The Trade Show File 4 09

DISPLAY

BOOTH 88

THE TRADE
SHOW FILE
By

TRADE SHoWS
Trade shows are an opportunity to show your customers and potential customers
what your company has to offer. It is important that you cover every detail when organiz-
ing a trade show. This file and check list will assist you in covering everything.
You have a captive audience at a trade show so make the most of it.

THE oBJECTIVE
Why are you exhibiting? What do you expect to accomplish?
Some of the reasons could be:
• Introducing a New Product or Product Line
• Offering a New Service
• Make Contact With Existing Customers
• Find New Customers
• Find New Distributors
• Demonstrate Product Features
• On Site Sales
• Introduce New Employees
• Sell Samples
• Make Appointments
• Compare Your Company to Competitors
• Distribute Literature
• Make an Image Statement
What do you want to achieve at your next trade show?

How will you measure your success?

MISSING PIECE TRAFFIC BUILDER
PZ-5003, THE MISSING PIECE - 3 LEvELS OF WINNERS
WHEN ORDERING POSTCARD WITH PUNCH OUT PUZZLE PIECE
• Traffic builders provide measured results; utilize as direct mail or as a handout.
• Postcard has 3 different shape punch out puzzle pieces that will match one of the cut-outs on the 14” x 19” display
board (included in price). Recipient matches their puzzle piece to one of the cut-outs on display board.
• Specify how many of each of three cut-outs required – must add up to total number of cards ordered – you
determine their prizes. Prizes can be screened on display board in cut-out area.
• Display board may have 1-4 color process for no additional charge.
• Postcard is approved for mailing by the U.S. Postal Service.
• Imprint is available on all surfaces of cards. Additional
colors are priced per side.
• Cards are screened with 65 dot line screen and with
20%-80% screen tint available. Four color process is
offset with 150 dot line screen with 10%-90% screen
tint available.
• Die patterns available for artwork layout on web site
www.chestinc.com
• Let The Chest handle your mailing, please call with quantity
and type of mail service wanted for handling charge quote.
• Packaging: 1200 per 42# carton 18” x 12” x 12”.
Back
Outside/

4” x 6” t
/Fron
Outside

$1,000
Scholarship

T-Shirt

Inside
/Ope
n

Pen

ith Ease l Back
play Board W
14” x 19” Dis
PZ-5003 500 1,000 2,500 5,000 10,000
1 Color 2 sides 1.99 1.24 .81 .67 .61 Front
Extra Color Per Side .38 .21 .16 .12 .10 Back
4-Color Process on 2 sides 1.33 .82 Puzzle Piece Punchout
5C 1

BLACK JACK TRAFFIC BUILDER
• Size: Postcard is 6 3/4” x 4 3/4”. Display Board is 11” x 17”.
• Skin packaged card has random playing card attached.
• Standard deck of 52 cards is used. No custom imprint on playing card.
• Price includes display board with 4 color process
printing and easel backing for display at event.
• You provide the graphics for the board & determine
which cards the dealer is to show.
• Price includes one color imprint on front and back of card.
• Imprint is on both sides of card and must remain
3/8” from edge of card.
• Copy may not be printed with solid background or heavy
coverage on side with card attached as this would prevent film 11” x 17
”D
from adhering to card and not providing a secure item. WITH ISPLAY B
EASE O
• Cards are screened with a 65 dot line screen and with L BAC ARD
k
20% - 80% screen tint available.
• New postal regulations require square corners on card for mailing - PKS-364.
• Let The Chest handle your mailing, please call with quantity and
type of mail service wanted for handling charge quote.

PKS-362 and PKS-364 500 1,000 2,500 5,000 10,000
1 Color 2 sides 1.65 1.12 .82 .67 .61 6 3 PkS-3
/4” 6
Extra Color per Side .29 .17 .10 .07 .05 x4 2
3C2D 3/4
”

KEY ON CARD TRAFFIC BUILDER
• Keys are skin packaged to card.
S
• Card price includes corrugated chest with padlock NER
plastic locker available for additional $89 (C). Picture on page 3 OR
N D C /4”
• Winning and non-winning keys available; OU 4 3
,R ”x
61 4
up to 20% winning keys allowed at price shown. S-3 6 3/
Pk
Specify on order how many keys are to open the
lock on the Chest.
• Imprint is on both sides of card and must remain
3/8” from edge of card.
• Copy may not be printed with solid background or
heavy coverage on side with key attached as this
would prevent film from adhering to card and not
providing a secure item.
• Cards are screened with a 65 dot line screen and with
20% - 80% screen tint available.
• New postal regulations require square corners on card for mailing.

