Radio engages the imagination through sound and can effectively market messages and move both people and sales. The document highlights that the Cape Coral/Ft. Myers area of Southwest Florida is among the fastest growing metro areas in the US, with retail sales per capita significantly above state averages in both Lee and Collier counties. It promotes partnering with Meridian Broadcasting as a sound move to reach the active, educated adults in the region through their news, talk, and contemporary music radio stations.

1. SOUND MOVES June2011
Radio is the ‘theater of the mind.’ It utilizes sound to engage the
imagination, tell a story, and market your message. Sound moves
people. Sound moves sales. Sound moves partnerships.
Sound Moves People Sound Moves Sales
Cape Coral/Ft. Myers is the 5th Retail Sales per Capita
fasters growing metro in the U.S.!
$13,386
2010 pop. = 618,754 Lee (16.4% over
State Avg.)
+40% $15,222
over 2000! Collier
(32.4% over
State Avg.)
Source: 2010 census
Partnering with Meridian Broadcasting: A Sound Move
Reach the active, The place for news Contemporary music
educated, working and political talk for for the listener
adults of SW Florida. informed adults. at-work or on-the go.
www.meridianradio.com 239-337-2346