An overview of Chicago's Hispanic Media created by Michael Evanchan and Univision Chicago Research

1. 2011 - Volume 1

2. Greetings
“If you’re looking to reach upholders of traditional American values,
your best bet might be the Hispanic market.” With that statement,
AdAge officially declared the Hispanic market hit its tipping point.
In Chicago, Hispanics crossed over the 2 million mark in 2010,
representing more than 1 out of every 5 Chicagoans. To help you
learn more about this growing, valuable market, we introduce the
2011 Chicago Hispanic Media Guide.
With 5 television stations, 6 radio stations and multiple websites and
newspapers, Spanish is the new look of Chicago media. What you’ll
find in this book is an overview of the Chicago market with an
emphasis on Hispanic. From introducing Chicago as a world class
city to highlighting Chicago’s leading TV, radio and online
properties, this guide showcases all that Chicago’s Hispanic media
has to offer.
Whether it’s Advertising Age or the Chicago Tribune referencing the
“growing influence of the Hispanic media*,” there has never been a
better time to invest in Chicago’s Hispanic consumer. Long known
as the Windy City, you’ll hear Chicago more often called the “ciudad
de los vientos.”
*AdeAge, “Count on it: Hispanic Market hits tipping point” July 26, 2010
Chicago Tribune: “Hispanic media plays growing role in election year” October 20, 2010
Univision Chicago – 541 N. Fairbanks Ct Suite 1100, Chicago, IL 60601 – 312-467-5100 1

3. Table of Contents
Section Page
Chicago Market 3
Chicago's Hispanics 6
Chicago Television 11
Chicago Hispanic Television 12
Univison and TeleFutura Chicago 14
Chicago Radio 26
Chicago Hispanic Radio 27
Univision Radio 29
Chicago Online 33
UnivisionChicago.com 34
Chicago Newspaper 36
Chicago Hispanic Newspaper 37
Univision Chicago Research 39
2

4. Chicago is the…
3 rd Largest
media market
3.5 million TV homes
Total Spot TV Revenue: $675 Million
Source: 2011 Nielsen Universe Estimates, Adults 18-49, 2000 – 2011, Chicago DMA; TVB 2009, TNS Media Spot TV Expenditures by DMA 2009
4 th Largest city GDP
in the world
City GDP: $574 Billion
Source: 2008 "Global city GDP rankings 2008-2025,” < https://www.ukmediacentre.pwc.com/imagelibrary/downloadMedia.ashx?MediaDetailsID=1562 >.
Retrieved 20 November 2009. Price Waterhouse Coopers; Additional rankings: 1. Tokyo, 2. New York City, 3. L.A.
3

5. Chicago is …
The #1 sports town
Source: “2010 17th Annual Best Sports Cities.” The Sporting News
Culturally rich
4

6. Chicago is…
Home to
31 Fortune 500 HQ’s *
Source: “2010 Fortune 500: Annual Ranking of America’s Largest Corporations.” Fortune Magazine; *Corporations headquartered in IL 5

7. Chicago is Latino
2000 2010
Black
Black
18% Hispanic
17%
Hispanic 21%
16% Other 1%
Other 2%
Asian 5%
Asian 4%
White White
60% 56%
1.5M 2.0M
Hispanic Density
20.0% to 100%
8.0% to 19.9%
5.0% to 7.9%
3.0% to 4.9%
0% to 2.9%
Source: Geoscape Intelligence Systems, 2010 Estimates, Chicago DMA
6

8. Chicago Hispanics are…
1 out of 5
Source: Geoscape Intelligence Systems, 2010 Estimates, Chicago DMA
Driving Chicago’s growth
Adults 18-49
Source: 2011 Nielsen Universe Estimates, Adults 18-49, 2000 – 2011, Chicago DMA
7

9. Chicago Hispanics are…
13
years younger
Average Age: Hispanics = 27 vs. Non-Hispanics = 40
Source: 2011 Nielsen Universe Estimates, Average Age Persons 2+, Chicago DMA
Similar to U.S. Hispanics
Chicago Total U.S.
Puerto
Puerto Rican
Rican 10%
Mexican 9% Mexican
81% Other 78% Other
10% 12%
Source: Geoscape Intelligence Systems, 2010 Estimates, Chicago DMA
8

