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10/1/08




                                                                                      So what is library 2.0?
              Can’t Get There
                From Here!
     Achieving Organization 2.0!
                            Meredith Farkas
                           Norwich University




       Web 1.0: Democratized                                                          Web 2.0: Democratized
       Access to Information
                                                             Participation




     Revolutionary or evolutionary?



                                                                                      What is different now?


http://www.davidleeking.com/2007/08/24/library-20-ripples-another-go-at-the-graph/




                                                                                                                       1
10/1/08




       Library 2.0 is a !
                                                                    We really need 
        state of mind
                                             to do these Web 
                                                                   2.0 things all the 
• Working to meet changing user needs
                            other libraries are 
• Trusting our users (radical trust)
                                    doing

• Getting rid of the culture of perfect
• Aware of emerging technologies and
  opportunities
• Looking outside of the library world for
  applications, opportunities, inspiration




                   I think our library really needs a blog
                    to be relevant to our patrons. Don’t     This will be the best
                        worry, I’ll handle everything.
       library blog ever!




                                                                                                2
10/1/08




So what’s the
  problem?




                      3
10/1/08




   Why does it fail?
• Use of social software is not seen as furthering
  the library’s mission
• Social software is treated as someone’s !
  “pet project.”
                                                               Building !
• Social software is not planned for strategically         Organization 2.0
  like other technologies
• Once the newness wears off, people are less
  motivated to contribute
• Staff are not given time to work on social
  software




     Know your users
                                Develop a Learning Culture




  Question Everything
                                 Integrate 2.0 philosophy and tech
                                                              into library planning




                                                                                                 4
10/1/08




                           Use technology to
                            solve problems




Improve communication
    with our users




                        Highlight our Collections




                                                           5
10/1/08




Make our services more visible




                                        6
10/1/08




                                  Improve internal
                                 knowledge sharing




                                 Develop a Risk-
                                 Tolerant Culture




Beware the Culture of Perfect
       Be Agile




                                                            7
10/1/08




Good Ideas can Come from     Give Staff Time for
  Anyone and Anywhere
       Creative Endeavors




    Nurture Talent
        Encourage Network-Building




                             Create Partnerships




                                                               8
10/1/08




                               Be transparent with staff




Be transparent with
      patrons




Involve Staff from All          Understand Staff Needs
  Levels in Planning
              and Limitations




I can haz your cooperation?




                                                                  9
10/1/08




Plan for the Continued use        Assess, Assess, Assess!
 and Maintenance of Tech




Time Must be Devoted to all
                                    Will you need to create
           This
                                    new jobs or just shuffle?




                                            Thanks!!
Is your organization (as it is
 currently structured) able
  to make all this happen?
              mgfarkas@gmail.com
                                          AIM: librarianmer
                                       Links and presentation at
                                 http://meredithfarkas.wetpaint.com 




                                                                            10
10/1/08




                Photo Credits
•    Library 2.0 Meme Map http://flickr.com/photos/gbierens/178568449/ by Gerard Bierens

•    Digitage Web 2.0 http://flickr.com/photos/oceanflynn/315385916/ by ocean.flynn

•    Long Range Plan Discussion http://flickr.com/photos/maubrowncow/2763362494/ by Nebraska
     Library Commission

•    TBLC Annual Meeting http://flickr.com/photos/sylvar/287940515/ by Sylvar

•    Amazing PowerPoint Presentation http://flickr.com/photos/maubrowncow/2763362494/ by
     maubrowncow

•    Dewey or don't we? http://flickr.com/photos/scampion/1500054745/ By scampion

•    RISK #2 http://flickr.com/photos/tollaksen/967960/ by Bjornar

•    Perfection http://flickr.com/photos/unloveable/2401166750/ by unloveable

•    IMG_2016.JPG http://flickr.com/photos/stevenjude/848723658/ by stevenjude

•    Wait: I’ll fix it. http://flickr.com/photos/stshores24/488419188/ by sshores24

•    Farm Cat Group http://flickr.com/photos/weesmalldoll/432578986/ by weesmalldoll

