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lunes 18 de enero de 2010
Innovación
                                  David Luna
                                  Editor General
                                  Revista
                                  Grupo Editorial Expansión
                                  A Time Inc Company
                                  dluna@expansion.com.mx


lunes 18 de enero de 2010
Innovación
                                  David Luna
                                  Editor General
                                  Revista MANU
                                          FACTURA

                                  Grupo Editorial Expansión
                                  A Time Inc Company
                                  dluna@expansion.com.mx


lunes 18 de enero de 2010
Innovación


lunes 18 de enero de 2010
lunes 18 de enero de 2010
Definir la innovación




lunes 18 de enero de 2010
lunes 18 de enero de 2010
lunes 18 de enero de 2010
lunes 18 de enero de 2010
“Si queremos entender la creatividad necesitamos
                   entender los procesos de selección. ¿Cómo podemos
                    mejorar la creatividad mejorando la manera en que
                      seleccionamos e implementamos nuevas ideas?”

                                              — Mihaly Csikszentmihalyi




lunes 18 de enero de 2010
lunes 18 de enero de 2010
Estructura




lunes 18 de enero de 2010
Estructura
                            Desarrollo de un sistema




lunes 18 de enero de 2010
Estructura
                            Desarrollo de un sistema
                            Mediano y largo plazo




lunes 18 de enero de 2010
Estructura
                            Desarrollo de un sistema
                            Mediano y largo plazo

                            Resultado de un proceso




lunes 18 de enero de 2010
Estructura
                            Desarrollo de un sistema
                            Mediano y largo plazo

                            Resultado de un proceso

                            Beneficio económico




lunes 18 de enero de 2010
Estructura
                            Desarrollo de un sistema
                            Mediano y largo plazo

                            Resultado de un proceso

                            Beneficio económico

                            Oferta de valor

lunes 18 de enero de 2010
lunes 18 de enero de 2010
Se transforma el conocimiento
                en un beneficio ( valor asociado )




                  Mejoras o cambios científicos y
                tecnológicos



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Herramientas




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lunes 18 de enero de 2010
Planeación Estratégica




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lunes 18 de enero de 2010
Planeación de Escenarios




lunes 18 de enero de 2010
Planeación de Escenarios

                                   ✴Fuerzas
                                   ✴Incertidumbres
                                   ✴Escenarios




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the 4 main areas of a business model




                                                                   6




lunes 18 de enero de 2010
hardware
                                                    design!                                  lovemark!

                    record
                   companies!                                                       switching
                                           marketing!                                costs!
                                                                     seamless                                         mass
                                                                       music                                         market!
                                                                     experience!

                                                     iPod
                                                   hardware!                             apple.com!

                                                  &
                     OEMs!               content !
                                                 nts
                                         agreeme          iTunes                   iTunes         retail
                                                         software!                  store!        stores!

                                         people!
                                                         Apple                               Apple
                                                         brand!                              stores!


                                                                                                               large
                                       manu-                                          some                  hardwa
                                                                                                                    re
                                      facturing!        marketing                     music                 revenu
                                  !                                                                                es!
                            people                      & sales!                     revenues!
                                                                                                                          30




lunes 18 de enero de 2010
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Detonadores




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A corporation is a living
           organism; it has to
           continue to shed its skin.

           Methods have to change.
           Focus has to change.
           Values have to change.
           The sum total of those
           changes is
           transformation.


                            — Andrew Grove




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lunes 18 de enero de 2010
“La Innovación no es una opción, es un requisito
                       fundamental para sobrevivir. En el transcurso de la
                        historia las sociedades innovadoras han vencido
                             siempre a sus rivales menos creativos”.

                                                     — Kaihan Krippendorff




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Tres Empresas innovadoras




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lunes 18 de enero de 2010
Tres Empresas mexicanas




lunes 18 de enero de 2010
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lunes 18 de enero de 2010
“La innovación es el polvo mágico que puede hacer de nuestros
               países, ciudades o pueblos, lugares atractivos, dinámicos y dignos
               para vivir e invertir. En estos tiempos difíciles es crucial que
               nuestras políticas se orienten hacia la creación del mejor ambiente
               posible para que la innovación florezca y se disemine. Nuestros
               políticos, por lo tanto, no deben pensar como mecánicos, sino
               como jardineros”

                                                          — José Ángel Gurría
                                                     8 de Junio de 2009, Montreal, Canada




lunes 18 de enero de 2010
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Nanotecnología




