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Project undertaken as part of Advertising course. Brand in discussion is Women's Horlicks.
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Presentation By Ashley Neo & JungHyuk Hong [email protected][email protected] INDEX Introduction The Brand The Product The Issues Our Plan Market Forces Summary 01 02 03 04 05 01 BACKGROUND OF AXE Mission Statement “From the moment they wake up and get ready to the end of a night out, AXE is there to give guys the confidence to look, smell and feel their best.” Axe Brand, Mission Statement. Introduction Known as Lynx in the United Kingdom, Ireland, Australia and New Zealand due to trademarking problems. Male grooming Products First conceived in France in 1983 by Unilever, a multinational consumer goods company from Anglo-Dutch roots. Products AXE is deodorant for men, sold by Unilever. It was ranked top three best men’s deodorants in 2015 by the Men’s Health online magazine. It is global brand that has presence in Europe, America and Australia. Its target market is young men but has increased its reach more mature adults. The products of AXE deodorant reduces body odor and increases freshness, especially when one fails to take a shower. AXE is in the form of a dry spray. 02 MARKET FORCE Market Forces Deodorant market has a steady growth and is fairly saturated. The target market is constant because it targets mainly children reaching puberty. Competition exists on value of the product and ability to fight odor thus increased price. Deodorant industry in the US is dominated by Unilever. Sales grew by 9% in 2015, hitting US$ 1.3 billion. Market Force Competition Most of these are very fairly big brands and would offer competition to Unilever and its products. They included: Effects of Market Forces AXE is compliant to FDA regulations because deodorants are categorized as drugs. There has been increased push for organic products due to concerns of environmental effects of cosmetics. Consumers have raised questions over health implications of using deodorants. Customers are skeptical about sprays, which has not worked well in the US market. The entrance of new players in the sector has led to the need to intensify marketing and improve product value to customers. 03 THE ISSUE The Issue Issue Identification The Deodorant market targets young people around the age of puberty. AXE has introduced brands that target more mature adults. As of 2015, the population of Manhattan was dominated by people aged between 20 an 39 years. 12.1% are aged 25 and 29 years, who form the highest proportion of the population, followed by the people aged between 30 and 34 years who make up for 10.6%. Ages 35 to 39 years rank third with 8.0% of the population. The proportion between men and women are almost equal With a deodorant that can attract more mature adult men, there is potential in Manhattan. This would need a clear marketing strategy since the population is objective, informed and would make choices carefully. 04 OUR PLAN Plan The strategies .
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https://www.productmanagementtoday.com/frs/26795801/the-path-to-product-excellence--avoiding-common-pitfalls-and-enhancing-communication In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights. Through compelling storytelling and actionable insights, learn to overcome challenges like misaligned objectives, communication breakdowns, and resistance to change. Takeaways: • Uncover and navigate through common pitfalls that are plaguing product teams today. • Explore proven solutions, laying the groundwork for triumphant product launches. • Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies. • Discover how the symbiotic relationship between product managers, UX/UI designers, and developers can transform pitfalls into opportunities, propelling your product outcomes to unprecedented heights.
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
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Corporate Social Responsibility
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
priyanshujha201
Insurance IoT is a social good! Because: 🔵 Expected losses can be reduced structured programs with both real-time mitigation actions to solve a specific situation, and behavioral change mechanisms to promote safer behaviors (both in personal and commercial lines) 🔵 Rate can be matched to risks better: - Smaller and more accurate pricing clusters allow a large part of profiles to receive a lower rate - Even with the ability to price the individual probability of loss (cluster of one) the insurance foundation isn’t canceled (The risk of each policy will contribute to the expected losses of the portfolio; The premiums paid by many lucky policyholders will be used to pay the claims of the few unlucky policyholders who had an accident in a period of coverage) 🔵 IoT data can be used to increase the effectiveness and efficiency of the claim process, so improving the combined ratio ceteris paribus ⏩ Large part of the policyholders will pay less (and portfolios currently difficult to insure will become more insurable) Insurance IoT (and telematics) is not about providing a discount Insurance IoT (and telematics) is about creating economic value using the data and sharing part of this value with policyholders (and agents & brokers) An integrated holistic adoption of the IoT paradigm is a game changer for your insurance business and a social good: ◾ it allows to improve the availability and affordability of insurance coverages ◾while allowing the sector to write a profitable business Below you can enjoy a selection of best practices in both personal and commercial lines - written with some of the IoT Insurance Observatory members - that have already started to obtain results from their IoT business transformation journeys
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
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B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
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Brand audit of SMC ORSaline
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Detailed Brand Report
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BRAND INVENTORY
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Perceptual Map
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Brand Exploratory
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Branding Strategies
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