The Emerging Importance of Behavioral Billing™
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Technological advances such as Software Defined Networks (SDN) and Network Function Virtualization (NFV) provide a roadmap for building ubiquitous networks of massive scale more economically and with fewer constraints caused by traditional technologies. The communications service provider (CSP) landscape is being redefined, making service personalization and services targeted at multiple verticals a top pillar of new revenue and profitability. As providers extend services into the enterprise market to compete with the Over-the-Top (OTT) players, they'll need a billing and compensation system capable of supporting their increasingly individualized and ever-evolving service and pricing plans.