lunes 18 de enero de 2010
Nanotecnología

                            Biotecnología




lunes 18 de enero de 2010
Nanotecnología

                            Biotecnología

                            Tecnologías limpias




lunes 18 de enero de 2010
Nanotecnología

                            Biotecnología

                            Tecnologías limpias

                            Telecomunicaciones e informática




lunes 18 de enero de 2010
Nanotecnología

                            Biotecnología

                            Tecnologías limpias

                            Telecomunicaciones e informática

                            Energía



lunes 18 de enero de 2010
Nanotecnología

                            Biotecnología

                            Tecnologías limpias

                            Telecomunicaciones e informática

                            Energía

                            Manufactura sustentable

lunes 18 de enero de 2010
México


lunes 18 de enero de 2010
MEXICO

                                Over the past decade Mexico’s efforts      graduates that enter the domestic labour
                            have focused on achieving macroeconomic        market.
                            stability and stronger growth. However, its        Mexico’s technological and scientific
                            reforms have not led to the productivity       performance, as measured by patents and
                            growth necessary to catch up to other          publications, is low, and knowledge-
                            OECD countries. Continued structural           intensive market services, such as post
                            reforms will be needed to put the country      and telecommunications, represent a very
                            on a firm basis to boost innovation, produc-   small share of gross value added (less
                            tivity and growth.                             than 13% in 2004 compared to an OECD
                                                                           average of 20%). More positively, inter-
                                Mexico’s level of development affects
                                                                           national linkages appear well developed,
                            its innovation system. Its assets include a
                                                                           especially with the United States. There is a
                            young population and geographical prox-
                                                                           high rate of foreign ownership of domestic
                            imity to the largest market in the OECD
                                                                           inventions (61% in 2001-03) and of inter-
                            area. However, various structural weak-
                                                                           national co-inventions (45% in 2002-04), as
                            nesses inhibit innovation, including gaps in
                                                                           evidenced by applications to the European
                            physical infrastructure, restrictive regula-
                                                                           Patent Office. Technology exports also grew
                            tions, and, most importantly, a low level of
                                                                           strongly from 1996 to 2005, by over 10% a
                            human capital.
                                                                           year on average. Uptake of technology is
                                Mexico’s R&D intensity is one of the       also improving; the Internet domain .mx
                            lowest in the OECD area; gross domestic        had the highest average annual growth
                            expenditure on R&D (GERD) is 0.5% of GDP.      (67%) in Internet hosts in the OECD area
                            However, this ratio is not out of line with    between 1998 and 2006.
                            Mexico’s income level, and growth in (real)         The government’s innovation policy
                            GERD has been robust, averaging almost         provides one of the most favourable tax
                            10% a year from 1996 to 2005. Public insti-    treatments for R&D in the OECD area, with
                            tutions and universities continue to play an   one unit of R&D expenditure resulting in
                            important role in R&D; the business sector     0.37 units of tax relief. Government fund-
                            finances 47% of R&D and performs just          ing for business R&D has also increased;
                            under 50%, below the OECD average.             the share of business R&D financed by
                                The number of science and engineer-        government more than doubled from 2.8%
                            ing graduates as a proportion of all new       in 1995 to 5.7% in 2005.
                            degrees is above the OECD average, with a           The key challenge at this stage is to
                            quarter of new university degrees in 2005.     establish supportive underlying conditions
                            However, university graduates are a small      for innovation, particularly with respect to
                            group, and the majority of the working-age     education levels and the competitive
lunes 18 de enero de 2010
                            population leaves school before attaining      and regulatory environment. Enhancing
MEXICO

                                Over the past decade Mexico’s efforts      graduates that enter the domestic labour
                            have focused on achieving macroeconomic        market.
                            stability and stronger growth. However, its        Mexico’s technological and scientific
                            reforms have not led to the productivity       performance, as measured by patents and
                            growth necessary to catch up to other          publications, is low, and knowledge-
                            OECD countries. Continued structural           intensive market services, such as post
                            reforms will be needed to put the country      and telecommunications, represent a very
                            on a firm basis to boost innovation, produc-   small share of gross value added (less
                            tivity and growth.                             than 13% in 2004 compared to an OECD
                                                                           average of 20%). More positively, inter-
                                Mexico’s level of development affects
                                                                           national linkages appear well developed,
                            its innovation system. Its assets include a
                                                                           especially with the United States. There is a
                            young population and geographical prox-
                                                                           high rate of foreign ownership of domestic
                            imity to the largest market in the OECD
                                                                           inventions (61% in 2001-03) and of inter-
                            area. However, various structural weak-
                                                                           national co-inventions (45% in 2002-04), as

                   Debilidad estructural que inhibe la
                            nesses inhibit innovation, including gaps in
                                                                           evidenced by applications to the European
                            physical infrastructure, restrictive regula-
                                                                           Patent Office. Technology exports also grew
                            tions, and, most importantly, a low level of

                innovación, como la brecha existente en
                                                                           strongly from 1996 to 2005, by over 10% a
                            human capital.
                                                                           year on average. Uptake of technology is
                                Mexico’s R&D intensity is one of the       also improving; the Internet domain .mx

             infraestructura física, regulaciones restrictivas
                            lowest in the OECD area; gross domestic
                            expenditure on R&D (GERD) is 0.5% of GDP.
                                                                           had the highest average annual growth
                                                                           (67%) in Internet hosts in the OECD area
                            However, this ratio is not out of line with

                  y un bajo nivel en el capital humano.
                                                                           between 1998 and 2006.
                            Mexico’s income level, and growth in (real)         The government’s innovation policy
                            GERD has been robust, averaging almost         provides one of the most favourable tax
                            10% a year from 1996 to 2005. Public insti-    treatments for R&D in the OECD area, with
                            tutions and universities continue to play an   one unit of R&D expenditure resulting in
                            important role in R&D; the business sector     0.37 units of tax relief. Government fund-
                            finances 47% of R&D and performs just          ing for business R&D has also increased;
                            under 50%, below the OECD average.             the share of business R&D financed by
                                The number of science and engineer-        government more than doubled from 2.8%
                            ing graduates as a proportion of all new       in 1995 to 5.7% in 2005.
                            degrees is above the OECD average, with a           The key challenge at this stage is to
                            quarter of new university degrees in 2005.     establish supportive underlying conditions
                            However, university graduates are a small      for innovation, particularly with respect to
                            group, and the majority of the working-age     education levels and the competitive
lunes 18 de enero de 2010
                            population leaves school before attaining      and regulatory environment. Enhancing
MEXICO

                                Over the past decade Mexico’s efforts      graduates that enter the domestic labour
                            have focused on achieving macroeconomic        market.
                            stability and stronger growth. However, its        Mexico’s technological and scientific
                            reforms have not led to the productivity       performance, as measured by patents and
                            growth necessary to catch up to other          publications, is low, and knowledge-
                            OECD countries. Continued structural           intensive market services, such as post
                            reforms will be needed to put the country      and telecommunications, represent a very
                            on a firm basis to boost innovation, produc-   small share of gross value added (less
                            tivity and growth.                             than 13% in 2004 compared to an OECD
                                                                           average of 20%). More positively, inter-
                                Mexico’s level of development affects
                                                                           national linkages appear well developed,
                            its innovation system. Its assets include a
                                                                           especially with the United States. There is a
                            young population and geographical prox-
                                                                           high rate of foreign ownership of domestic
                            imity to the largest market in the OECD
                                                                           inventions (61% in 2001-03) and of inter-
                            area. However, various structural weak-
                                                                           national co-inventions (45% in 2002-04), as
                            nesses inhibit innovation, including gaps in

                   El gasto en ID es apenas 0.5% del PIB.
                            physical infrastructure, restrictive regula-
                            tions, and, most importantly, a low level of
                                                                           evidenced by applications to the European
                                                                           Patent Office. Technology exports also grew
                                                                           strongly from 1996 to 2005, by over 10% a

                 Las instituciones privadas financian menos
                            human capital.
                                                                           year on average. Uptake of technology is
                                Mexico’s R&D intensity is one of the       also improving; the Internet domain .mx


                 del 50% de la ID, abajo del promedio de los
                            lowest in the OECD area; gross domestic        had the highest average annual growth
                            expenditure on R&D (GERD) is 0.5% of GDP.      (67%) in Internet hosts in the OECD area
                            However, this ratio is not out of line with    between 1998 and 2006.