PKS-361 and PKS-363 500 1,000 2,500 5,000 10,000
1 Color 2 sides 1.37 .99 .71 .58 .55
Extra Color per Side .29 .17 .10 .07 .05
3C2D PkS-363, SQUARE CORNERS
6 3/4” x 4 3/4”
2

WINNING COMBINATION TRAFFIC BUILDER nt
ro
• PZ-502, has punch out combination lock on the inside back panel. ide/F
Outs
• Card price includes corrugated chest with padlock - plastic locker available 6” x 4
”
for additional $89 (C).
• Specify how many of cards you would like printed with the winning combination;
balance will be an assortment of numbers that will not open the lock.
• Back of punch out combination can carry area for recipient to fill in
name, address, and answer relevant questions.
• Imprint is available on all surfaces of cards. Additional colors are
priced per side. Outsid
• Cards are screened with 65 dot line screen and with 20%-80% e/Bac
k
screen tint available. Four color process is offset with 150 dot
line screen with 10%-90% screen tint available.
• Die patterns available for artwork layout on web site wwwchestinc.com

PZ-502 500 1,000 2,500 5,000 10,000
1 Color 2 sides 1.73 1.13 .77 .64 .58
Extra Color per Side .37 .20 .15 .11 .10 h
Punc
4-Color Process on 2 sides 1.37 .85 Out
5C en Lock
e/Op
Insid

WINNING KEY TRAFFIC BUILDER
• TCC-012 , Winning Key in 12-oz. Can Promotion.
• Can price includes corrugated chest with padlock - plastic locker available for
additional $89 (C).
• Key is sealed inside can; submit other items to be inserted into can for an additional
.20 (C) per item.
• Winning and non-winning keys available; up to 20% winning keys allowed at price
shown. Specify on order how many keys are to open the lock on the Chest.
• Full wrap label on can includes up to four color process; can label measures 4 1/2” x 8 7/8”.
• Let The Chest handle your mailing, please call with quantity and type of mail service
wanted for handling charge quote.

TCC-012 500 1,000 2,500 5,000 10,000
2.56 1.96 1.67 1.59 1.42
5C TCC-012
”
Padlock or Combination Lock can be used on both 2” x 14
22” x 1
12” x 15” x 12” the Plastic Locker and Corrugated Chest.

3

WHEEL OF PRIZES TRAFFIC BUILDER
This traffic builder is a true show stopper. Mail out postcard with invitation. The tear off ticket on the post-
card gives each recipient one spin of the “Wheel of Prizes” when they present the ticket at the customer’s
booth or place of business.

• Price includes one color printing on both sides of the postcard.
• Price includes prize wheel with up to 6 custom printed prize messages to fit in the 12
slots on the wheel; indicate number of slots for each prize.
• Logo printed on center of wheel.
• Prize wheel is table top version -
for floor free standing version, add 99.00 (C).

PZ-705 3 1/2” x 5”

Table Top 31”W x 41”H x 16 1/2”D
Floor 31”W x 74”H x 34”D

PZ-705 1,000 2,500 5,000 10,000
1 Color 2 Sides 1.50 .89 .68 .57
Extra Color Per Side .20 .14 .10 .08
4 Color Process On Both Sides 1.57 .96
4C
4

MULTI-BOOTH TRAFFIC BUILDER
PZ-600, TRAY PUZZLE TRAFFIC BUILDER
Hand out each puzzle piece at a separate booth or location to
encourage attendees to stop at all venues – when puzzle is
complete, they may qualify for the prize or reward.
Have attendee sign the back of the tray.
• All like puzzle pieces packaged together, trays are packaged bulk
• Tray puzzle measures 7” x 6” and consists of 6 removable pieces
• Center puzzle piece is part of tray.
• Puzzle includes four color process printing on front
• Additional price shown to add black imprint on back of tray.

