MERC - Amazing Talent. Discovered. Managed. We have a persistent approach to building revenue for Headhunters and Corporate clients. We are a UK based International Executive Search company, specializing in: - Professional Services, IT/Technology, Pharmaceutical, Healthcare & Life Sciences, Retail, Luxury Goods and other sectors - CEO to middle management - Europe, UK, USA, Asia, Australia, Africa Merryfield Research offers: Executive Research, Talent Pools, Mapping Projects, Corporate/Market Intelligence, Outsourcing +44(0)7896023038 +44(0)1256364870 jana@merryfieldresearch.com www.merryfieldresearch.com

1. Merryfield Executive Research
25 Merryfield
Basingstoke
Hampshire
RG24 8XW
Telephone: +44 (0) 1256 364 870
Mobile: +44 (0) 7896 023 038
Email: jana@merryfieldresearch.com
Web: www.merryfieldresearch.comMERC

2. MERC

3. Culture:
The behaviors and beliefs characteristic of
a particular social, ethnic, or age group
Cross-cultural:
Comparing or dealing with two or more
different cultures
MERC

4. Canadian ItalianFrenchAmerican

5. Social
heritage &
Traditions
Human
Environment
Rules of
Social Life
Way of life
Behavior
Information
Communication
Food &
Eating Habits
Dress Code
Relationships
Work &
Leisure
Habits
Values
Norms
Sense of Self
Religion
Differences &
Similarities
Material Life
Perceptions
Mental Process
& Learning
Ways of Thinking
&
Doing Things
Time
Language
Cognitive
Knowledge
Beliefs &
Attitudes
Symbols &
Meanings
MERC

6. Iceberg
What you
see
What you
don’t see
MERC

7.  On first name basis
 Pronouncing names correctly
 Use of –ova at the end of the name
 Middle name
 Salary given per year
 Employed or contracted
 Dress code
 Gestures
 Using people’s academic titles
 Pensions
 Healthcare
MERC
USA, UK = OK
Japan = Money
Russia = Zero
Brazil = Insult

8.  Modesty
 Socio-demographic structure
 Travel time to work
 Relocation
 Information on CVs
 Information accessibility
 Telephone numbers
 Helpfulness
 Recommendations
 Education
 Educational exams
MERC

9.  Shaking hands
 Opening doors
 Money or religion conversations or requested
information
 No-no words
 Feet on table
 Kissing hello or good bye
 Signs
 Food
 Talking during eating
 Counting
MERC

10.  Do not let anything shock you
 Be tolerant of other people and their habits, they
may make complete sense
 Do your research
 Ask people if you don’t know or don’t
understand something
 Observe
 Always make effort and learn a few words
MERC
Intelligence = Adaptability

11. Merryfield Executive Research
25 Merryfield
Basingstoke
Hampshire
RG24 8XW
Telephone: +44 (0) 1256 364 870
Mobile: +44 (0) 7896 023 038
Email: jana@merryfieldresearch.com
Web: www.merryfieldresearch.com
MERCi