                              países de la OECD
                            Mexico’s income level, and growth in (real)
                            GERD has been robust, averaging almost
                                                                                The government’s innovation policy
                                                                           provides one of the most favourable tax
                            10% a year from 1996 to 2005. Public insti-    treatments for R&D in the OECD area, with
                            tutions and universities continue to play an   one unit of R&D expenditure resulting in
                            important role in R&D; the business sector     0.37 units of tax relief. Government fund-
                            finances 47% of R&D and performs just          ing for business R&D has also increased;
                            under 50%, below the OECD average.             the share of business R&D financed by
                                The number of science and engineer-        government more than doubled from 2.8%
                            ing graduates as a proportion of all new       in 1995 to 5.7% in 2005.
                            degrees is above the OECD average, with a           The key challenge at this stage is to
                            quarter of new university degrees in 2005.     establish supportive underlying conditions
                            However, university graduates are a small      for innovation, particularly with respect to
                            group, and the majority of the working-age     education levels and the competitive
lunes 18 de enero de 2010
                            population leaves school before attaining      and regulatory environment. Enhancing
3.    SCIENCE AND INNOVATION: COUNTRY NOTES



                                                  MEXICO

                Over the past decade Mexico’s efforts     graduates that enter the domestic labour
           have focused on achieving macroeconomic        market.
           stability and stronger growth. However, its        Mexico’s technological and scientific
           reforms have not led to the productivity       performance, as measured by patents and
           growth necessary to catch up to other          publications, is low, and knowledge-
           OECD countries. Continued structural           intensive market services, such as post
           reforms will be needed to put the country      and telecommunications, represent a very
           on a firm basis to boost innovation, produc-   small share of gross value added (less
           tivity and growth.                             than 13% in 2004 compared to an OECD
                                                          average of 20%). More positively, inter-
                Mexico’s level of development affects
                                                          national linkages appear well developed,
           its innovation system. Its assets include a
                                                          especially with the United States. There is a
           young population and geographical prox-
                                                          high rate of foreign ownership of domestic
           imity to the largest market in the OECD
                                                          inventions (61% in 2001-03) and of inter-
           area. However, various structural weak-
                                                          national co-inventions (45% in 2002-04), as
           nesses inhibit innovation, including gaps in
                                                          evidenced by applications to the European
           physical infrastructure, restrictive regula-
                                                          Patent Office. Technology exports also grew
           tions, and, most importantly, a low level of
                                                          strongly from 1996 to 2005, by over 10% a
           human capital.
                                                          year on average. Uptake of technology is
               Mexico’s R&D intensity is one of the       also improving; the Internet domain .mx
           lowest in the OECD area; gross domestic        had the highest average annual growth
           expenditure on R&D (GERD) is 0.5% of GDP.      (67%) in Internet hosts in the OECD area
           However, this ratio is not out of line with    between 1998 and 2006.
           Mexico’s income level, and growth in (real)         The government’s innovation policy
           GERD has been robust, averaging almost         provides one of the most favourable tax
           10% a year from 1996 to 2005. Public insti-    treatments for R&D in the OECD area, with
           tutions and universities continue to play an   one unit of R&D expenditure resulting in
           important role in R&D; the business sector     0.37 units of tax relief. Government fund-
           finances 47% of R&D and performs just          ing for business R&D has also increased;
           under 50%, below the OECD average.             the share of business R&D financed by
     lunes 18 de enero de 2010                            government more than doubled from 2.8%
3.    SCIENCE AND INNOVATION: COUNTRY NOTES



                                                  MEXICO

                Over the past decade Mexico’s efforts     graduates that enter the domestic labour
           have focused on achieving macroeconomic        market.
           stability and stronger growth. However, its        Mexico’s technological and scientific
           reforms have not led to the productivity       performance, as measured by patents and
           growth necessary to catch up to other          publications, is low, and knowledge-
           OECD countries. Continued structural           intensive market services, such as post
           reforms will be needed to put the country      and telecommunications, represent a very

                   El desempeño de la ciencia y de la tecnología
           on a firm basis to boost innovation, produc-
           tivity and growth.
                                                          small share of gross value added (less
                                                          than 13% in 2004 compared to an OECD


                       es bajo cuando se mide en patentes y
                                                          average of 20%). More positively, inter-
                Mexico’s level of development affects
                                                          national linkages appear well developed,
           its innovation system. Its assets include a
                                                          especially with the United States. There is a
           young population and geographical prox-

                   publicaciones y el mercado del conocimiento
           imity to the largest market in the OECD
           area. However, various structural weak-
                                                          high rate of foreign ownership of domestic
                                                          inventions (61% in 2001-03) and of inter-
                                                          national co-inventions (45% in 2002-04), as

                       intensivo representa menos del 13%,
           nesses inhibit innovation, including gaps in
                                                          evidenced by applications to the European
           physical infrastructure, restrictive regula-
                                                          Patent Office. Technology exports also grew
           tions, and, most importantly, a low level of

                       comparado con 20% en OECD (2004).
                                                          strongly from 1996 to 2005, by over 10% a
           human capital.
                                                          year on average. Uptake of technology is
               Mexico’s R&D intensity is one of the       also improving; the Internet domain .mx
           lowest in the OECD area; gross domestic        had the highest average annual growth
           expenditure on R&D (GERD) is 0.5% of GDP.      (67%) in Internet hosts in the OECD area
           However, this ratio is not out of line with    between 1998 and 2006.
           Mexico’s income level, and growth in (real)         The government’s innovation policy
           GERD has been robust, averaging almost         provides one of the most favourable tax
           10% a year from 1996 to 2005. Public insti-    treatments for R&D in the OECD area, with
           tutions and universities continue to play an   one unit of R&D expenditure resulting in
           important role in R&D; the business sector     0.37 units of tax relief. Government fund-
           finances 47% of R&D and performs just          ing for business R&D has also increased;
           under 50%, below the OECD average.             the share of business R&D financed by
     lunes 18 de enero de 2010                            government more than doubled from 2.8%
3.    SCIENCE AND INNOVATION: COUNTRY NOTES



                                                  MEXICO

                Over the past decade Mexico’s efforts     graduates that enter the domestic labour
           have focused on achieving macroeconomic        market.
           stability and stronger growth. However, its        Mexico’s technological and scientific
           reforms have not led to the productivity       performance, as measured by patents and
           growth necessary to catch up to other          publications, is low, and knowledge-
           OECD countries. Continued structural           intensive market services, such as post
           reforms will be needed to put the country      and telecommunications, represent a very

