This document provides tips for being an effective presenter by becoming an expert, storyteller, and thought leader. It advises becoming an expert by understanding complex information and clients, a storyteller by translating data into insights through design, and a thought leader by always innovating, learning, and teaching others. The overall message is to make meaning out of research and deliver insights simply.

1. “Be a presentation guru”
Telling creative visual stories with complex information
Created by Michael Evanchan
June 2012

2. #1 Be an Expert
Speak the language of your clients
#2 Be a Storyteller
Translate data into unique insights
#2 Be a Thought Leader
Value added through the power of the mind

3. #1
Be an
Expert
Speak the language of your clients by
answering relevant questions and
simplifying complex information.

4. The Expert
The expert is a sponge. Always
focused on asking why…driven to get
down and dirty with the data
The expert finds the patterns in the
complex information and translates
into relevant, client focused insights.
The expert is a valuable asset to any
team by being the go-to-resource for
answering all key business problems.

5. #2
Be a
Storyteller
Making meaning out of research by
mixing data and design to deliver
complex insights in simple terms.

6. The Storyteller
The storyteller uses big picture
thinking to make meaning out of
patterns found in the research.
The storyteller mixes data with
design and delivers complex insights
in simple, client-focused terms.
The storyteller is a luxury to any
team by being a go-to resource for
carefully crafted insight stories.

7. #3
Be a
Thought Leader
Value added through always
innovating, creating, writing,
learning, and teaching.

8. The Thought Leader
The thought leader is always asking
why, is always creative, and is always
challenging the status quo.
The thought leader is passionate
about not just learning but teaching
and growing the minds of the team.
The thought leader adds value to any
team by innovating, writing,
mentoring, and leading by example.

9. Action Plan
Phase 1: Learn product, data
Be a Student sources, and client needs.
Phase 2: Train the team to speak in
Be a Teacher your clients language.
Phase 3: Get to work as an expert,
Be a man of action storyteller, and leader!

10. Thank you!
Created by Michael Evanchan
Evanchan Marketing, LLC
michael@evanchanmarketing.com