere detailhandels. Musical van K3, vrijdag, zaterdag en zondag. Heineken musical hal, Amsterdam. Kaarten verkrijgbaar via ticketshop.nl Tv: Bob de bouwer. Elke dag van 18:00 tot 18:30 op Nederland 3. Film: woensdagmiddag van 16:00 tot 17:15 uur op Disney channel Mickey Mouse en het avontuur. (Nederlands gesproken) Mediamatch op maat week 42 Theekransje : klik hier om je mening en ervaring te delen met andere ouders.

[object Object],[object Object],[object Object],[object Object],[object Object],P an E uropean G ame I nformation

[object Object],[object Object],[object Object],[object Object],[object Object],Background

[object Object],[object Object],PEGI: rating info in 2 parts:

How does it work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

Hearing from the consumer… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],>460

[object Object],[object Object],+/-800

[object Object],[object Object],>13000

PEGI GOES ONLINE! ,[object Object],[object Object],[object Object]

How does it work? ,[object Object],[object Object],[object Object]

What does a PO label mean? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Indicator for online consumption Period: September 2008 – September 2009 2796 137 255 533 376 1494 Total 593 60 86% 96 60% 198 59% 62 20% 177 13% On line % 2203 77 159 335 314 1317 Off line Total PEGI rating

Consumption of online casual games ,[object Object],[object Object]

Online games as new socialization environments ,[object Object],[object Object]

Aspects analysed by the POSC code ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges regarding PEGI Online ,[object Object],[object Object],[object Object],[object Object],[object Object]

The NICAM approach

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