                  La propiedad de extranjeros de invenciones
           on a firm basis to boost innovation, produc-
           tivity and growth.
                                                          small share of gross value added (less
                                                          than 13% in 2004 compared to an OECD


                    domésticas fue 61% entre 2001 y 2003 .
                Mexico’s level of development affects
           its innovation system. Its assets include a
                                                          average of 20%). More positively, inter-
                                                          national linkages appear well developed,
                                                          especially with the United States. There is a
           young population and geographical prox-
                                                          high rate of foreign ownership of domestic
           imity to the largest market in the OECD
                                                          inventions (61% in 2001-03) and of inter-
           area. However, various structural weak-
                                                          national co-inventions (45% in 2002-04), as
           nesses inhibit innovation, including gaps in
                                                          evidenced by applications to the European
           physical infrastructure, restrictive regula-
                                                          Patent Office. Technology exports also grew
           tions, and, most importantly, a low level of
                                                          strongly from 1996 to 2005, by over 10% a
           human capital.
                                                          year on average. Uptake of technology is
               Mexico’s R&D intensity is one of the       also improving; the Internet domain .mx
           lowest in the OECD area; gross domestic        had the highest average annual growth
           expenditure on R&D (GERD) is 0.5% of GDP.      (67%) in Internet hosts in the OECD area
           However, this ratio is not out of line with    between 1998 and 2006.
           Mexico’s income level, and growth in (real)         The government’s innovation policy
           GERD has been robust, averaging almost         provides one of the most favourable tax
           10% a year from 1996 to 2005. Public insti-    treatments for R&D in the OECD area, with
           tutions and universities continue to play an   one unit of R&D expenditure resulting in
           important role in R&D; the business sector     0.37 units of tax relief. Government fund-
           finances 47% of R&D and performs just          ing for business R&D has also increased;
           under 50%, below the OECD average.             the share of business R&D financed by
     lunes 18 de enero de 2010                            government more than doubled from 2.8%
lunes 18 de enero de 2010
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lunes 18 de enero de 2010
lunes 18 de enero de 2010
En tu fuente, ¿dónde hay innovaoción?




lunes 18 de enero de 2010
lunes 18 de enero de 2010
lunes 18 de enero de 2010
La nota sobre innovación




lunes 18 de enero de 2010
lunes 18 de enero de 2010
lunes 18 de enero de 2010
Periodismo
                               den
                            Innovación


lunes 18 de enero de 2010
El periodismo enfrenta su
                      propio dilema de
                         innovación



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¿La muerte del periodismo?




lunes 18 de enero de 2010
¿La muerte del periodismo?




lunes 18 de enero de 2010
¿La muerte del periodismo?




lunes 18 de enero de 2010
lunes 18 de enero de 2010
“Nadie quiere morir. Incluso las personas que desean ir
                 al cielo no quieren morir para llegar ahí. Pero la muerte
                  es el destino que todos compartimos. Nadie se escapa
                  de ello.Y es así como debería ser porque la Muerte es
                 muy probablemente la invención más sencilla de la Vida.
                  Es el agente de cambio de la vida. Limpia lo viejo para
                                   abrir paso a lo nuevo”.

                                                            — Steve Jobs




lunes 18 de enero de 2010
Innovación en medios




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Tendencias en medios

                            Las 7 fuerzas


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1
                  Mayor consumo de medios



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2
                            Fragmentación



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3
                            Participación



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La era de las redes sociales




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4
                            Personalización



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N=1


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5
                             Nuevos modelos de
                            generación de ingresos


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Print   Web




lunes 18 de enero de 2010
Posibles escenarios 2007 a 2015




                            Negativo-negativo




                                                Print         Web




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Posibles escenarios 2007 a 2015




                            Negativo-negativo




                                                Print         Web




lunes 18 de enero de 2010
Posibles escenarios 2007 a 2015




                            Negativo-negativo                  Negativo Positivo




                                                Print         Web




lunes 18 de enero de 2010
Posibles escenarios 2007 a 2015




                            Negativo-negativo                  Negativo Positivo




                                                Print         Web




lunes 18 de enero de 2010
Posibles escenarios 2007 a 2015




                            Negativo-negativo                  Negativo Positivo




                            Positivo Negativo


                                                Print         Web




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Posibles escenarios 2007 a 2015




                            Negativo-negativo                  Negativo Positivo




                            Positivo Negativo


                                                Print         Web




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Posibles escenarios 2007 a 2015




                            Negativo-negativo                  Negativo Positivo




                            Positivo Negativo                  Positivo Positivo

                                                Print         Web




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Posibles escenarios 2007 a 2015




                            Negativo-negativo                  Negativo Positivo




                            Positivo Negativo                  Positivo Positivo

                                                Print         Web




lunes 18 de enero de 2010
Posibles escenarios 2007 a 2015




                            Negativo-negativo                  Negativo Positivo




                            Positivo Negativo                  Positivo Positivo

                                                Print         Web




lunes 18 de enero de 2010
lunes 18 de enero de 2010
Como se desplazarán los ingresos B2B al
                             entorno on line en los siguientes 5 años




lunes 18 de enero de 2010
Como se desplazarán los ingresos B2B al
                             entorno on line en los siguientes 5 años
                                           Otros Web
                                            2%   8%




                                          Print
                                          90%




lunes 18 de enero de 2010
Como se desplazarán los ingresos B2B al
                             entorno on line en los siguientes 5 años

                                         Otros
                                         15%




                                 Print
                                 25%
                                                        Web
                                                        60%




lunes 18 de enero de 2010
lunes 18 de enero de 2010
6
                            Cambio generacional



lunes 18 de enero de 2010
lunes 18 de enero de 2010
7
                            Mayor ancho de banda



lunes 18 de enero de 2010
lunes 18 de enero de 2010
El nuevo perfil de periodista




lunes 18 de enero de 2010
lunes 18 de enero de 2010
lunes 18 de enero de 2010
lunes 18 de enero de 2010
lunes 18 de enero de 2010
lunes 18 de enero de 2010
Comentarios / Conclusiones




lunes 18 de enero de 2010
lunes 18 de enero de 2010
lunes 18 de enero de 2010
Escenarios


lunes 18 de enero de 2010
lunes 18 de enero de 2010
Fuerzas


lunes 18 de enero de 2010
lunes 18 de enero de 2010
Incertidumbres


lunes 18 de enero de 2010
lunes 18 de enero de 2010
Escenarios


lunes 18 de enero de 2010
Audiencia especializada




                            Audiencia poco especializada




lunes 18 de enero de 2010
Audiencia especializada




                Menor edad                                  Mayor edad




                             Audiencia poco especializada




lunes 18 de enero de 2010
Innovación
                                  David Luna
                                  Editor General
                                  Revista
                                  Grupo Editorial Expansión
                                  A Time Inc Company
                                  dluna@expansion.com.mx


lunes 18 de enero de 2010
Innovación
                                  David Luna
                                  Editor General
                                  Revista MANU
                                          FACTURA