10. Chicago Hispanics have a…
HH income of
$69K
Total HH Income = 92K; Hispanic HH Income will grow 18% by 2014 (vs. 12% total)
Source: 2009 Global Insights Hispanic Monitor, Avg HH income, Chicago DMA
Buying power of
$35B Ranking higher than the buying power of:
Co n s u m er E xp en d i t u r e:
Ch i c a g o v s . L a t i n A m er i c a n Co u n t r i es
Chicago $35B
Guatemala $35B
Cuba $34B
Ecuador $33B
El Salvador $22B
Uruguay $22B
Costa Rica $20B
Panama $17B
Honduras $12B
Paraguay $12B
Total Consumer spending = $280B; Hispanic spending will grow to $49B by 2014 ($330B total)
Source: 2009 Global Insights Hispanic Monitor, Consumer Spending, Chicago DMA
9

11. Chicago Hispanics live in…
Larger HH’s
3.6 2.5
Hispanics Non-Hisp.
Source: 2011 Nielsen Universe Estimates, Average persons per HH, Chicago DMA
Spanish speaking HH’s
Spanish &
92%
Mostly
English English
32% 17%
Mostly Only
Spanish Spanish
30% 13%
Source: 2011 Nielsen Universe Estimates, 5-tier language breaks, Adults 2+, Chicago DMA
10

12. Chicago Television Stations
Station Affiliation Channel Owner
CLTV Chicagoland TV Tribune Company
CSNC Comcast SportsNet Comcast Corporation
WBBM CBS 2 CBS Corporation
WCHU Azteca 61 Venture Technologies Group, LLC
WCIU Independent 26 Weigel Broadcasting
WCPX ION 38 Ion Media Networks, Inc
WEDE Religious Ind 34 First United, Inc
WFLD FOX 32 Fox Television Stations
WGBO Univision 66 Univision Communications, Inc
WGN CW 9 Tribune Company
WJYS Independent 62 Oxford Media Group, Inc
WLS ABC 7 Disney/ABC
WMAQ NBC 5 NBC Universal
WMEU Independent 48 Weigel Broadcasting
WOCH Arirang (Korean) 41 KM Communications
WOCK Mega TV 13 Spanish Broadcasting System
WPWR My Network TV 50 Fox Television Stations
WSNS Telemundo 44 NBC Universal
WSPY America One 30 Nelson Enterprises, Inc
WTTW PBS 11 Window to the World Communications, Inc
WWME Independent 23 Weigel Broadcasting
WWTO TBN 35 Trinity Broadcasting Network, Inc
WXFT TeleFutura 60 Univision Communications, Inc
11

13. A Tu Lado
(At Your Side)
Station: Univision WGBO 66
Owner: Univision O & O
Website: www.univisionchicago.com
Signal Power: Full power
Local News: M-Su 5-5:30p, M-Su 10-10:30p
Primetime Programs: Novelas, Variety
Lo Máximo
(The Maximum)
Station: TeleFutura WXFT 60
Owner: Univision O & O
Website: www.univisionchicago.com
Signal Power: Full power
Local News: M-F 6-7a
Primetime Programs: Drama, Movies, Novelas
12

14. Más de lo que Esperas
(More than you Expect)
Station: Telemundo WSNS 44
Owner: NBC Universal O & O
Website: www.telemundochicago.com
Signal Power: Full power
Local News: M-F 5-5:30p, M-F 10-10:30p
Primetime Programs: Novelas
La Fuerza de la Televisión
(The Power of Television)
Station: Azteca WCHU 61
Owner: Venture Technologies Group, LLC
Website: www.aztecaamerica.com
Signal Power: Full power
Local News: N/A
Primetime Programs: Talk, Entertainment, News, Novelas
Station: Mega TV WOCK 13
Owner: Spanish Broadcasting Systems
Website: www.megatv.com
Signal Power: Low power
Local News: N/A
Primetime Programs: News Magazine/Opinion, Talk, Paid
13

