MarketView Marketing Database Platform | Data Services, Inc.

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A true global data management partner
www.dataservicesinc.com
Global Database
Management &
Analytics Platform

2 www.dataservicesinc.com
Introduction
MarketView is designed to meet the specific needs of today’s Database
Marketer. With advanced, yet user-friendly, tools for data segmentation,
customer/buyer/data analysis, campaign management, email marketing and
much more, MarketView provides the complete range of functionality required
for all your data-driven marketing initiatives.

MarketView provides in-depth analytics
on standard and custom datasets
Marketers in today’s economy are constantly
challenged to deliver more–more finely
targeted campaigns, more profitable
campaigns–and turn them around more
quickly. Yet, many marketers are frustrated by
their inability to quickly access customer data
for analysis and business intelligence.

Your Data, Your Terms
 Older systems and multiple data silos make it impossible for marketers to
easily and economically ask and answer complex and challenging questions
about their data.
 The best marketers know that the first question is rarely the final question –
marketing data queries typically go through multiple iterations before the
final parameters are set and having to rely on an IT department already
overloaded with projects means queries can take weeks to be answered.

MarketView Leverages Data
DSI’s MarketView can help you leverage that
mountain of data by supplying you with a
holistic, 360-degree view of your customer
and/or prospect base.
The MarketView platform provides online
access to user-friendly analysis tools that allow
you to make the most of behavioral,
transactional, and other data attached to your
customers and prospects–these insights are
critical to effective database segmentation and
campaign creation.

An intuitive platform lets the non-technical marketing user perform “Train of
Thought” queries and analytics in real time, avoiding the often-problematic
back-and-forth between Marketing, IT, and power users.
MarketView Analytics

360-Degree Customer View
 Combine multiple data sources into one single, easily navigable data
center – customer data, prospect data, credit information, transaction
data and more…
 Append lifestyle and demographic data for greater insights into your
customer and prospect base
 Slice and dice your data to understand cause and effect and identify
natural clusters
 Create data segments on-the-fly
 Utilize the dashboard for daily business intelligence
 Develop predictive models for better targeting and lower costs

Combine & Standardize
Multiple Data Silos
Input Files:
Compiled List
Transactional
Database
Prospect Database
Spreadsheets for
Various One-Off
Projects
Data Standardization & Hygiene
Flag & Remove Duplicates Based on Priority; Merge Data
Core Database
Appended /
Modeled Data
Campaign Analysis & Creation
Email Deployments Data Export for Postal,
Phone & Other Campaigns
Reporting

Reporting
Reporting is the backbone of high-level
analytics and MarketView Analytics allows you
to intuitively create datasets (data segments)
on the fly and run analytics on each dataset.
Datasets along with their associated analytic
reports may be saved and then rerun as
needed for long-term analysis.
Data Services, Inc. understands that every
business is unique and therefore may need
very specific custom reports based on their
own unique data requirements.

Advanced Segmentation
MarketView allows even the most non-technical
marketer to create and execute “train-of-
thought” queries, create on-the-fly data sets
involving the most advanced segmentation
criteria and run custom analytical reports by
campaign and/or segment.

MarketView Selection Tree Screenshot

Data Analytics
MarketView provides advanced, customized reporting that can be used to
effectively analyze customer behavior and inform marketing initiatives.
Some of the reports include:
 Cross Analysis (buyers of X also bought Y)
 Channel Buying History
 Value by Source / Key

MarketView Dashboard Screenshot

Customer/Product Analysis
Effectively analyze customer response and buying behavior in order to reveal
insights with regard to channel affinity, cross-product connectivity and more.
Insights that can be immediately leveraged to inform segmentation and
subsequent campaign creative.

Cross-Product Analysis
Report Screenshot

MarketView Manager
Once you’ve identified your target audience in MarketView Analytics,
import the associated dataset file into MarketView Manager and start
building your campaign:
 Create highly segmented campaigns across your entire database,
incorporating even deeply granular historical data
 Take advantage of changing market conditions with MarketView’s rapid,
nimble response
 Increase response rates and profitability through pinpoint targeting
 Increase customer retention by responding immediately to customer needs
 Process queries and outputs within seconds for multi channel distribution

MarketView Campaign Manager
Allows you to create and track campaigns to long term value analysis a year or
more after campaign deployment.
You can analyze campaign results by:
 List source
 Revenues received
 Additional sales to campaign members • Conversion/renewal statistics
 Compare near and long term value of campaign members

Campaign creation and management
is simple, functional and user-friendly
 Add additional segments to an existing campaign over time
 Assign waterfall key codes by designating beginning character
 Easily split campaigns into multiple test panels
 Include and/or exclude prior campaigns in any new segment
Stay one step ahead and improve your business’s effectiveness, efficiency and
profitability with MarketView. Control your data, create campaign segmentation
and get answers to critical business questions from your desktop.

Campaign Management
Easily create campaigns based on even the
most complex segmentation sets and
business/RFM analytics. Quickly create and
process queries and campaign outputs for
immediate response to changing market
conditions with MarketView‘s Campaign
Management module.

DSI-Email Platform Integration
MarketView is seamlessly integrated for one-
click transmission of segments created in
MarketView into the DSIemail Platform.
Marketers receive all the tools they need to
effectively create, transmit, track and
benchmark their campaigns in one easy-to-use
online platform.

Customized 360º Lead Scoring
Score leads based on any event-based element on your file…
Many lead scoring modules focus only on transactional email elements such
as opens or clicks, but MarketView takes it a big step forward allowing users to
create a custom lead score for any element on their database.
With MV 360º Lead Scoring newsletter signups, webinar/event attendance,
and more can all figure into the numerical scoring of your contacts.

Data Quality & File Preparation
Even the most state-of-the-art database
platform will be useless if your data is not
validated and optimized. Data Services has
45+ years experience in validating & enhancing
US & Int’l B2B & B2C databases involving
postal, email & phone data from 240 countries
& territories.

Data Enhancement & Append
Add your data’s missing pieces and take full
advantage of the segmentation functionality
available within MarketView by appending
demographic, transactional, behavioral and/or
business data onto your file. DSI offers over
120+ B2C elements and over 40+ B2B
elements available for append to your database.

Customer Profiling & Modeling
Who are your best customers? How can you make campaigns more efficient?
What segments should be mailed more/less? All questions that can be
answered by creating an accurate profile of those in your database. Data
Services offers a full range of models to meet your goals.

External Platform Integration
MarketView Plays Well With Others
Any Data Management Platform is only as useful as the data within…
That’s why MarketView is built with connectivity to external data sources in
mind.
Whether it’s sales data from a CRM, transactions from your eCommerce
platform, metrics from your ESP, point of sale data, or anything else, our APIs
allow for a custom integration for the automated flow of data into MarketView.
One more way we help our clients create a 360 Degree Customer View!

About Data Services, Inc.
Founded in 1967, Data Services is a leading provider of data management and
multichannel services to a global client base spanning both geographic
locations and industrial verticals. With state-of-the-art platforms, including
MarketView, and services for US, Canadian & International Data Quality, Data
Appending, Customer Profiling/Modeling, Email Broadcasting, and much more,
Data Services, Inc. provides a one-stop-shop for your worldwide data
management and multi-channel marketing needs!

www.dataservicesinc.com
Schedule an
Online
MarketView Demo
Today!
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Thank You!
CONTACT US:
Data Services, Inc.
31516 Winterplace Pkwy
Salisbury MD, 21804-1883
Toll Free: (800) 432-4066
International: +1 (410) 546-2206
Email: DSIsales@dataservicesinc.com

MarketView Marketing Database Platform | Data Services, Inc.

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