                                  Grupo Editorial Expansión
                                  A Time Inc Company
                                  dluna@expansion.com.mx


lunes 18 de enero de 2010

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Periodismo de Innovación

  • 1. lunes 18 de enero de 2010
  • 2. Innovación David Luna Editor General Revista Grupo Editorial Expansión A Time Inc Company dluna@expansion.com.mx lunes 18 de enero de 2010
  • 3. Innovación David Luna Editor General Revista MANU FACTURA Grupo Editorial Expansión A Time Inc Company dluna@expansion.com.mx lunes 18 de enero de 2010
  • 4. Innovación lunes 18 de enero de 2010
  • 5. lunes 18 de enero de 2010
  • 6. Definir la innovación lunes 18 de enero de 2010
  • 7. lunes 18 de enero de 2010
  • 8. lunes 18 de enero de 2010
  • 9. lunes 18 de enero de 2010
  • 10. “Si queremos entender la creatividad necesitamos entender los procesos de selección. ¿Cómo podemos mejorar la creatividad mejorando la manera en que seleccionamos e implementamos nuevas ideas?” — Mihaly Csikszentmihalyi lunes 18 de enero de 2010
  • 11. lunes 18 de enero de 2010
  • 12. Estructura lunes 18 de enero de 2010
  • 13. Estructura Desarrollo de un sistema lunes 18 de enero de 2010
  • 14. Estructura Desarrollo de un sistema Mediano y largo plazo lunes 18 de enero de 2010
  • 15. Estructura Desarrollo de un sistema Mediano y largo plazo Resultado de un proceso lunes 18 de enero de 2010
  • 16. Estructura Desarrollo de un sistema Mediano y largo plazo Resultado de un proceso Beneficio económico lunes 18 de enero de 2010
  • 17. Estructura Desarrollo de un sistema Mediano y largo plazo Resultado de un proceso Beneficio económico Oferta de valor lunes 18 de enero de 2010
  • 18. lunes 18 de enero de 2010
  • 19. Se transforma el conocimiento en un beneficio ( valor asociado ) Mejoras o cambios científicos y tecnológicos lunes 18 de enero de 2010
  • 20. Herramientas lunes 18 de enero de 2010
  • 21. lunes 18 de enero de 2010
  • 23. lunes 18 de enero de 2010
  • 24. Planeación de Escenarios lunes 18 de enero de 2010
  • 25. Planeación de Escenarios ✴Fuerzas ✴Incertidumbres ✴Escenarios lunes 18 de enero de 2010
  • 26. lunes 18 de enero de 2010
  • 27. lunes 18 de enero de 2010
  • 28. lunes 18 de enero de 2010
  • 29. the 4 main areas of a business model 6 lunes 18 de enero de 2010
  • 30. hardware design! lovemark! record companies! switching marketing! costs! seamless mass music market! experience! iPod hardware! apple.com! & OEMs! content ! nts agreeme iTunes iTunes retail software! store! stores! people! Apple Apple brand! stores! large manu- some hardwa re facturing! marketing music revenu ! es! people & sales! revenues! 30 lunes 18 de enero de 2010
  • 31. lunes 18 de enero de 2010
  • 32. Detonadores lunes 18 de enero de 2010
  • 33. lunes 18 de enero de 2010
  • 34. lunes 18 de enero de 2010
  • 35. lunes 18 de enero de 2010
  • 36. A corporation is a living organism; it has to continue to shed its skin. Methods have to change. Focus has to change. Values have to change. The sum total of those changes is transformation. — Andrew Grove lunes 18 de enero de 2010
  • 37. lunes 18 de enero de 2010
  • 38. “La Innovación no es una opción, es un requisito fundamental para sobrevivir. En el transcurso de la historia las sociedades innovadoras han vencido siempre a sus rivales menos creativos”. — Kaihan Krippendorff lunes 18 de enero de 2010
  • 39. lunes 18 de enero de 2010
  • 40. Tres Empresas innovadoras lunes 18 de enero de 2010
  • 41. lunes 18 de enero de 2010
  • 42. lunes 18 de enero de 2010
  • 43. Tres Empresas mexicanas lunes 18 de enero de 2010
  • 44. lunes 18 de enero de 2010
  • 45. lunes 18 de enero de 2010
  • 46. “La innovación es el polvo mágico que puede hacer de nuestros países, ciudades o pueblos, lugares atractivos, dinámicos y dignos para vivir e invertir. En estos tiempos difíciles es crucial que nuestras políticas se orienten hacia la creación del mejor ambiente posible para que la innovación florezca y se disemine. Nuestros políticos, por lo tanto, no deben pensar como mecánicos, sino como jardineros” — José Ángel Gurría 8 de Junio de 2009, Montreal, Canada lunes 18 de enero de 2010
  • 47. lunes 18 de enero de 2010
  • 49. Nanotecnología Biotecnología lunes 18 de enero de 2010
  • 50. Nanotecnología Biotecnología Tecnologías limpias lunes 18 de enero de 2010
  • 51. Nanotecnología Biotecnología Tecnologías limpias Telecomunicaciones e informática lunes 18 de enero de 2010
  • 52. Nanotecnología Biotecnología Tecnologías limpias Telecomunicaciones e informática Energía lunes 18 de enero de 2010
  • 53. Nanotecnología Biotecnología Tecnologías limpias Telecomunicaciones e informática Energía Manufactura sustentable lunes 18 de enero de 2010
  • 54. México lunes 18 de enero de 2010
  • 55. MEXICO Over the past decade Mexico’s efforts graduates that enter the domestic labour have focused on achieving macroeconomic market. stability and stronger growth. However, its Mexico’s technological and scientific reforms have not led to the productivity performance, as measured by patents and growth necessary to catch up to other publications, is low, and knowledge- OECD countries. Continued structural intensive market services, such as post reforms will be needed to put the country and telecommunications, represent a very on a firm basis to boost innovation, produc- small share of gross value added (less tivity and growth. than 13% in 2004 compared to an OECD average of 20%). More positively, inter- Mexico’s level of development affects national linkages appear well developed, its innovation system. Its assets include a especially with the United States. There is a young population and geographical prox- high rate of foreign ownership of domestic imity to the largest market in the OECD inventions (61% in 2001-03) and of inter- area. However, various structural weak- national co-inventions (45% in 2002-04), as nesses inhibit innovation, including gaps in evidenced by applications to the European physical infrastructure, restrictive regula- Patent Office. Technology exports also grew tions, and, most importantly, a low level of strongly from 1996 to 2005, by over 10% a human capital. year on average. Uptake of technology is Mexico’s R&D intensity is one of the also improving; the Internet domain .mx lowest in the OECD area; gross domestic had the highest average annual growth expenditure on R&D (GERD) is 0.5% of GDP. (67%) in Internet hosts in the OECD area However, this ratio is not out of line with between 1998 and 2006. Mexico’s income level, and growth in (real) The government’s innovation policy GERD has been robust, averaging almost provides one of the most favourable tax 10% a year from 1996 to 2005. Public insti- treatments for R&D in the OECD area, with tutions and universities continue to play an one unit of R&D expenditure resulting in important role in R&D; the business sector 0.37 units of tax relief. Government fund- finances 47% of R&D and performs just ing for business R&D has also increased; under 50%, below the OECD average. the share of business R&D financed by The number of science and engineer- government more than doubled from 2.8% ing graduates as a proportion of all new in 1995 to 5.7% in 2005. degrees is above the OECD average, with a The key challenge at this stage is to quarter of new university degrees in 2005. establish supportive underlying conditions However, university graduates are a small for innovation, particularly with respect to group, and the majority of the working-age education levels and the competitive lunes 18 de enero de 2010 population leaves school before attaining and regulatory environment. Enhancing
