A product session by imason. Topics discussed include: Rise of the Social Customer and The Connected Enterprise.

1. The Connected Enterprise
Mesh Marketing 13 Presentation

2. Agenda
 Introduction
 Rise of the Social Customer
 The Connected Enterprise
 Microsoft Demo
 Working Social: A Marketer’s Perspective
 Yammer Accelerator

3. Introduction

4. Who We Are
Trusted Advisors
 We identify and drive business value in your investment
 We focus on building long term relationships
 Our User Experience team is the champion for your end-users, while
our Technical Team is one of the best in the industry
Our Expertise
 Strategy team to help guide knowledge management investments
 User Experience practice leads with user-centric design
 One of the highest concentration of SharePoint expertise in the country
 Full service offering including Business Analysts, Project Management,
Graphic Design, Architecture, Implementation, QA, and Support

5. Our Offerings
The Right Information, at the Right Time
Strategy
Portals
•
Roadmaps
•
Public Sites
•
Governance
•
Extranets
•
Digital &
Social
Strategy
•
Intranets
•
Social
•
Collaboration
Process
Automation
Search
Analytics
Search Driven
Applications
•
Forms
•
Insight
Workflow
•
Analysis
•
Rich
Experience
•
•
•
Action
•
Expert Finder
Reporting &
Monitoring
•
Mobile
Cloud
Active Directory

6. “A tool that is loved
is a tool that is
used”

8. Alliance Pipeline

9. Alliance Pipeline

11. Rise of the Social Customer

12. Traditional business
Hierarchical, functional, top-down management

13. Modern Business
Decentralized, hyper-connected, group centric

18. Modern Communication Technologies

19. History of Social Media
World Wide Web distributed
post and discussion system
instant messaging program and
online chat service
peer-to-peer file sharing
Internet service for mp3s

20. History of Social Media
online social networking service
for friends and groups
mobile text messing and
microblogging network
upload and playback service
for user-generated video files

21. History of Social Media
pin-board style content sharing
and social interest website
mobile app for multi-media
messaging and group chat
personalized music database
and social networking site

22. World of mouth

23. The Connected Enterprise
Transform your business from the inside out with social

24. transforming

25. The Connected Enterprise
What are the business opportunities with social technologies?

26. Shifting Gears
Rise of the powerful consumer is driving business transformation
Always on—
Consumers use
an average of
devices every day
4
Outside your business
empowered customers have
more information and want
to connect in new ways
20%
of online
consumers expect a
response within one hour
via social media
>235terabytes
Companies with >1000 employees
average more data than the US
Library of Congress
Employees need to extend
and connect networks
across the firewall to
partners and customers
Business & Consumer
> 1.5B
people around the globe have
a social networking account
72%
of
companies are
deploying at least one
social software tool
Inside your business
employees want to harness
information, connect,
engage, and work together
in new ways
Millennials will make
75%
up
of the American
workforce by 2025

27. What Keeps You Up at Night?
Issues of Greatest Concern for Marketers
Reaching Their Customers
Understanding whether campaigns are working
Providing Campaing Effectiveness
Demonstrating Return on Investment
70
Source: ADOBE | DIGITAL DISTRESS: What Keeps Marketers Up at Night?
72
74
76
78
80
82
84

28. Opportunity for Improvement
Source: ADOBE | DIGITAL DISTRESS: What Keeps Marketers Up at Night?

29. Enterprise Social and Your Business
Transform your business from the inside out
Active Directory

31. Yammer
Campaign
Ideation
(internal)
31

32. CRM
Campaign
Planning
32

33. CRM
Campaign
Management
33

34. Yammer
Campaign
Collaboration
(external)
34

35. Yammer
Campaign
Collaboration
(external)
35

36. NetBreeze
Campaign Results
Sentiment Analysis
36

37. NetBreeze
Campaign Results
Sentiment Analysis
37

38. NetBreeze
Campaign Results
Sentiment Analysis
38

39. Working Social
A Marketer’s Perspective

40. Yammer Accelerator
Are you ready to take advantage of the social business shift?

41. Socially Business Maturity
Characteristics of a socially connected enterprise
Use social
business in
daily decision
making
Integrate
social business
into many
functions such
as strategy
and operation
Assign an
individual(s)
with direct
responsibility
for social
business
Use a variety
of social
technologies
and business
tools such as
social media
and social
software
Obtain senior
management
sponsorship
and develop
overall social
business
strategy

42. How does Yammer fits in?
Yammer is the social layer through which employees connect, collaborate and coordinate
Yammer makes work:
›
Real-time
›
Social
›
Mobile
›
Collaborative
›
Contextual

43. More Open
Social can break down silos and get people talking - not just having superficial chat but having
conversations that will be crucial to helping business achieve their goals

44. More Connected
Social is about putting people at the center of your business, making sure that employees can connect
with the people and information they need, when they need it most
the Yammer
community
makes Air
Canada “feel
like a family
again.”

45. More Responsive
Marketing, sales, and delivery teams collaborate internally, using social tools so that they can respond
quickly to customer insights and create a better customer experience.
Providing the
best customer
experience in
the insurance
industry

46. imason - Yammer Accelerator
A partner led
engagement
designed to kick-start
your investment in
social and ensure
your staff realizes the
benefits of
knowledge sharing
and collaboration
 imason, a Microsoft & Yammer Partner, has developed expertise
through successful deployment of enterprise social to over 100,000
employees across a broad range of Canadian companies, including
TELUS and ING Direct.
 Building on our User Experience practice and established approach
to Change Management, we work closely with your team to create
and then execute a plan to accelerate delivery and successfully
launch your social network.
 imason's delivery method includes the following four streams:
1. Business Alignment
2. People Engagement
3. Technology Enablement
4. Enterprise Social Launch

47. Business Value
Partner Funded POC Offer
Align
Enable
Launch
• Business Value Planning
• Goal: Identify and qualify
the unique areas of business
value that are highest
priority for the customer.
• Includes executive-level
Strategy & Vision workshop
and the setup of a Yammer
pilot of key customer
stakeholder.
• Yammer Activate Offer
• Goal: Understand how
Yammer can integrate with
your existing technology
infrastructure.
• Includes Partner support
and guidance on how to
activate and enable your
Yammer network.
• Yammer Launch Package
• Goal: Drive network
adoption and engagement
with a launch-day event.
• Includes everything needed
to present a successful onsite launch event along with
support from a Yammer
expert to plan, promote
and present the event.
2.5 Days - $2,500
2.5 Days - $2,500
1 Day - $1,000

49. Duncan Smith
Director, Cloud
duncan.smith@imason.com
office: 416.619.1129
mobile: 416.575.2577