15. M Tu W Th F Sa Su
5a Early Morning: News / Talk
6a
7a
Morning:
Weekend:
8a Morning News / Talk
9a
10a
11a
Daytime:
Children's
12p
Movies
1p Novelas / Talk
2p
Sports
3p Early Fringe: Variety
4p Variety / Current Affairs
5p Early News: Local and National News
6p
7p
Primetime:
8p Novelas / Variety
9p
10p Late News: Local and National News
M Tu W Th F Sa Su
5a Early Morning: Novelas
6a
7a
Morning:
Weekend:
8a Local Current Affairs / Novelas
9a
10a
11a
Daytime:
Children's
12p
Movies
1p Novelas / Variety / Talk
2p
Fútbol
3p Early Fringe: Variety
4p Novelas
5p Early News: Entertainment News
6p
7p
Primetime:
8p Novelas / Movies
9p
10p Late News: Sports News
14

16. News
Fresh entertainment magazine with live news,
the latest gossip and music
(Your Happy Breakfast) Think “Good Morning America” M-Su, 5-6a
Traditional morning news wakes up America
Think “Good Morning America”
(Wake Up America) M-F, 6-9a
Action packed news magazine
Think “Inside Edition” meets “Headline News”
(First Impact) M-Su, 4-5p
Chicago’s local news leader,
focusing on Hispanics
(Uni-Chicago Local News) M-Su, 5-5:30p/10-10:30p
Trusted network news with Jorge Ramos and
Maria Elena Salinas
(Uni-Chicago Network News) M-Su, 5:30-6p/10:30-11p
Jorge Ramos presents the people and issues
making political news headlines
(To the Point) Think “Meet the Press” Su, 9-10a
15

17. Novelas
•First run all year around •Each story unfolds 5/week
Think popular romance novels as TV mini-series
Daytime Favorites of the past and present, as well
as hit novelas targeting teenage viewers
Novelas M-Sa, 11-3p
Primetime Proven products from the largest
production houses in the world
Novelas M-F, 6-10p
16

18. Reality
Fusing the glamour of a beauty
pageant with reality TV
(Our Latin Beauty) Think “America’s Next Top Model”
Spring, Su, 7-9p
Celebrity dance competition
featuring classic and Latin routines
(Look Who’s Dancing) Think “Dancing with the Stars” Fall, Su, 7-9p
A life-size game board tests
participants’ mind, body and nerves
Think “American Gladiator” meets “Fear Factor”
(The Big Show) Winter, Su, 7-9p
Physical challenges determine
who survives on the island
(The Great Battle Challenge) Think “Survivor” meets “Wipeout”
Summer, Su, 9-10a
17

19. Talk/Entertainment
Popular duo talk gossip on celebrities
(The Scoop & The Skinny) Think “Regis & Kelly” meets “Extra” M-F, 3-4p
Timely, hard-hitting investigative reports
and feature stories
(Here and Now) Think “20/20” Tu, 9-10p
Late night talk with the superstars
(Don Francisco Presents) Think “The Tonight Show”
W, 9-10p
The Spanish speaking world’s
most popular Saturday night tradition
(Giant Saturday) Think the ultimate variety show Sa, 7-10p
18

20. Talk/Entertainment
1 hour news magazine simulcast live on
TF-Chicago and La Tremenda
(A New Day) Think “Mike & Mike in the Morning” M-F, 6-7a
Latest celebrity gossip, outrageous
comedy skits and live performances
(Scandalous TV) Think “Access Hollywood” meets “Regis & Kelly”
M-F, 1-2p / Su, 10a-12p
Courtroom drama, real judge, real justice
Think “Judge Judy” meets “People’s Court”
(Final Verdict) M-F, 4-5p
Entertainment experts discuss the
comings and goings of the stars
Think “TMZ” meets “Talk Soup”
(The Scissors) M-F, 5-6p
19

21. Movies
Blockbuster movies
every night of the week
(All-Star Movies) M-F, 7-9p / Sa-Su, 6-10p
Late-night movies from TeleFutura’s
collection of Hollywood favorites
(Movies)
M-Su, 10:30p-12:30a
Weekend matinee and late-night movies
(Movies) Sa, 11a-6p / Su, 12:30a-2:30a
Combination blockbuster movie night
and interactive party
(The Movie Party) Think “TBS Movie Extra” 2X/month, Th, 7-9p
20

22. Sports News
Latest scores and highlights as well as interviews
with the biggest names in sports
Think “ESPN Sports Saturday”
(Sports Republic) Uni, Su,10a-12p
#1 nightly sports news show in Spanish
Think “Sports Center”
(Sports Encounter) TF, M-Su, 10-10:30p
Local, national and international sports updates
Think “Fox Chicago Final Word”
(Sports Action Extra) Uni, Su, 10:15-10:30p
21