  • 56. MEXICO Over the past decade Mexico’s efforts graduates that enter the domestic labour have focused on achieving macroeconomic market. stability and stronger growth. However, its Mexico’s technological and scientific reforms have not led to the productivity performance, as measured by patents and growth necessary to catch up to other publications, is low, and knowledge- OECD countries. Continued structural intensive market services, such as post reforms will be needed to put the country and telecommunications, represent a very on a firm basis to boost innovation, produc- small share of gross value added (less tivity and growth. than 13% in 2004 compared to an OECD average of 20%). More positively, inter- Mexico’s level of development affects national linkages appear well developed, its innovation system. Its assets include a especially with the United States. There is a young population and geographical prox- high rate of foreign ownership of domestic imity to the largest market in the OECD inventions (61% in 2001-03) and of inter- area. However, various structural weak- national co-inventions (45% in 2002-04), as Debilidad estructural que inhibe la nesses inhibit innovation, including gaps in evidenced by applications to the European physical infrastructure, restrictive regula- Patent Office. Technology exports also grew tions, and, most importantly, a low level of innovación, como la brecha existente en strongly from 1996 to 2005, by over 10% a human capital. year on average. Uptake of technology is Mexico’s R&D intensity is one of the also improving; the Internet domain .mx infraestructura física, regulaciones restrictivas lowest in the OECD area; gross domestic expenditure on R&D (GERD) is 0.5% of GDP. had the highest average annual growth (67%) in Internet hosts in the OECD area However, this ratio is not out of line with y un bajo nivel en el capital humano. between 1998 and 2006. Mexico’s income level, and growth in (real) The government’s innovation policy GERD has been robust, averaging almost provides one of the most favourable tax 10% a year from 1996 to 2005. Public insti- treatments for R&D in the OECD area, with tutions and universities continue to play an one unit of R&D expenditure resulting in important role in R&D; the business sector 0.37 units of tax relief. Government fund- finances 47% of R&D and performs just ing for business R&D has also increased; under 50%, below the OECD average. the share of business R&D financed by The number of science and engineer- government more than doubled from 2.8% ing graduates as a proportion of all new in 1995 to 5.7% in 2005. degrees is above the OECD average, with a The key challenge at this stage is to quarter of new university degrees in 2005. establish supportive underlying conditions However, university graduates are a small for innovation, particularly with respect to group, and the majority of the working-age education levels and the competitive lunes 18 de enero de 2010 population leaves school before attaining and regulatory environment. Enhancing
  • 57. MEXICO Over the past decade Mexico’s efforts graduates that enter the domestic labour have focused on achieving macroeconomic market. stability and stronger growth. However, its Mexico’s technological and scientific reforms have not led to the productivity performance, as measured by patents and growth necessary to catch up to other publications, is low, and knowledge- OECD countries. Continued structural intensive market services, such as post reforms will be needed to put the country and telecommunications, represent a very on a firm basis to boost innovation, produc- small share of gross value added (less tivity and growth. than 13% in 2004 compared to an OECD average of 20%). More positively, inter- Mexico’s level of development affects national linkages appear well developed, its innovation system. Its assets include a especially with the United States. There is a young population and geographical prox- high rate of foreign ownership of domestic imity to the largest market in the OECD inventions (61% in 2001-03) and of inter- area. However, various structural weak- national co-inventions (45% in 2002-04), as nesses inhibit innovation, including gaps in El gasto en ID es apenas 0.5% del PIB. physical infrastructure, restrictive regula- tions, and, most importantly, a low level of evidenced by applications to the European Patent Office. Technology exports also grew strongly from 1996 to 2005, by over 10% a Las instituciones privadas financian menos human capital. year on average. Uptake of technology is Mexico’s R&D intensity is one of the also improving; the Internet domain .mx del 50% de la ID, abajo del promedio de los lowest in the OECD area; gross domestic had the highest average annual growth expenditure on R&D (GERD) is 0.5% of GDP. (67%) in Internet hosts in the OECD area However, this ratio is not out of line with between 1998 and 2006. países de la OECD Mexico’s income level, and growth in (real) GERD has been robust, averaging almost The government’s innovation policy provides one of the most favourable tax 10% a year from 1996 to 2005. Public insti- treatments for R&D in the OECD area, with tutions and universities continue to play an one unit of R&D expenditure resulting in important role in R&D; the business sector 0.37 units of tax relief. Government fund- finances 47% of R&D and performs just ing for business R&D has also increased; under 50%, below the OECD average. the share of business R&D financed by The number of science and engineer- government more than doubled from 2.8% ing graduates as a proportion of all new in 1995 to 5.7% in 2005. degrees is above the OECD average, with a The key challenge at this stage is to quarter of new university degrees in 2005. establish supportive underlying conditions However, university graduates are a small for innovation, particularly with respect to group, and the majority of the working-age education levels and the competitive lunes 18 de enero de 2010 population leaves school before attaining and regulatory environment. Enhancing
