Co creative companies developing city districts

EVIDENCE BASED URBAN POLICY &
CREATIVE DISTRICTS

Co-creative companies &
developing city districts

Kimmo Rönkä
Movense Ltd

Creative Metropoles Event in Helsinki
9.3.2011

Kimmo Rönkä / 9.3.2011

MOVENSE Ltd – evolving living environments
Movense Ltd is a user-driven & human-centric company developing living, working and
free-time environments, services and products. With its partners Movense aims to
improve functionality of environments and living experiences of users, companies and
communities.

Clients: Ministry of Environment, City of Helsinki, City of Jyväskylä, City of Mikkeli, City of Oulu, City of Turku,
Helsinki City Transport, The Finnish Community Association, The Finnish Centre for Technology and Innovation,
Art and Design City Helsinki Oy, FCG Group Oy, The Finnish Housing Fair, Skanska Oy, Sato Oy, VVO Oy, JM
Finland Oy, Culminatum Innovation Oy, Posintra Oy, Lahti Science and Business Park Oy, Seinäjoki Science
Park, SITRA, Helsinki Energy, Porvoo Energy Oy, Haaga-Helia, Laurea, Aalto University, …


Creative companies &

OUTLINES OF PRESENTATION

I INTRODUCTION – co-creative
experiences & passion-driven
innovations

II ARABIANRANTA – a co-creative
campus

III HERNESAARI – from ship-yard to
home-yards with cultural dockers

IV CONCLUSIONS – Creative
companies & developing city districts –
TOP 5


I
INTRODUCTION
Co-creative experiences & passion-driven innovations


Creative companies & developing city districts
I INTRODUCTION

CLASSIC APPROACH

Composition – composer

Arrangement – composer

Orchestration – composer

Performance – Professional orchestra of
professional musicians

Amount of user-driven – a little

The piece of art is played as it was
composed. Improvisation (innovation)
not included.


I INTRODUCTION

MODERN APPROACH

Composition – composer (melody and
chords)

Arrangement – arranger or the band

Orchestration – the band

Performance – Professional or amateur
musicians

Amount of user-driven – a lot

The piece of art is played as the band wants
it to be played (self-organisation).
Improvisation (innovation) included.


I INTRODUCTION
Open innovation
Self-organized
Passion-driven
Grass-root
Communication & co-creation
City as a stage


II
ARABIANRANTA
A co-creative campus


II ARABIANRANTA – A CO-CREATIVE CAMPUS

Arabianranta

Hernesaari


PROJECTS IN ARABIANRANTA
ARABIAN CUPOLI – a Cultural
Concept(2007)
What’s next, Arabianranta? (2008)
Arabia Campus (2009)
Arabia visible! (2010)
Arabia visual identity (2011)

CO-CREATION TEAM
Art and Design City Helsinki Oy
City of Helsinki
Movense Oy
Pentagon Design Oy


II ARABIANRANTA – HISTORICAL WAVES OF DEVELOPMENT

1550 1874 1986 1995 2000 2012

King Gustaf Wasa Director Carl- Rector Yrjö Rector Klaus Arcthitect Mikael
Gustaf Herliz Sotamaa Järvinen Sundman

Gustaf Wasa Arabia factory University of Art and Pop & Jazz New housing district Events in Arabia – part of
founded the town was founded in Design moves near Concervatorium Arabianranta – World Design Capital 2012
of Helsinki Arabianranta Arabia Factory moves near Arabia construction work
(Old Helsinki in Factory begins
Arabianranta)


II ARABIANRANTA – Arabia for visitors: what attracts in Arabia?

History &
nature

Design,
art, music
& events

Every day &
people


II ARABIANRANTA – How to develop a cultural concept?

Culture creates passion. Passion creates doing, using and interacting.

Arabian Cupoli as a concept of user-driven
(passion-driven) cultural innovations.

Experience economy – events & user
Companies Citizens
experiences!
INNOVATE! EXPERIENCE!
Showroom
Culture – passion-driven innovation (user
engagement by passion)
Collaboration Concert
Concert
Co-creators (cultural ecosystem):
musicians, artist’s, designers, producers,
Production companies of creative industries (a lot in
Arabianranta)
Universities Events
Service providers, property owners and managers
LEARN! LIVE!
City of Helsinki
Students, teachers, researchers, workers
Citizens, visitors

Source: Arabian Cupoli – Arabianranta luovien toimialojen keskittymänä. (Arabian
Cupoli - Arabianranta as a centre for creative industries)
Art and Design City Helsinki Oy, Movense Oy ja Pentagon Design Oy. 2008.

II ARABIANRANTA – CUPOLI: a new cultural concept

14


12.6.2008
15


12.6.2008
16

II ARABIANRANTA – How to create a co-creative campus?


II ARABIANRANTA – Arabia’s Art & Design is in DNA

1. Kaj Frank
TOP 5 2. Tapio Wirkkala
ARABIA
3. Rut Bryk

4. Birger Kaipiainen

5. Gunnel Nyman

Creative industries mean creative individuals.
Arabianranta is full of rich stories about creative designers in
their world wide projects.
The identitity of a creative area can be built based on these
creative individulas – names of the streets, parks and squares.


II ARABIANRANTA – New ideas with new designers and artist’s

1. Robert Wilson – Tapio Wirkkala Park

Howard Smith – Arabia stamps
TOP 5 2.

