Presentation for the Launch of the Copenhagen Institute for Futures Studies' GenY Panel.

1. Copenhagen Institute for Futures Studies
Instituttet for Fremtidsforskning
GenY

2. 17.00-17.15 Arrival
17.15-17.25 Welcome
Managing Director Keld Holm
17.25-18.00 Project Team: Working with the
future, practicalities & communication
18.00-18.30 Let’s mingle – with raw food
18.30-18.50 Generation Y – prepare to
debate
18.50-19.30 Network-Work
19.30-20.00 Feedback and way forward

3. Working with the future

5. Profile example
Stine, 29 år, cand. IT
I find myself at the forefront
of working to create
changes in the way the
world operates that make
sense to humans that have
grown up in a digital,
creative, collaborative,
open-source world.

8. The futurist perspective
• Generation Y:
Characteristics and priorities
• Megatrends and
society
• The future of work –
expectations and behaviour?

9. A symptom of their time?
1940 1950 1960 1970 1980 1990 2000 2010
Baby Generation Generation Generation Generation
Boomers X Y Z Alpha

10. Generation Y – What’s the fuzz?
• Born between 1980 – 1995
"What is happening to our young
people? They disrespect their elders,
they disobey their parents. They
ignore the law. They riot in the streets
inflamed with wild notions. Their
morals are decaying. What is to
become of them?"
- Plato, 4th Century BC

11. Millennials, Generation Why, Echo Boomers
• Well educated, motivated, ambitious
• Flexible and ready for change
• Social individualists (Me We)
• Experience & network society
• Digital natives
• Primadonnas: the Manager’s
nightmare
• Self-centered, spoiled, and anti-
authoritarian
• Copy/paste syndrome

12. Megatrends – drivers of development
• Globalisation
• Individualisation
- Immaterialisation and
experience focus
• Technological development
– Social media and geolocation
• Knowledge society
– Democratisation of
information

13. Globalisation
• Death of Distance
• Extrovert; global network
• Global orientation and outreach
– Mobility
– “Global Talent Rally”
– Danes born abroad, English as 2nd native language
• Breaking down barriers: language, culture,
religion

14. Individualisation
++ Self-expression and
uniqueness
++ Adventurous and
experiences
++ Freedom and choice
- - Doubt and failure
- - Hierarchies
++ Do-Ocracies
++ Flexibility and individually
adapted worklife

15. Technological development
• Digital natives
– Parallel processes and multi-
tasking
– Instant information
– Co-creation and Web ?.0
– Always on – always on track:
geolocation
– Social media
– Freeware og anarconomy
Kilder: IFF, Tapscott interviews, Pew Social Trends Staff. 2010.
Millennials: Confident. Connected. Open to Change.

16. Knowledge Society
(Acceleration + Democratisation of Information)
• Cultural education
CANCELLED
– From knowledge to competenices
– Sampling and search
– Less in-depth study – more data
and information
• Altering the educational
system
– “Peer orientation”
– The Master’s degree is the
common denominator
– From results to processes

17. Events the last decade
• Economic boom
• 9/11
• Denmark at war
• Climate change
• Clash of Civilizations (cartoon crisis)
• China as the new super power
• Dot-com crisis
• Financial crisis

18. GenY is different!
• Individualisation
• Different educational
background
• Global outreach
• Digital natives
Copenhagen Institute for Futures Studies
Instituttet for Fremtidsforskning

19. Join us at:
GenY at Facebook
Contact information:
Julie: juk@cifs.dk
Mette: msk@cifs.dk
Stine: sjn@cifs.dk