  • 58. 3. SCIENCE AND INNOVATION: COUNTRY NOTES MEXICO Over the past decade Mexico’s efforts graduates that enter the domestic labour have focused on achieving macroeconomic market. stability and stronger growth. However, its Mexico’s technological and scientific reforms have not led to the productivity performance, as measured by patents and growth necessary to catch up to other publications, is low, and knowledge- OECD countries. Continued structural intensive market services, such as post reforms will be needed to put the country and telecommunications, represent a very on a firm basis to boost innovation, produc- small share of gross value added (less tivity and growth. than 13% in 2004 compared to an OECD average of 20%). More positively, inter- Mexico’s level of development affects national linkages appear well developed, its innovation system. Its assets include a especially with the United States. There is a young population and geographical prox- high rate of foreign ownership of domestic imity to the largest market in the OECD inventions (61% in 2001-03) and of inter- area. However, various structural weak- national co-inventions (45% in 2002-04), as nesses inhibit innovation, including gaps in evidenced by applications to the European physical infrastructure, restrictive regula- Patent Office. Technology exports also grew tions, and, most importantly, a low level of strongly from 1996 to 2005, by over 10% a human capital. year on average. Uptake of technology is Mexico’s R&D intensity is one of the also improving; the Internet domain .mx lowest in the OECD area; gross domestic had the highest average annual growth expenditure on R&D (GERD) is 0.5% of GDP. (67%) in Internet hosts in the OECD area However, this ratio is not out of line with between 1998 and 2006. Mexico’s income level, and growth in (real) The government’s innovation policy GERD has been robust, averaging almost provides one of the most favourable tax 10% a year from 1996 to 2005. Public insti- treatments for R&D in the OECD area, with tutions and universities continue to play an one unit of R&D expenditure resulting in important role in R&D; the business sector 0.37 units of tax relief. Government fund- finances 47% of R&D and performs just ing for business R&D has also increased; under 50%, below the OECD average. the share of business R&D financed by lunes 18 de enero de 2010 government more than doubled from 2.8%
  • 59. 3. SCIENCE AND INNOVATION: COUNTRY NOTES MEXICO Over the past decade Mexico’s efforts graduates that enter the domestic labour have focused on achieving macroeconomic market. stability and stronger growth. However, its Mexico’s technological and scientific reforms have not led to the productivity performance, as measured by patents and growth necessary to catch up to other publications, is low, and knowledge- OECD countries. Continued structural intensive market services, such as post reforms will be needed to put the country and telecommunications, represent a very El desempeño de la ciencia y de la tecnología on a firm basis to boost innovation, produc- tivity and growth. small share of gross value added (less than 13% in 2004 compared to an OECD es bajo cuando se mide en patentes y average of 20%). More positively, inter- Mexico’s level of development affects national linkages appear well developed, its innovation system. Its assets include a especially with the United States. There is a young population and geographical prox- publicaciones y el mercado del conocimiento imity to the largest market in the OECD area. However, various structural weak- high rate of foreign ownership of domestic inventions (61% in 2001-03) and of inter- national co-inventions (45% in 2002-04), as intensivo representa menos del 13%, nesses inhibit innovation, including gaps in evidenced by applications to the European physical infrastructure, restrictive regula- Patent Office. Technology exports also grew tions, and, most importantly, a low level of comparado con 20% en OECD (2004). strongly from 1996 to 2005, by over 10% a human capital. year on average. Uptake of technology is Mexico’s R&D intensity is one of the also improving; the Internet domain .mx lowest in the OECD area; gross domestic had the highest average annual growth expenditure on R&D (GERD) is 0.5% of GDP. (67%) in Internet hosts in the OECD area However, this ratio is not out of line with between 1998 and 2006. Mexico’s income level, and growth in (real) The government’s innovation policy GERD has been robust, averaging almost provides one of the most favourable tax 10% a year from 1996 to 2005. Public insti- treatments for R&D in the OECD area, with tutions and universities continue to play an one unit of R&D expenditure resulting in important role in R&D; the business sector 0.37 units of tax relief. Government fund- finances 47% of R&D and performs just ing for business R&D has also increased; under 50%, below the OECD average. the share of business R&D financed by lunes 18 de enero de 2010 government more than doubled from 2.8%
  • 60. 3. SCIENCE AND INNOVATION: COUNTRY NOTES MEXICO Over the past decade Mexico’s efforts graduates that enter the domestic labour have focused on achieving macroeconomic market. stability and stronger growth. However, its Mexico’s technological and scientific reforms have not led to the productivity performance, as measured by patents and growth necessary to catch up to other publications, is low, and knowledge- OECD countries. Continued structural intensive market services, such as post reforms will be needed to put the country and telecommunications, represent a very La propiedad de extranjeros de invenciones on a firm basis to boost innovation, produc- tivity and growth. small share of gross value added (less than 13% in 2004 compared to an OECD domésticas fue 61% entre 2001 y 2003 . Mexico’s level of development affects its innovation system. Its assets include a average of 20%). More positively, inter- national linkages appear well developed, especially with the United States. There is a young population and geographical prox- high rate of foreign ownership of domestic imity to the largest market in the OECD inventions (61% in 2001-03) and of inter- area. However, various structural weak- national co-inventions (45% in 2002-04), as nesses inhibit innovation, including