Product Session by Matt Wolodarsky, Yammer and SharePoint Product Marketing Manager; @mwolodarsky

1. Matt Wolodarsky, Yammer and SharePoint Product
Marketing Manager;
@mwolodarsky

5. • This isn’t about organizations opening a Twitter
account, getting executives to blog or setting
up a newsfeed
• This is about forging a strategic corporate
competence around social
• It’s about transforming into a social
organization, “applying mass collaboration to
address significant business challenges and
opportunities”

8. Build Deeper Relationships with Customers, Partners and Influencers
Objective
Tactics
Continue the dialogue with customer
attendees outside of our in person
events to foster further interest,
evaluation and consideration of
Yammer
Use Yammer to build a
national community of
customer decision
makers, experts,
influencers and
partners and Microsoft
sellers
Key Learnings
•
•
Find the sweet spot between your
marketing goals and the customers’
needs for connecting
Engage community members thru
on-site engagement, interactive
media wall, prizes, exclusive content
offers, recognize & reward
contributions

9. Shopping center group stays on trend with Yammer
Objective
Tactics
Results
Manage all aspects of shopping center
development—from design and
construction to leasing and
management.
Use Yammer to
leverage the
knowledge of
managers, employees,
and partners.
•
•
•
Quick response to retail trends
via targeted communications
Improved operations due to
crowd-sourced insight
Problems resolved in days
rather than weeks
“Retail is a very dynamic environment. Keeping up with changes and staying on trend is
essential, and Yammer helps us do that. It allows people to share best practices, even across
functions and geographies.”
–Andy Hedges, Director of Shopping Center Management, Westfield Australia

10. Xerox accelerates innovation with Yammer
Objectives
•
•
Connect employees with the people
and information they need in order
to excel
Merge two company cultures
following an acquisition
Tactics
Results
Deployed Yammer as a
go-to place for
employees to connect
globally and innovate
together.
•
•
•
Accelerated innovation
Streamlined information flow
Merged communications
across two companies
“There’s no question Yammer has helped us reduce the time it takes to go from a new idea or
call to action to execution. It accelerates innovation.”
- Gregory North, Vice President of Corporate Lean Six Sigma and Business Transformation, Xerox

11. www.yammer.com