How can you use Facebook's Timeline features to engage online visitors? 5 simple tips, from a Tech Tutorial offered at the American Association of Museums 2012 Annual Meeting.
4. TOP TIP
Your Facebook page helps people
connect around shared interests
related to your museum, so the most
effective Facebook covers combine
people and your museum’s core
content.
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
5. Show people connecting to your
collection and each other
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
6. Get creative and show off your personality!
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
7. 2
Add milestones to
show off your cool
content
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
8. Show people who you are…
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
9. TOP TIP
Make your page feel like a
destination by creating a timeline
with your institutional
history, collection objects, archival
photos, and other cool visual
content.
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
10. Raid the archives for cool historical tidbits
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
12. 3
Dive into the ocean
of apps to create a
richer FB experience
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
13. Use native FB
apps, third-party apps, or
build your own, up to 12
total
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
14. Twitter, YouTube, and more can have their own app
presence on Facebook – and require minimal updating
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
15. Custom apps
range from
simple graphics
to complex
webpages
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
16. TOP TIP
Choose only apps that enhance your
page, place them in priority
order, keep them up-to-date, and
make them look polished with
custom images.
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
17. Upload your own app
thumbnails to give
brand consistency
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
18. 4
Create posts that add
value to fans’ lives
and that they can
enjoy on Facebook.
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
19. Photos! Posts
with visuals
get twice as much
engagement.
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
20. Look for fun, unexpected
angles on your content.
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
21. TOP TIP
On Facebook, you enter fans’
personal space. Respect that
privilege by providing content that
will add value to their lives. Save the
institution-speak for press releases
and ads.
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
22. Combine
visuals with
“did you
knows” for fun
posts people
will pass along
to friends
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
23. 5
Use Facebook Insights to
see how you’re
doing, then adjust
your strategy to
improve.
Download the Insights guide for pages at bit.ly/fbstatsguide
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
24. Use your admin panel to see at a glance
how people are engaging with your page
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
25. Click deeper into insights to see successes and failures
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
26. Keep tabs on demographics to understand your audience
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
27. TOP TIP
Find out what’s a hit and what’s a
bomb. Do more of the first and less
of the second. Repeat!
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights