at Qualitative360 North America 2014
1-3 April 2014, Toronto, Canada
This event is proudly organised by Merlien Live
Check out our upcoming events by visiting http://qual360.com/
4. PLACED: THE LEADER IN LOCATION
The leader in location-driven research,
insights, and mobile ad intelligence.
Largest Opt-In
Location Panel
Locations
Measured
Daily
Locations
Customer
Validations
150K 25B 150M 6M
5. Panelists join by downloading mobile app to their smartphone
Background location measurement
Data validation and attitudinal research via surveys
WHAT IS A LOCATION PANEL?
6. Little to No Interaction
Required:
Earn Points
Redeem for Rewards
Respond to Optional Surveys for
Bonus Points
USER EXPERIENCE
13. SHOPPER INTERCEPT SURVEYS
Access to thousands of responses in less than a week
Coffee Chain: Surveyed visitors during launch of new breakfast
sandwich to get feedback on new offering
Auto Dealership: Gained insight into visit drivers and cross-
shopping behaviors
QSR: Learned why customers chose to eat at nearby competitor
restaurants
14. CONNECT MOBILE TO IN-STORE ACTIVITY
Amazon Showrooming: Retailer Risk Index
Q: Have you purchased an item on Amazon.com after looking at the
same item in a physical retail store? January 2013