2. •
Convergence is the combination of New Media and Old
Media within a single piece of media work.
•
A prime example of this would be the combination of video
game technology with television, giving people the ability to
transform their television sets into a platform for displaying
games as well as television shows.
What is Media Convergence?
3. •
Another example of Media Convergence is the combination
of cultures and mediums such as Cinema and Television with
new online social media such as YouTube and Dailymotion.
This type of convergence in particular has enabled the once
audience to become the user and producer.
What is Media Convergence?
4. •
This is how the consumer can multi-task with different types
of media at any given point. This has become more popular
with the improved accessibility of different types of media,
especially that of new media.
•
This means a consumer can often be listening to music,
writing an email to friends and watching football on the
television at the same time.
Social or Organic Convergence
5. Technological Convergence
● Traditional media
like books, pictures
and even sounds get
transformed into
digital information
● Media therefore in
the most cases doesnt
consist of entirely
new content
6. Economic Convergence
● Companies like AOL
Time Warner are
financially linked to
different sectors of
media
● Such as film, books,
games, music etc.
7. Cultural Convergence
● This is where the
consumers are given
the tools appropriate
to actually be able to
do stuff such as
archive media or
even annotate it. This
gives the consumers
full power over the
researching side of
the media industry
8. Global Convergance
● Produced media spreads
out to different countries
and continents
● This circulation leads to
a globalization of media
● Hollywoods movies e.g.
are shown all around
Europe and Asia
9. Conclusion
● Media convergence currently is at its peak
● Through the high availability of the Internet
nearly everything is in reach
● Media convergence is what makes humans so
dependent on media as a whole.
● This is because now without leaving their seats
they can do everything from talking to friends,
watching TV to listening to music all at once.
10. Conclusion
● Media convergence currently is at its peak
● Through the high availability of the Internet
nearly everything is in reach
● Media convergence is what makes humans so
dependent on media as a whole.
● This is because now without leaving their seats
they can do everything from talking to friends,
watching TV to listening to music all at once.