23. Sponsorship Opportunities
Promoting education and college readiness
M, 5p News
The Mexican Consul live in the studio
F, 5p News
Human interest and consumer affairs issues
M-F, 10p News
Chicago’s favorite personality talks gossip,
entertainment and the places to go
M, F, & Sa, 10p News
Text-2-Vote daily questions
M-F, 5p News
22

24. Sports
Club Teams: Professional team soccer played in
(Think the Chicago Bears) national and international competitions
Mexican Soccer is Hispanic Chicago’s #1 sport
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
U.S. pro teams featuring the Chicago Fire
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Top MLS vs. top FLM in yearly competition
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Teams compete to declare CONCACAF champ
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
23

25. Sports
National Teams: The Nation’s best in the highest form
(Think the U.S. “Dream Team”) of international competition
The best teams of North and Central America
compete every 2 years for the gold
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
The best South American teams compete every 3
years in the longest running soccer competition
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
All friendly and qualifying matches for the men’s
Mexican National Team
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
All friendly and qualifying matches for the men’s
U.S. National Team
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
24

26. Specials
Targeting Chicago’s Hispanics, Univision’s specials include a
Red Carpet Pre-show, front row seats to the Ceremony,
behind-the-scenes Post-Show, News and online
The longest-running and highest-rated Latin
awards show
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Only awards show honoring idols of and chosen
by Hispanic youths
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Latin Music’s most prestigious award show
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Honoring the best of Latin American TV
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
25

27. Chicago Radio Stations
Station Format Owner/LMA
WBBM News CBS Radio, Inc.
WGN Talk Tribune Broadcasting
WVAZ Urban Ac Clear Channel Communications
WLS Talk Citadel Communications
WTMX Hot Ac Bonneville / KSL Broadcasting
W O JO Reg'L M ex. Univis ion/Br oa dca s ting
WDRV Classic Hits Bonneville / KSL Broadcasting
WLS-F Oldies Citadel Communications
WUSN Country CBS Radio, Inc.
WGCI-F Urban Clear Channel Communications
WBBM-F Rhy. Chr CBS Radio, Inc.
WLIT-F Ac Clear Channel Communications
WKSC-F Chr Clear Channel Communications
WILV Ac Bonneville / KSL Broadcasting
WXRT-F Adult Altern. CBS Radio, Inc.
WBEZ News/Talk The WBEZ Alliance, Inc.
WKQX Modern Rock Emmis Communications Corporation
WLUP-F Classic Rock Emmis Communications Corporation
W VI V-F Spa n. Adlt/H its Univis ion/Br oa dca s ting
WLEY-F Reg'L Mex. Spanish Broadcasting System
WJMK Adult Hits CBS Radio, Inc.
WSCR Sports CBS Radio, Inc.
WCFS-F Ac CBS Radio, Inc.
WPWX Urban Crawford Broadcasting Co.
WNUA Span. Hits Clear Channel Communications
WLFM-L Smooth Jazz WLFM, LLC
WFMT Classical Chicago Educational Television
WMVP Sports ESPN Radio
WPPN Ur b a n Univis ion/Br oa dca s ting
WSRB Urban Ac Crawford Broadcasting Co.
WIND Talk Salem Communications Corp.
WGRB Black Gospel Clear Channel Communications
WJKL C. Christian Educational Media Foundation
WMBI-F Religious Moody Bible Institute
WZSR Ac NextMedia
WERV-F Classic Hits NextMedia
WXLC Hot Ac NextMedia
WDCB Jazz/News College of DuPage
WIIL Rock NextMedia
WSSR Ac NextMedia
WCCQ Country NextMedia
WCPT Talk Newsweb Corp.
WVON Talk Midway Broadcasting Corp.
W RTO Spa n. Ta lk Univis ion/Br oa dca s ting
WMIL-F Country Clear Channel Communications
WWYW Oldies NextMedia
WLJE Country Radio One Communications
WONU Christ. Rock Olivet Nazarene University
WCPT-F Talk Newsweb Corp.
WNVR Ethnic Polnet Communications, Lt.
WCPQ Talk Newsweb Corp.
WMYX-F Modern Ac Entercom
WRXQ Classic Rock NextMedia
WXSS Chr Entercom
WYCA Black Gospel Crawford Broadcasting Co.
WXRD Classic Rock Radio One Communications
WZVN Ac Radio One Communications
WMBI Religious Moody Bible Institute
WCFL C. Christian Illinois Bible Institute,...
WTMJ News/Talk Journal Broadcast Group
WKKV-F Urban Clear Channel Communications 26

