Mercator Advisory Group’s latest Research Report, The Brazilian Payments Market: Ready for the Limelight, offers context for the Brazilian payments industry by providing historical and short-term forecasts across a number of payment segments like payment card use and growth and ATM deployment and transaction growth. The paper also identifies leading domestic and international players operating in the Brazilian payments market and describes recent influential regulations by national regulators.

1. The Brazilian Payments Market:
Ready for the Limelight
February 2014

2. The Brazilian Payments Market: Ready for the Limelight
A member of the BRIC (Brazil, Russia, India, and China) countries,
Brazil has long been recognized globally as a leading developing
market. As the economy has grown and subsequently matured, so
has its domestic payments market. This maturity and the country’s
significant market potential have made Brazil increasingly attractive
to foreign investors.
The market’s openness to competition (from both domestic and
international players) as well as its relatively well-developed
financial infrastructure makes Brazil arguably the most attractive
developing payments market in the world, given the difficulties of
operating in China and the lesser market development of India and
Russia. As a result, there is little doubt that the Brazilian payments
market will be ready for the limelight the country is expected to
receive when it hosts major world athletic events later in 2014 and
in 2016.
2014 Mercator Advisory Group

3. The Brazilian Payments Market: Ready for the Limelight
Mercator Advisory Group’s latest Research Report, The Brazilian
Payments Market: Ready for the Limelight, offers context for the
Brazilian payments industry by providing historical and short-term
forecasts across a number of payment segments like payment card
use and growth and ATM deployment and transaction growth. The
paper also identifies leading domestic and international players
operating in the Brazilian payments market and describes recent
influential regulations by national regulators.
2014 Mercator Advisory Group

4. Tristan Hugo-Webb
Associate Director
International Advisory Service
Mercator Advisory Group
“Soon the world’s attention will turn to Brazil as the country prepares to
host two of the world’s premier athletic events, the 2014 FIFA World
Cup and Rio 2016 Games, the XXXI Olympic Summer Games in
August 2016 in Rio de Janeiro. While the press and public focus on
these events, the maturity of the Brazilian payments system will go
largely unnoticed except by the payments industry. The Brazilian
payments market has emerged as a leading player not only in the Latin
American region but around the world,” comments Tristan HugoWebb, Associate Director, International Advisory Service at
Mercator Advisory Group and author of the Research Report.
2014 Mercator Advisory Group

5. Highlights of the full report
• Overview of a broad range of payment segments in
Brazil (e.g., payment cards and ATMs) with historical
data and estimates for 2013
• Examination of the potential market for mobile payments
as well as e-commerce in Brazil
• Review of leading domestic and foreign players
operating in Brazil across payment industry
segments, with market share
2014 Mercator Advisory Group

6. Figure 1: Brazilian Macroeconomic and Payment Statistics
Population: 201 Million (2013)
GDP (Purchasing Power Parity
Method): $2.33 trillion (2012)
Language: Portuguese
GDP Real Growth Rate: 0.9% (2012)
Population Under 24: 40.9% (2013)
GDP per Capita (PPP) : $11,700 (2012)
Population Growth Rate: 0.83% (2013)
Inflation Rate: 7.25% (2012)
Issued Debit Cards: 263.7 million (2012)
Number of Institutions Offering Payment
Services: 127 (2012)
Issued Credit Cards: 165.9 million (2012)
Number of Bank Branches or Offices:
36,004 (2012)
Issued Prepaid Cards: 2.6 million (2012)
Number of ATMs: 174,951 (2012)
Number of Mobile Cellular Subscriptions
per 100 people: 125 (2012)
POS Terminals: 7.4 million (2012)
Note: All growth rates on annual basis.
Sources: Bank for International Settlements, CIA World Factbook, International Monetary Fund, Mercator Advisory Group
2014 Mercator Advisory Group

7. About the Full Report
This report contains 25 pages and 8 exhibits.
Companies mentioned in this report include: ABECS, Hipercard, Elo
Participações, Cielo S.A., Rede, Visa Inc., MasterCard, CSU
CardSystem, FIS, TSYS, Orbitall, Banco do Brazil, Itaú Unibanco, Caixa Econômica
Federal, TecBan, Oki Electric Industry, Itautec, Pagtel, Oi
Paggo, Telefonica, iZettle, SumUp, Vivo, Alibaba, and PagBrazil.
Members of Mercator Advisory Group’s International Advisory Service have
access to these reports as well as the upcoming research for the year
ahead, presentations, analyst access, and other membership benefits.
For more information and media inquiries, please call Mercator Advisory Group's main
line: (781) 419-1700, send e-mail to info@mercatoradvisorygroup.com.
For free industry news, opinions, research, company information and more visit us at
www.PaymentsJournal.com.
Follow us on Twitter @ http://twitter.com/MercatorAdvisor.
2014 Mercator Advisory Group

8. About Mercator Advisory Group
Mercator Advisory Group is the leading independent research and advisory
services firm exclusively focused on the payments and banking industries. We
deliver pragmatic and timely research and advice designed to help our clients
uncover the most lucrative opportunities to maximize revenue growth and
contain costs.
Our clients range from the world's largest payment issuers, acquirers,
processors, merchants and associations to leading technology providers and
investors. Mercator Advisory Group is also the publisher of the online
payments and banking news and information portal PaymentsJournal.com.
2014 Mercator Advisory Group