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Police Leadership 2011 Conference/Seminar Westin Bayshore Vancouver  10 th  – 13 th  April 2011
DIGITAL IS THE NEW NORMAL…… DCC GORDON SCOBBIE TAYSIDE POLICE
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Susan Boyle going Viral with over 60 million views
And when they see something they don’t like
And when they witness something – photo from 7/7 Bombing
Photo posted on Twitter following the Hudson River Plan Crash
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The Police Everybody Else The Police Everybody Else
Social Media Requires Bravery
Safe street.info Shouting out via Social Media
Exploiting the benefits Listening
Support and Guidance
Exploiting the benefits PC Ed Rogerson (@hotelalpha9)
ENGAGE:  DIGITAL AND SOCIAL MEDIA ENGAGEMENT West Midlands Police – Blogging for engagement I am the neighbourhood policing Inspector for the Solihull sector of West Midlands Police. Engagement with our communities is vital and we have to explore different methods to reach and communicate with our community. I write a weekly police blog that can found at http://philradbourne.wordpress.com. The blog provides an update as to the activity of my neighbourhood teams and myself over that 7 day period. I provide the community with updates on their local policing priorities and use it to circulate good news stories that will aid in building confidence with our residents, community and transient community.  Recently I used YouTube footage on my blog to try and identify an offender breaking into vehicles in my policing area. Inspector Phil Radbourne Neighbourhood Policing Inspector West Midlands Police http://philradbourne.wordpress.com
ENGAGE:  DIGITAL AND SOCIAL MEDIA ENGAGEMENT David Bailey One of the impacts of increased use of the internet is that in many neighbourhoods new media is becoming as popular as and even replacing traditional media.  An example of this is where locality based websites are taking up the community needs of local newspapers. The following example shows how Staffordshire used a range of media tools, including working in partnership with a local website, when policing a public order situation. Staffordshire Police – Working with local websites As the divisional communications manager in Stoke-on-Trent I use numerous communication channels to engage and inform local communities. It is important to use the most appropriate selection of channels for each issue.  Over the past 12 months we have been working with www.pitsnpots.co.uk which is a local blog/news website.   This site is not linked to traditional media organisations. The site is generally treated as ‘normal media’ giving them access to all press releases, regular updates on police action on community issues and interviews arranged. Website Interaction
ENGAGE:  DIGITAL AND SOCIAL MEDIA ENGAGEMENT Digitally enabled meetings Digital engagement includes using technology in a wider context than social media sites. New technology creates the opportunities to extend the reach of the traditional meeting so that people who could not ordinarily access meetings, because of commitments, disabilities or locality, have the opportunity to participate and follow proceedings. The key to this process is that one form of engagement does not replace another but that wider opportunities to participate are integrated within engagement processes. North Yorkshire Police – Virtual meetings on-line As Safer Neighbourhoods Commander for Whitby District, I had recently written in my monthly column for the Whitby Gazette that I’d been to two public meetings to address a total of 13 people. To me this was not a representative sample of the people living in my area. I was really keen to engage with the communities of Whitby and the surrounding rural areas. Some people don’t like the formal setting of a public meeting or may not, because of time constraints or other reasons be able to make it out to them. The Virtual Community and Police Meeting (VCAP) gives an opportunity to those people to interact with their local police staff and raise issues which are affecting their neighbourhoods. I wanted it to reflect the workings of the face to face meetings so the agenda was an open one and people were free to ask anything they wished. If I couldn’t answer a question I undertook to respond to the individual’s email address. Dave Barf
Kevin Hoy Greater Manchester Police – Social Media monitoring The growth in social media has seen a massive shift in how police forces communicate and engage with the public. Greater Manchester, Merseyside and Cheshire Police have been working together to understand and respond to the needs of their evolving communities, utilising social media monitoring. In support of this we collectively began to look at the monitoring tools currently available on the market. These tools have been designed to track online conversations, identify emerging issues and monitor the online In addition to engaging with communities through digital technology, some police forces are now using online monitoring to track and follow web based conversations. communities most influential to the police. These tools continue to help us to understand the policing issues that people are talking about online and how we can best engage with these communities to impact upon confidence in the police. I spoke to a number of different social media agencies about their solutions and would be happy to share my research and knowledge. GMP 24 HOUR 999 TWEETS
My Police - Slide
Protest in Dudley today, come and support #EDL RT Protest in Dudley today, come and support #EDL Muslims with knives rioting in Dudley #EDL RT 100s Muslims with knives rioting in Dudley – get here! #EDL There are no Muslims rioting in Dudley – all quiet #EDL RT police say There are no Muslims rioting in Dudley – all quiet #EDL #EDL supporter stabbed by Muslim in Dudley RT #EDL supporter stabbed by Muslim in Dudley – come and support us #EDL no one stabbed, this is misinformation. Follow for accurate facts #EDL misinformation being spread by EDL – listen to police tweets #EDL police say no one has been stabbed- EDL lying #EDL police allowing muslims to attack whites in Dudley #EDL no one has been attacked in Dudley #EDL don’t react to EDL lies – police say no one been attacked #EDL thank you police for accurate tweets
CHALLENGES FACING THE POLICE SERVICE ■   KEEPING UP ■   JOINING UP ■  LEADING
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DCC Gordon Scobbie Tayside Police Scotland

  • 1. Police Leadership 2011 Conference/Seminar Westin Bayshore Vancouver 10 th – 13 th April 2011
  • 2. DIGITAL IS THE NEW NORMAL…… DCC GORDON SCOBBIE TAYSIDE POLICE
  • 3.
