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Seeding Millennials Future Financial Product Purchase - Dstillery
- 6. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential3
3
MILLENNIALS
1980 2000
- 7. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential4
4
MILLENNIALS
1980 2000
Challenge: initiate engagement with an
audience that tends to exhibit low
awareness and / or interest in purchasing
health and insurance products at this time.
- 8. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential5
6AM 7AM
8AM
9AM
11AM
12PM
2PM
7PM
8PM
12AM
4PM
The Complete Customer Journey is Physical AND Digital
- 10. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential7
1st Party
CRM
Location
Lifestyle
Device
Apps
Context
Intelligent Delivery
Display
Mobile
Video
TV
Native
Digital
OOH
Custom AudienceRaw Data
- 11. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential8
Life Insurance Now
Dstillery Dscover Data @2014
- 12. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential9
The Millennial Footprint
- 13. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential10
Cross-Platform Campaign
Tablet
Display
Native
- 14. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential11
11
Desktop Behavior
Seeds a New Prospect
Audience Segment
Third-Party Adds
a Household with
Children Segment
Cross-Site Behavior
and Known Demographics
Seed a New Demographic
Landscape Segment
Mobile Behavior
at Universities Seeds
a “Mobile Infusion” Segment
C A P T U R E
M AT C H
C O N N E C
T
- 15. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential12
Audience Impressions and Site Visit Rate
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2000000
0.000%
0.020%
0.040%
0.060%
0.080%
0.100%
0.120%
ImpressionVolume
SiteVisitRate
MassMutual Segment Scale and Performance
Jan 24 - Feb 22, 2014
Impressions Site Visit Index
Tablet
Display
Native
- 16. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential13
Audience Behaviors
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2000000
0.000%
0.020%
0.040%
0.060%
0.080%
0.100%
0.120%
ImpressionVolume
SiteVisitRate
MassMutual Segment Scale and Performance
Jan 24 - Feb 22, 2014
Impressions Site Visit Index
- 17. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential14
Audience Cross-Device Time of Day
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2000000
0.000%
0.020%
0.040%
0.060%
0.080%
0.100%
0.120%
ImpressionVolume
SiteVisitRate
MassMutual Segment Scale and Performance
Jan 24 - Feb 22, 2014
Impressions Site Visit Index