PZ-600 250 500 1,000 2,500 5,000
4 Color Process on Front 4.05 3.21 2.51 2.04 1.80
Add for Black Copy on Back 1.05 .72 .51 .48 .43
5C

Pkg: 500 sets per 26# carton 27” x 14” x 10”
500 trays per 56# carton 27” x 14” x 10”

PZ-600 7” x 6”

TIC TAC TRAFFIC BUILDER
• Mail out or hand out the Tri Fold Postcard to the
target audience. Invite them to your booth or
place of business. The tear off game card shows 4
prizes - one will be their winner. Slide it into the
display board to see what they have won.
• You tell us what the 4 prizes are and how many of
each you want.
• The back can be filled out for a second chance
drawing and to gather valuable information.
• Pricing is based on four different combinations of
Tic Tac Toe Winners.
• The imprint color of the prizes must be one of
your colors already printing. Card is 3 1/2” x 5”.
• Price includes 14” x 19” display board with easel back
with 1 color through 4 color process.

OARD
PLAY B
14” X 19” DIS ACk
ASEL B
WITH E

PZ-704 500 1,000 2,500 5,000 10,000
1 Color 2 Sides 2.10 1.30 .83 .68 .57
Extra Color Per Side .38 .22 .16 .12 .10
PZ-704
5
4 Color Process 2 Sides 1.33 .93
5C 3 1/2” x 5”

MAILING INFORMATION
Let our professional team handle your mailing for you. We have state of the art bulk mail software that al-
lows us to give you all possible mailing options and the best pricing.
We pride ourselves in customizing to YOUR needs. Whether it is domestic or international,
we have you covered. We have an excellent working relationship with the US Postal Service
and are committed to stay on top of all their regulations and changes.

Send the mailing information to us and we can apply labels, presort and deliver to the post
office.

• Call factory for quote to handle your mailing.
• International mailings may require special packaging and handling. Call factory with specific countries
involved and quantities.
• Supply us with your address list in an Excel format. Contact factory for specific formatting instructions.
• Standard address label size we use is 3 1/2” x 1”.
• If The Chest is handling your mailing, the correct indicia must be incorporated into artwork.
We can drop it into your art or it can be downloaded at www.chestinc.com for you
to incorporate.

• Postage must be prepaid prior to delivering mailing to post office.

TRADE SHOW LOTTO TRAFFIC BUILDER
POP-203 LOTTO
• Custom printed card with an invitation to your booth and room to tell your story.
• Card measures 4 1/4” x 5 1/2” when closed. When opened, punch-out lottery
card pops up. Each card is printed with a 5-digit number. There can be up to
five different lotto winning numbers. This card can carry your booth number and
company name with area for recipient’s name and pertinent information. A
14” x 19” easel back display board will display the five numbers along with the
corresponding prizes and will be placed in the booth for all attendees to see.
This display board is included in the price of the cards.
• Every card is a winner. You can have up to five different prizes or group numbers
together for the same prizes. Winning prizes must be in 20% increments.
• Collect the lotto cards for a grand prize drawing and as a record of who visited
your booth.

Everybody Wins at_______________________!

POP-203 500 1,000 2,500 5,000 10,000
1 Color Silkscreened 2.32 1.82 1.46 1.32 1.12
Extra Color .46 .28 .16 .13 .18
4-Color Process Printing 2.40 1.70 1.36 1.14
6 5C
5C

TRADE SHOW SURVIVAL KIT
BX-451Sk SURvIvAL kIT BOX
Survival Kit comes with the inserts listed. Whether it’s a
Survival Kit for a Trade Show Tax Time, Back to School, Computer Update
or a Building Project, the poem and inserts are a great fit.
Survival Kit
• Snickers to remind you to take time to laugh
• Smarties to help you on days that you don’t feel so smart
• A candle to remind you that you can brighten someone else’s day
• A Starburst to give you a burst of energy on those days when you
don’t have any
• A Tootsie Roll to remind you not to bite off more than you can chew
• A box to help you keep it all together and, most importantly
• A hug to remind you that you are appreciated
(customer’s copy prints here)
41
/2”
x4
Inserts are included in package: 2 Mini Snickers, birthday candle, 2 Starbursts, 1/4
”x
2 Mini Tootsie Rolls, 2 Hershey’s Hugs, 2 packs of Smarties, inserted in box. 1”

BX-451 SK SURVIVAL KIT 100 250 500 1,000 2,500 5,000
1 Color Full Coverage 6.86 4.36 3.63 3.25 3.04 2.94
Extra Color on Box 1.65 .71 .41 .24 .14 .12
6C

Pkg: 260 per 21# OS carton 18 1/2” x 18 1/2” x 8”

REGISTER FOR ATTENDANCE & PRIZE DRAWINGS
BX-624 BALLOT OR SUGGESTION BOX
• Removable header card measures 10 1/2” x 8”.
Total height with header card is 14 3/4”.
• Standard imprint is on header card only, no bleeds.
Pkg: 50 per 28# OS carton 16 1/2” x 16 1/2” x 22”