28. Con Orgullo Mexicano
(With Mexican pride)
Station Name: La Que Buena
Call Letters: WOJO
Frequency: 105.1 FM
Format: Mexican Regional
Website: www.quebuenachicago.com
Con Toda tu Música Favorita
(With all of your favorite music)
Station Name: Recuerdo
Call Letters: WVIV / WVIX
Frequency: 103.1 FM / 93.5 FM
Format: Spanish Adult Hits
Website: www.recuerdochicago.com
Nadie Toca Más Música
(Nobody plays more music)
Station Name: La Kalle
Call Letters: WPPN
Frequency: 106.7 FM
Format: Spanish Top 40
Website: www.lakalle1067.com
Tu Fuente de Información
(Your information source)
Station Name: La Tremenda
Call Letters: WRTO
Frequency: 1200 AM
Format: Full Service News / Talk
Website: www.latremendachicago.com
27

29. En Chicago Manda
(Ruling Chicago)
Owner: Spanish Broadcasting System, Inc.
Call Letters: WLEY
Frequency: 107.9 FM
Format: Mexican Regional
Website: www.laley1079.com
Todos los exitos
(All the hits)
Owner: Clear Channel Communications, Inc.
Call Letters: WNUA
Frequency: 95.5 FM
Format: Spanish Contemporary
Website: www.wnua.com
28

30. Chicago’s Leading
Regional Mexican Station
6a-12p Piolin por la Manana
12p-3p Valeria "La Chiquita" Morfin y Luchy Luchy
3p-7p La Botana
7p-12a Liliana Mendoza
Piolín por la Mañana
“Piolin” is the top ranking morning show in the nation, regardless of
language, featuring entertainging drivetime banter.
Valeria “La Chiquita” Morfin y Luchy Luchy
Valeria “La Chiquita” Morfin, y Luchy Luchy keep listeners going
throughout their mid-day with the best music and listener interaction.
La Botana
Live and local, La Botana brings their energetic personality, hilarious
voices, and crowd-pleasing talent to La Que Buena.
Liliana Mendoza
Five full hours of the best hits of Durangense, Norteñas and Tierra
Caliente, with plenty of listener interaction and prize giveaways.
29

31. Best hits ever made during
the 70’s, 80’s and 90’s.
6a-10a Buenos Días Recuerdo con Ricardo
10a-3p Amalia Gonzalez
3p-7p Cesar Osmar
7p-12a Buenas Noches Recuerdo con David Raul
Buenos Días Recuerdo con Ricardo
The winning programming philosophy is quite simple: Heavy on music, light on
talk, along with the best music, news, and humor.
Amalia Gonzalez
Amalia provides the best selection of hits from the 70’s, 80’s, and 90’s,
interviews with listeners’ favorite artists, and her famous tips and advice.
Cesar Osmar
Cesar entertain and informs commuters on their ride home with listener requests,
the latest traffic and weather, and humorous segments.
Buenas Noches Recuerdo con David Raul
David Raul brings his success and experience to Buenas Noches Recuerdo.
30

32. Chicago’s only
SL News/Talk Station
5a-9a Javier Salas con Un Nuevo Día
11a-12p Julie Stav
12p-2p Doctora Isabel
2p-3p Vita Source hosted by Jose Fernandez
6p-7p Locura Deportiva
7p-8p Silvatazo
7p-9p Paid Programming
9p-10p El Colmillo
WRTO is home for Spanish language play-by-play broadcasts for
Chicago White Sox, Chicago Cubs, Chicago Bulls, and Chicago Fire
Javier Salas con Un Nuevo Día
Javier Salas keeps listeners informed during their morning commute with a mixture of local,
national, and international news, weather and entertainment.
Julie Stav
Julie Stav answers listeners financial questions and offers advice on personal finances,
mortgages, and small business issues.
Doctora Isabel
La Dra. Isabel, a licensed psychologist, takes over 8,000 calls daily seeking advice on parenting,
marital relations, and other interpersonal issues.
Vita Source hosted by Jose Fernandez
Jose Fernandez, nutritionist and trainer, offers advice on proper nutrition and the latest
exercises.
Silvatazo
Chicago’s very own Goyo Villanueva keeps listeners up-to-date with the latest sports news and
scores.
31