ARABIA 3. Elina Aalto – Arabian MATTO

4. Sami Rintala – Noise wall

5. Samuli Naamanka – Graphic concrete

Art in Arabianranta housing area – over 100 pieces of art in
the different parts of a housing area.


II ARABIANRANTA – visual identity of Arabia

Human Scale
Unique
Urban
Combination

Experiment
als and
pioneers
Visual identity


II ARABIANRANTA – Visual identity: MOSAIC STRUCTURE

Visual identity


II ARABIANRANTA – VISUAL IDENTITY: EXAMPLES

Visual identity


II ARABIANRANTA – A CO-CREATIVE CAMPUS

Tomorrow more about Arabianranta:

PROGRAMME March 10th
Study Visits
ARABIANRANTA AREA AND AALTO UNIVERSITY


III
HERNESAARI
From ship-yard to home-yards –
cultural dockers!


II HERNESAARI – From ship-yard to home-yards – cultural dockers!

Arabianranta

Hernesaari


III HERNESAARI – CULTURAL DOCKERS

DoTank / Cultural dockers
Generator of new ideas for Open Living in Urban
Culture

People want to share things with purposes –
grassroot creativity – sharing-caring-daring: empowering
the city – using environMENTAL resources for better life

Kitchen for people & business – active mixture of
various ideas – fresh desirable innovations – structure for
new forms of urban social network
DoTank – Cultural dockers
Garage for creative spaces – creative doing by learning Francesco Allaix, Architect
Agelab for cultures – diversity of all ages from all cultures Hilda Kozári, Visual Artist
Kimmo Rönkä, Idealist Engineer
Esa Vesmanen, Interior Architect
Home-made-homes – homes for the community
Co-living, shared services and functions, bottom-up University Partner
design, environmental responsibility, contextual approach University of Tampere, Research and
Education Centre, Synergos
Marko Laiho, Research Manager

DoTank

II HERNESAARI – IDENTITY, ACTUALITY & VISION

IDENTITY - HISTORY

An island
A peninsula
A harbour
A Ship-yard

DoTank


ACTUALITY – TODAY

The Baltic cruise season -
from the beginning of May until
the end of September
400 000 visitors (passengers)
yearly

Arctech Helsinki Ship-yard Oy

Open Europeans Helsinki
2011 (29.6-15.7.2011) Sailing
Competition in Hernesaari

DoTank


VISION – FUTURE

Home area
Open city
Harbour

Excitement & full of life

Events in World Design
Capital Helsinki 2012?

DoTank


Picture: Francesco Allaix, DoTank


III HERNESAARI – WORKSHOP CO-CREATION

Hernesaari Workshop!

DoTank

II HERNESAARI – WORKSHOP CO-CREATION

DoTank

III HERNESAARI – WORKSHOP CO-CREATION

CONCLUSIONS OF WORKSHOP – CULTURAL DOCKERS’ TO DO LIST

1. Hernesaari open – opening Hernesaari for citizens

1. Hernesaari co-creation – using the innovation potential of differents users

3. Hernesaari unique – understanding the added values that exist

4. Hernesaari temporary – utilizing the process from ship-yard to home-yard

5. Hernesaari action – action creates attraction

DoTank


In the evening more about Hernesaari:

A CRUISE TO HELSINKI OF TOMORROW
Venue: Ford headquarters, Henry Fordin katu 6,
Hernesaari

Herne
saari


IV
CONCLUSIONS:
- TOP 5


– TOP 5

1. PASSION!

Passion-driven doing!
Free-time & hobbies are
essential part of city districts
Experiences and new businesses

Soitinkorjaamo Timo Rantanen
Meilahti, Helsinki
www.soitinkorjaamo.fi


– TOP 5

2. VERY LOCAL APPROACH!
Grass-root mixing culture &
business
Grass-root as a new paradigma
Cultural activity based on grass-
roots own ideas and motivation

http://www.artova.fi/index.php/kaantopaikka


– TOP 5

What’s next Arabianranta (2008)
3. LIVING DRAMA AND ACTION!

New approaches in developing
city districts
From ship-yard to home-yard
The Heir of Gustaf - a walking-tour performance (2009) with cultural dockers

Arabia visible – workshop (2010)

Read more: urbaaniluovuus.metropolia.fi

– TOP 5
Paradise Oskar, Finnish Eurovision Song Contest Winner 2011
Studies in Pop&Jazz Concervatorium (Arabia)

4. EXPERIENCES AND
EXCITEMENT!

Human-centric approach in
Restaurant Dylan, very popular lunch and a great
place for a weekend brunch (Arabia)
creative industries
Kindness and social
responsibility
We are living in experience
economy

SININEN VERSTAS/BLUE WORKSHOP is an European
Social Fund project that employs unemployed young people
in four different workshops: lunch cafe, dying, sewing and
visual theatre. There are about 10 young people, aged 17-24
years, in each of them for 6 month periods Kimmo Rönkä / 9.3.2011

– TOP 5

5. YOU GET WHAT YOU GIVE –
SHARING!

People want to share things that
have purposes – use the human
power!


EVIDENCE BASED URBAN POLICY &
CREATIVE DISTRICTS


THANK YOU!
Kimmo Rönkä, kimmo.ronka@movense.fi
Movense Ltd, www.movense.fi

Creative Metropoles Event in Helsinki
9.3.2011

Co creative companies developing city districts

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