Analytics and Market Segmentation Tools Helping U.S. Banks and Credit Unions to Improve the Bottom Line Research from Mercator Advisory Group describes new strategies and analytics tools for improving banking performance

1. The Evolving Branch Banking Strategy
December 2014

2. 2014 Mercator Advisory Group
In new research, Improving Banking Performance with
Analytics and Market Segmentation, Mercator Advisory
Group reviews how expectations can be met, and in many
cases exceeded, by leveraging expanded capabilities
available through customer relationship management
(CRM) and analytics systems.
Improving Banking Performance with Analytics
and Market Segmentation

3. 2014 Mercator Advisory Group
“Many FIs are looking to more powerful customer and predictive
analytics solutions working with more robust and insightful
enterprise marketing systems to engage more closely with their
banking customers and build long-term, sustainable, and
profitable relationships,” comments Ed O’Brien, director of
Mercator Advisory Group’s Banking Channels Advisory
Service and author of the report.
Edward O’Brien
Director
Banking Channels Advisory Service
Mercator Advisory Group

4. 2014 Mercator Advisory Group
• Today’s banks and other financial institutions are still struggling to grow and be
consistently profitable several years after the financial crisis in the U.S.
• While the number of unprofitable institutions has declined considerably over
the past half-decade, there are still headwinds in such areas as return on
equity and return on assets.
• This is occurring although there are fewer financial institutions in business
today than immediately after the recession.
• Many FIs are realizing that banking customers’ expectations have increased
significantly as they become more aware of new ways to transact and interact,
especially via mobile device.
• Bank performance can be significantly improved by leveraging the power of
advanced CRM and analytics systems to better understand and engage with
banking customers.
Highlights of this Report:

5. Mercator Advisory Group 2012

6. About the Report:
2014 Mercator Advisory Group
This report is 25 pages long and has 16 exhibits.
Members of Mercator Advisory Group Banking Channels Advisory
Group have access to this report as well as the upcoming research for
the year ahead, presentations, analyst access and other membership
benefits.
For more information and media inquiries, please call Mercator
Advisory Group's main line: (781) 419-1700, or send e-mail to
media@mercatoradvisorygroup.com.
For free industry news, opinions, research, company information and
more visit us at www.PaymentsJournal.com.

7. About Mercator Advisory Group
Mercator Advisory Group is the leading independent research and advisory
services firm exclusively focused on the payments and banking industries. We
deliver pragmatic and timely research and advice designed to help our clients
uncover the most lucrative opportunities to maximize revenue growth and
contain costs.
Our clients range from the world's largest payment issuers, acquirers,
processors, merchants and associations to leading technology providers and
investors. Mercator Advisory Group is also the publisher of the online
payments and banking news and information portal PaymentsJournal.com.
2014 Mercator Advisory Group