33. Chicago’s only
Top 40 Spanish station
6a-10a Mauricio Mejia
10a-2p Al Sanchez
2p-7p Latino Omarcillo
7p-12a Chuy Gonzalez
Mauricio Mejia
Hilarious segments, artist interviews, listener interaction and local news, with
entertainment news from correspondents in Miami.
Al Sanchez
He keeps listeners jamming thru their work day and adds an extra spice to
their lunch hour with the “Chile Caliente Mix!”
Latino Omarcillo
“Latino Omarcillo” injects listeners’ PM commute with the latest news,
weather, and traffic and Omarcillo’s 5 o’clock mix.
Chuy Gonzalez
Chuy Gonzales keeps listeners entertained throughout the evening with special
features such as “Top 7 songs at 7” and the “Pijama mix” at 9pm.
32

34. Chicago Websites
Website Owner
ABC7Chicago.com Disney/ABC
CBS2Chicago.com CBS Corporation
Chicago.Metromix.com Gannet Co, Inc/Tribune Company
Chicago.Timeout.com Time Out Group, LTD
Chicago-Scene.com Ted Widen
ChicagoTribune.com Tribune Company
CLTV.com Tribune Company
DailyHerald.com Paddock Publications
MeTVChicago.com Weigel Broadcasting
MyFoxChicago.com Fox Television Stations
Post-Trib.com Sun Times Media Group
RedEyeChicago.com Tribune Company
SouthtownStar.com Sun Times Media Group
Suburban/ChicagoNews.com Sun Times Media Group
SunTimes.com Sun Times Media Group
TelemundoChicago.com NBC Universal
UnivisionChicago.com Univision Communications, Inc
ViveloHoy.com Tribune Company
33

35. UnivisionChicago.com
News
(Videos/Slideshow/Articles)
News Stories
Polls
News Segments
Photos
Weather
Special Pages
34

36. Sponsorship Opportunities
Rotating Ad
Banners
Video Streaming
Polls
Splash Pages
35

37. Chicago Newspapers
Newspaper Owner
Aurora Beacon News Sun Times Media Group
Chicago Reader Creative Loafing, Inc
Chicago Sun Times Sun Times Media Group
Chicago Tribune Tribune Company
Daily Herald Paddock Publications
Elgin Courier News Sun Times Media Group
Hoy Tribune Company
Joliet Herald News Sun Times Media Group
La Raza ImpreMedia
Lake County News-Sun Sun Times Media Group
Lawndale Lawndale Press, Inc
Naperville Sun Sun Times Media Group
Northwest Herald Shaw Suburban Media
Nuevo Siglo The New Century
Post-Tribune Sun Times Media Group
RedEye Tribune Company
Reflejos Reflejos Publications, LLC
Southtown Star Sun Times Media Group
36

38. Hoy
Owner: Tribune Company
Type: Daily
Language: Spanish
Website: www.vivelohoy.com
La Raza
Owner: ImpreMedia
Type: Weekly
Language: Spanish
Website: www.impre.com/laraza
Lawndale
Owner: Lawndale Press, Inc
Type: Weekly
Language: Bi-Lingual
Website: www.lawndalenews.com
37

39. Reflejos
Owner: Reflejos Publications, LLC
Type: Weekly
Language: Bi-Lingual
Website: www.reflejos.com
Nuevo Siglo
Owner: Latino Print Network
Type: Weekly
Language: Spanish
Website: www.nuevosiglonews.com
38

40. Univision Chicago Research Resources
Research Description
Ratings, Universe Estimates, Reach/Frequency
Nielsen
reports, and other studies
Scarborough Qualitative consumer survey data
Qualitative consumer survey specializing in
Simmons
packaged goods
Kantar Media Intelligence Advertiser spending estimates
Global Insights Population, Income, category spending estimates
Demographic/mapping software with current-year
Geoscape
population estimates
Polk Data for auto registrations, Hispanic by surname
Yankelovich Consumer lifestyle statements
Mintel Oxygen Consumer reports focusing on consumer trends
This book was created by Univision Chicago Research. The
resources sited on this page were used throughout. Please contact
your Univision representative for help with your research needs.
39