  • 4.
  • 5. Susan Boyle going Viral with over 60 million views
  • 6. And when they see something they don’t like
  • 7. And when they witness something – photo from 7/7 Bombing
  • 8. Photo posted on Twitter following the Hudson River Plan Crash
  • 9.
  • 10.
  • 11.
  • 12. The Police Everybody Else The Police Everybody Else
  • 14. Safe street.info Shouting out via Social Media
  • 17. Exploiting the benefits PC Ed Rogerson (@hotelalpha9)
  • 18. ENGAGE: DIGITAL AND SOCIAL MEDIA ENGAGEMENT West Midlands Police – Blogging for engagement I am the neighbourhood policing Inspector for the Solihull sector of West Midlands Police. Engagement with our communities is vital and we have to explore different methods to reach and communicate with our community. I write a weekly police blog that can found at http://philradbourne.wordpress.com. The blog provides an update as to the activity of my neighbourhood teams and myself over that 7 day period. I provide the community with updates on their local policing priorities and use it to circulate good news stories that will aid in building confidence with our residents, community and transient community. Recently I used YouTube footage on my blog to try and identify an offender breaking into vehicles in my policing area. Inspector Phil Radbourne Neighbourhood Policing Inspector West Midlands Police http://philradbourne.wordpress.com
  • 19. ENGAGE: DIGITAL AND SOCIAL MEDIA ENGAGEMENT David Bailey One of the impacts of increased use of the internet is that in many neighbourhoods new media is becoming as popular as and even replacing traditional media. An example of this is where locality based websites are taking up the community needs of local newspapers. The following example shows how Staffordshire used a range of media tools, including working in partnership with a local website, when policing a public order situation. Staffordshire Police – Working with local websites As the divisional communications manager in Stoke-on-Trent I use numerous communication channels to engage and inform local communities. It is important to use the most appropriate selection of channels for each issue. Over the past 12 months we have been working with www.pitsnpots.co.uk which is a local blog/news website. This site is not linked to traditional media organisations. The site is generally treated as ‘normal media’ giving them access to all press releases, regular updates on police action on community issues and interviews arranged. Website Interaction
  • 20. ENGAGE: DIGITAL AND SOCIAL MEDIA ENGAGEMENT Digitally enabled meetings Digital engagement includes using technology in a wider context than social media sites. New technology creates the opportunities to extend the reach of the traditional meeting so that people who could not ordinarily access meetings, because of commitments, disabilities or locality, have the opportunity to participate and follow proceedings. The key to this process is that one form of engagement does not replace another but that wider opportunities to participate are integrated within engagement processes. North Yorkshire Police – Virtual meetings on-line As Safer Neighbourhoods Commander for Whitby District, I had recently written in my monthly column for the Whitby Gazette that I’d been to two public meetings to address a total of 13 people. To me this was not a representative sample of the people living in my area. I was really keen to engage with the communities of Whitby and the surrounding rural areas. Some people don’t like the formal setting of a public meeting or may not, because of time constraints or other reasons be able to make it out to them. The Virtual Community and Police Meeting (VCAP) gives an opportunity to those people to interact with their local police staff and raise issues which are affecting their neighbourhoods. I wanted it to reflect the workings of the face to face meetings so the agenda was an open one and people were free to ask anything they wished. If I couldn’t answer a question I undertook to respond to the individual’s email address. Dave Barf
  • 21. Kevin Hoy Greater Manchester Police – Social Media monitoring The growth in social media has seen a massive shift in how police forces communicate and engage with the public. Greater Manchester, Merseyside and Cheshire Police have been working together to understand and respond to the needs of their evolving communities, utilising social media monitoring. In support of this we collectively began to look at the monitoring tools currently available on the market. These tools have been designed to track online conversations, identify emerging issues and monitor the online In addition to engaging with communities through digital technology, some police forces are now using online monitoring to track and follow web based conversations. communities most influential to the police. These tools continue to help us to understand the policing issues that people are talking about online and how we can best engage with these communities to impact upon confidence in the police. I spoke to a number of different social media agencies about their solutions and would be happy to share my research and knowledge. GMP 24 HOUR 999 TWEETS
  • 22. My Police - Slide
  • 23. Protest in Dudley today, come and support #EDL RT Protest in Dudley today, come and support #EDL Muslims with knives rioting in Dudley #EDL RT 100s Muslims with knives rioting in Dudley – get here! #EDL There are no Muslims rioting in Dudley – all quiet #EDL RT police say There are no Muslims rioting in Dudley – all quiet #EDL #EDL supporter stabbed by Muslim in Dudley RT #EDL supporter stabbed by Muslim in Dudley – come and support us #EDL no one stabbed, this is misinformation. Follow for accurate facts #EDL misinformation being spread by EDL – listen to police tweets #EDL police say no one has been stabbed- EDL lying #EDL police allowing muslims to attack whites in Dudley #EDL no one has been attacked in Dudley #EDL don’t react to EDL lies – police say no one been attacked #EDL thank you police for accurate tweets
  • 24. CHALLENGES FACING THE POLICE SERVICE ■ KEEPING UP ■ JOINING UP ■ LEADING
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