Online and telephone survey & market analysis: efficiency and speed
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Online and telephone survey & market analysis: efficiency and speed
- 1. Merqurio Online and Telephone survey & market analysis: efficiency and speed
- 2. Merqurio has a great experience in recruiting, contacting and communicating via phone and web throughout the Italian pharmaceutical market. This is possible thanks to the experience in multichannel, acquired and developed over many years and allowing to hit every target in quick time by using and integrating different communication channels. Merqurio owns the network DottNet.it, the first social network (150,000 participants: physicians, pharmacist, KOLs, managers, pharmaceutical industry) where you can segment users by area or other criteria, such as sex, age, etc. Merqurio surveys reach the target immediately, so as to build a complete market profile and enhance the relationship with customers. Merqurio carries out surveys in Italy and all over Europe thanks to partnerships with other European research centers in Germany, Spain, United Kingdom, Denmark, etc. It is possible to create a single survey for different European countries and launch it at the same time. Merqurio: company strengths
- 6. Descriptive research Descriptive research illustrates data, features and population’s behavior. Data and information are analyzed quantitatively by focusing questions on a sample population which may well represent an entire reference population (market or segment). Customers are usually interviewed by using questionnaires. In order to identify the target precisely, Merqurio owns a database of healthcare professionals with high profiling scores and is able to coordinate telephone and online investigations. Descriptive research
- 9. DEM (Direct E-Mail) DEM reaches the target immediately, allowing to receive the notification and request for participation. The mail is sent directly to every physician’s electronic mailbox. In one click, physicians can enter and take part in every survey displayed on DottNet. DottNet: DEM invitation
- 10. Dem in Panorama Medico
- 14. “ Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company " Philip Kotler, 1994 Merqurio - Contacts: National calls: toll-free number 800.014.863 International calls: 0039-081-5524300 Fax: 0039-081-4201136 E-mail: [email_address]