gaps in evidenced by applications to the European physical infrastructure, restrictive regula- Patent Office. Technology exports also grew tions, and, most importantly, a low level of strongly from 1996 to 2005, by over 10% a human capital. year on average. Uptake of technology is Mexico’s R&D intensity is one of the also improving; the Internet domain .mx lowest in the OECD area; gross domestic had the highest average annual growth expenditure on R&D (GERD) is 0.5% of GDP. (67%) in Internet hosts in the OECD area However, this ratio is not out of line with between 1998 and 2006. Mexico’s income level, and growth in (real) The government’s innovation policy GERD has been robust, averaging almost provides one of the most favourable tax 10% a year from 1996 to 2005. Public insti- treatments for R&D in the OECD area, with tutions and universities continue to play an one unit of R&D expenditure resulting in important role in R&D; the business sector 0.37 units of tax relief. Government fund- finances 47% of R&D and performs just ing for business R&D has also increased; under 50%, below the OECD average. the share of business R&D financed by lunes 18 de enero de 2010 government more than doubled from 2.8%
  • 61. lunes 18 de enero de 2010
  • 62. lunes 18 de enero de 2010
  • 63. lunes 18 de enero de 2010
  • 64. lunes 18 de enero de 2010
  • 65. En tu fuente, ¿dónde hay innovaoción? lunes 18 de enero de 2010
  • 66. lunes 18 de enero de 2010
  • 67. lunes 18 de enero de 2010
  • 68. La nota sobre innovación lunes 18 de enero de 2010
  • 69. lunes 18 de enero de 2010
  • 70. lunes 18 de enero de 2010
  • 71. Periodismo den Innovación lunes 18 de enero de 2010
  • 72. El periodismo enfrenta su propio dilema de innovación lunes 18 de enero de 2010
  • 73. lunes 18 de enero de 2010
  • 74. lunes 18 de enero de 2010
  • 75. lunes 18 de enero de 2010
  • 76. lunes 18 de enero de 2010
  • 77. lunes 18 de enero de 2010
  • 78. lunes 18 de enero de 2010
  • 79. lunes 18 de enero de 2010
  • 80. ¿La muerte del periodismo? lunes 18 de enero de 2010
  • 81. ¿La muerte del periodismo? lunes 18 de enero de 2010
  • 82. ¿La muerte del periodismo? lunes 18 de enero de 2010
  • 83. lunes 18 de enero de 2010
  • 84. “Nadie quiere morir. Incluso las personas que desean ir al cielo no quieren morir para llegar ahí. Pero la muerte es el destino que todos compartimos. Nadie se escapa de ello.Y es así como debería ser porque la Muerte es muy probablemente la invención más sencilla de la Vida. Es el agente de cambio de la vida. Limpia lo viejo para abrir paso a lo nuevo”. — Steve Jobs lunes 18 de enero de 2010
  • 85. Innovación en medios lunes 18 de enero de 2010
  • 86. lunes 18 de enero de 2010
  • 87. Tendencias en medios Las 7 fuerzas lunes 18 de enero de 2010
  • 88. 1 Mayor consumo de medios lunes 18 de enero de 2010
  • 89. lunes 18 de enero de 2010
  • 90. 2 Fragmentación lunes 18 de enero de 2010
  • 91. lunes 18 de enero de 2010
  • 92. 3 Participación lunes 18 de enero de 2010
  • 93. La era de las redes sociales lunes 18 de enero de 2010
  • 94. lunes 18 de enero de 2010
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  • 99. lunes 18 de enero de 2010
  • 100. lunes 18 de enero de 2010
  • 101. lunes 18 de enero de 2010
  • 102. lunes 18 de enero de 2010
  • 103. 4 Personalización lunes 18 de enero de 2010
  • 104. N=1 lunes 18 de enero de 2010
  • 105. lunes 18 de enero de 2010
  • 106. lunes 18 de enero de 2010
  • 107. 5 Nuevos modelos de generación de ingresos lunes 18 de enero de 2010
  • 108. lunes 18 de enero de 2010
  • 109. lunes 18 de enero de 2010
  • 110. lunes 18 de enero de 2010
  • 111. lunes 18 de enero de 2010
  • 112. lunes 18 de enero de 2010
  • 113. lunes 18 de enero de 2010
  • 114. Print Web lunes 18 de enero de 2010
  • 115. Posibles escenarios 2007 a 2015 Negativo-negativo Print Web lunes 18 de enero de 2010
  • 116. Posibles escenarios 2007 a 2015 Negativo-negativo Print Web lunes 18 de enero de 2010
  • 117. Posibles escenarios 2007 a 2015 Negativo-negativo Negativo Positivo Print Web lunes 18 de enero de 2010
  • 118. Posibles escenarios 2007 a 2015 Negativo-negativo Negativo Positivo Print Web lunes 18 de enero de 2010
  • 119. Posibles escenarios 2007 a 2015 Negativo-negativo Negativo Positivo Positivo Negativo Print Web lunes 18 de enero de 2010
  • 120. Posibles escenarios 2007 a 2015 Negativo-negativo Negativo Positivo Positivo Negativo Print Web lunes 18 de enero de 2010
  • 121. Posibles escenarios 2007 a 2015 Negativo-negativo Negativo Positivo Positivo Negativo Positivo Positivo Print Web lunes 18 de enero de 2010
  • 122. Posibles escenarios 2007 a 2015 Negativo-negativo Negativo Positivo Positivo Negativo Positivo Positivo Print Web lunes 18 de enero de 2010
  • 123. Posibles escenarios 2007 a 2015 Negativo-negativo Negativo Positivo Positivo Negativo Positivo Positivo Print Web lunes 18 de enero de 2010
  • 124. lunes 18 de enero de 2010
  • 125. Como se desplazarán los ingresos B2B al entorno on line en los siguientes 5 años lunes 18 de enero de 2010
  • 126. Como se desplazarán los ingresos B2B al entorno on line en los siguientes 5 años Otros Web 2% 8% Print 90% lunes 18 de enero de 2010
  • 127. Como se desplazarán los ingresos B2B al entorno on line en los siguientes 5 años Otros 15% Print 25% Web 60% lunes 18 de enero de 2010
  • 128. lunes 18 de enero de 2010
  • 129. 6 Cambio generacional lunes 18 de enero de 2010
  • 130. lunes 18 de enero de 2010
  • 131. 7 Mayor ancho de banda lunes 18 de enero de 2010
  • 132. lunes 18 de enero de 2010
  • 133. El nuevo perfil de periodista lunes 18 de enero de 2010
  • 134. lunes 18 de enero de 2010
  • 135. lunes 18 de enero de 2010
  • 136. lunes 18 de enero de 2010
  • 137. lunes 18 de enero de 2010
  • 138. lunes 18 de enero de 2010
  • 139. Comentarios / Conclusiones lunes 18 de enero de 2010
  • 140. lunes 18 de enero de 2010
  • 141. lunes 18 de enero de 2010
  • 142. Escenarios lunes 18 de enero de 2010
  • 143. lunes 18 de enero de 2010
  • 144. Fuerzas lunes 18 de enero de 2010
  • 145. lunes 18 de enero de 2010
  • 146. Incertidumbres lunes 18 de enero de 2010
  • 147. lunes 18 de enero de 2010
  • 148. Escenarios lunes 18 de enero de 2010
  • 149. Audiencia especializada Audiencia poco especializada lunes 18 de enero de 2010
  • 150. Audiencia especializada Menor edad Mayor edad Audiencia poco especializada lunes 18 de enero de 2010
  • 151. Innovación David Luna Editor General Revista Grupo Editorial Expansión A Time Inc Company dluna@expansion.com.mx lunes 18 de enero de 2010
  • 152. Innovación David Luna Editor General Revista MANU FACTURA Grupo Editorial Expansión A Time Inc Company dluna@expansion.com.mx lunes 18 de enero de 2010