BX-624 100 250 500 1,000 2,500 5,000
No Imprint 3.24 2.91 2.68 2.48 2.44 2.36
One Color on Header Card 4.73 3.32 2.99 2.77 2.62 2.55
Extra Color 1.38 .70 .52 .42 .34 .33
6C

BX-624
10” x 6” x 7”

7

TRADE SHOW HANDOUTS
LET US PACk YOUR PRODUCT SAMPLES ON CARDS
FOR EASY HANDOUTS THAT TELL A STORY
PZ-527 BUBBLEGRAM
Single Card With Center Tray
• Accommodates product that will fit into clear tray that
measures 1 3⁄4” x 3” x 3/8”
• Price includes inserting one submitted item into tray
• Suitable for mailing or handout – must be sent bulk mail

PZ-527 500 1,000 2,500 5,000 10,000
1 Color Front & Back 1.46 1.22 1.05 .97 .93
Extra Color Per Side .38 .22 .16 .12 .10
4-Color Process on 2 Sides 1.36 1.04
5C

7
PZ-52

6” x 3 1/2”

LET THE CHEST HANDLE YOUR MAILING. CALL FACTORY FOR QUOTE.
Die pattern for art layout is available on www.chestinc.com

MARK THE DATE W/CUSTOM CALENDARS
KC-401 MONITOR CALENDAR

Computer Calendar Is Economical Advertising That Lasts All Year Long
• Most durable computer calendars anywhere; made of 23 gauge white poly.
• Calendar has two temporary adhesive strips on back
(does not leave residue when removed).
• Items are scored to fold to fit in #10 envelope.
• Calendars are screened in one or two colors .
• Calendars are made per order; you select what month your calendars will start.
• Highlight holidays, trade show dates or special dates at no extra charge; specify which dates are wanted.

Layout copy horizontal KC-401 500 1,000 2,500 5,000 10,000 25,000
Size: 1 1/2” x 11 1/4” 1 Color .82 .58 .40 .38 .32 .24
Imprint area: 1 1/2” x 1 3/4” 2 Colors 1.09 .82 .60 .51 .41 .36
8
Pkg: 304 per 5# carton 12” x 9” x 3”
6C

4 THE
o CHECKLIST
You Know Your Objectives, Now Take Care of the
Details Required to Achieve the Results You Want
o The Decision to Exhibit
o Set the Budget
o Sign Contract & Make Booth Selection (Size & Location)
o Contract for Scanners, Carpet, Electric, etc.
o Develop Theme
o Set Time Line
o Arrange Travel & Lodging for Staff
o Determine Display/Signage
o Determine Collateral Material
o Send Out Traffic Builders to Pre-Registration List
o Ship Booth & Collateral Materials
o Schedule Set-Up Time & Personnel
o Schedule Booth Sales Personnel
o Schedule Time & Personnel for Break Down
o Execute Follow Up to Show Activity
o Evaluate the Success of The Show

THEmES
A theme is the foundation of a trade show booth. The theme line should be
memorable and communicate a key message. Pre-show communications, booth
activity and giveaways should include the theme line. Implementing a clever
theme will create top of mind awareness with your customers at a trade show.

Examples:
• Don’t Gamble on...
• Is Hawaii in Your Future
• The Winning Combination
• We’re a Good Fit @
• It’s Kick-Off Time
• The Race is on

TRAFFIC BUILDERS
There is nothing worse than throwing a party and nobody
comes. It’s the same at trade shows. Potential customers walk
by some booths with hardly a look, while others are packed.
We can help implement a pre-show mailing or
an on site hand out that will have your booth
jumping. You’ve invested in attending the
show now finish it off with an interactive
mailer that invites attendees to your
booth to pick up their prize.
It’s interactive, it gets prospects
walking by engaged with your
booth personnel. When attend-
ees look down the aisle & see your
booth packed with customers, it at-
tracts them as well.
The envy on your competitors faces will
tell the story.

STAnDARD PRomoTIonS InCLUDE:
(With All Custom Graphics)

• The Missing Puzzle Piece
• Black Jack
• The Winning Key
• The Winning Combination
• The Secret Window
• Tic Tac Tradeshow
• The Wheel of Prizes
• The Lotto Card
A Tradeshow Booth Filled With Happy Interactive
People is the Footprint of Success!

The Trade Show File 4 09

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