•    The Spongebob Square, Er, Roundpants Juggle http://flickr.com/photos/cayusa/2574029855/ by
     Cayusa

•    Rapid Shuffle http://flickr.com/photos/latitudes/66424863/ by Johnny Blood

•    sunny day http://flickr.com/photos/iamthebestartist/2226165685/ by jessamyn




                                                                                                     11

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NELINET Keynote Handout 6pp

  • 1. 10/1/08 So what is library 2.0? Can’t Get There From Here! Achieving Organization 2.0! Meredith Farkas Norwich University Web 1.0: Democratized Web 2.0: Democratized Access to Information Participation Revolutionary or evolutionary? What is different now? http://www.davidleeking.com/2007/08/24/library-20-ripples-another-go-at-the-graph/ 1
  • 2. 10/1/08 Library 2.0 is a ! We really need state of mind to do these Web 2.0 things all the • Working to meet changing user needs other libraries are • Trusting our users (radical trust) doing • Getting rid of the culture of perfect • Aware of emerging technologies and opportunities • Looking outside of the library world for applications, opportunities, inspiration I think our library really needs a blog to be relevant to our patrons. Don’t This will be the best worry, I’ll handle everything. library blog ever! 2
  • 4. 10/1/08 Why does it fail? • Use of social software is not seen as furthering the library’s mission • Social software is treated as someone’s ! “pet project.” Building ! • Social software is not planned for strategically Organization 2.0 like other technologies • Once the newness wears off, people are less motivated to contribute • Staff are not given time to work on social software Know your users Develop a Learning Culture Question Everything Integrate 2.0 philosophy and tech into library planning 4
  • 5. 10/1/08 Use technology to solve problems Improve communication with our users Highlight our Collections 5
  • 6. 10/1/08 Make our services more visible 6
  • 7. 10/1/08 Improve internal knowledge sharing Develop a Risk- Tolerant Culture Beware the Culture of Perfect Be Agile 7
  • 8. 10/1/08 Good Ideas can Come from Give Staff Time for Anyone and Anywhere Creative Endeavors Nurture Talent Encourage Network-Building Create Partnerships 8
  • 9. 10/1/08 Be transparent with staff Be transparent with patrons Involve Staff from All Understand Staff Needs Levels in Planning and Limitations I can haz your cooperation? 9
  • 10. 10/1/08 Plan for the Continued use Assess, Assess, Assess! and Maintenance of Tech Time Must be Devoted to all Will you need to create This new jobs or just shuffle? Thanks!! Is your organization (as it is currently structured) able to make all this happen? mgfarkas@gmail.com AIM: librarianmer Links and presentation at http://meredithfarkas.wetpaint.com 10
  • 11. 10/1/08 Photo Credits •  Library 2.0 Meme Map http://flickr.com/photos/gbierens/178568449/ by Gerard Bierens •  Digitage Web 2.0 http://flickr.com/photos/oceanflynn/315385916/ by ocean.flynn •  Long Range Plan Discussion http://flickr.com/photos/maubrowncow/2763362494/ by Nebraska Library Commission •  TBLC Annual Meeting http://flickr.com/photos/sylvar/287940515/ by Sylvar •  Amazing PowerPoint Presentation http://flickr.com/photos/maubrowncow/2763362494/ by maubrowncow •  Dewey or don't we? http://flickr.com/photos/scampion/1500054745/ By scampion •  RISK #2 http://flickr.com/photos/tollaksen/967960/ by Bjornar •  Perfection http://flickr.com/photos/unloveable/2401166750/ by unloveable •  IMG_2016.JPG http://flickr.com/photos/stevenjude/848723658/ by stevenjude •  Wait: I’ll fix it. http://flickr.com/photos/stshores24/488419188/ by sshores24 •  Farm Cat Group http://flickr.com/photos/weesmalldoll/432578986/ by weesmalldoll •  The Spongebob Square, Er, Roundpants Juggle http://flickr.com/photos/cayusa/2574029855/ by Cayusa •  Rapid Shuffle http://flickr.com/photos/latitudes/66424863/ by Johnny Blood •  sunny day http://flickr.com/photos/iamthebestartist/2226165685/ by jessamyn 11