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Perfecting Your Product Photography




volume 4
Meylah’s eBook Series for Artisans
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Table of Contents                                                  free eBook series




                Perfecting Your                        What I've Learned From
                Product Photography                    Taking Thousands of
                Introduction                           Product Shots
                                                       Chapter 5
                Photographing Your
                Products: Choose Your
                Style and Stick With It
                Chapter 1
                Using Your Camera
                Chapter 2
                Change the Way You
                See Your Work
                Chapter 3
                Small Object Photography
                Chapter 4




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Introduction by Courtney Dirks
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                                                              art, but mastering the camera to feature those pieces in
                                                              their best light is another challenge altogether! Product
                                                              photography is an art in and of itself. And if you are
                                                              unable to hire a professional photographer to shoot your
                                                              work or if you prefer to keep the creative process in house
                                                              from start to finish, then we want to arm you with the right
                                                              information to make your personal product photography
                                                              shoots successful from the get-go!
                                                              In this eBook, we will cover topics ranging from lessons
                                                              learned from taking thousands of product shots to
                                                              becoming more familiar with your camera. If you’ve
                                                              created fabulous products and are ready to take the
                                                              plunge into product photography, the insights in this
                                                              eBook will set you on the right path to capturing
                                                              remarkable images of your work!


Photo credit: Annafur

You may have mastered the art of using a torch,
paintbrush, kiln or other tools to create fabulous works of



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Chapter 1 by Courtney Dirks
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                                                           get so wrapped up in taking the perfect product shot that
                                                           it winds up pulling them away from where they should
                                                           really be focusing, which is on creating the products that
                                                           brought them into this industry in the first place.
                                                           There is beauty in simplicity when it comes to mastering
                                                           product shots. Here are a few valuable, simple tips that
                                                           will improve your product photography:

                                                           Focus on your Product
                                                           If you’re exerting all your energy trying to find the
                                                           perfect props, you may want to take a step back to
                                                           really evaluate what those props are doing to improve
                                                           the quality of your image. If the purpose of the prop(s)
                                                           is to display the product in its’ best light or if it serves
                                                           a purpose (such as holding your items in place) then
                                                           it’s worthwhile. On the other hand, if your props are
                                                           a distraction, remove them from your photo. Your
Photo credit: AForestFrolic
                                                           concentration should be focused on making your items
                                                           unique rather than their surroundings!
Tackling product photography, especially as a beginner
can be an incredibly daunting task. Oftentimes artisans



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Be Consistent                                                 Related Resources
Try to create a theme for your product shots through
                                                             – Using Flickr To Share Your Work
consistent backgrounds and props. This doesn’t mean
you have to be boring! Again, as I mentioned above,          – Online Printing Solutions: More Perks than
the key is to avoid distractions and by using the same         Price and Quality
backgrounds and props, you’ll create a cohesive look         – Best Face Forward: How to Get a Great Profile Shot
when featuring multiple product images alongside
each another.

Start Slow and Build From There
Don’t try to make every aspect of your pictures perfect
from the get-go. When I started taking product shots,
my biggest struggle was managing the lighting in
my shots. Once I figured out how to capture good
lighting for my products, I moved on to the props and
backgrounds I wanted to use, and so forth. Becoming
a good photographer doesn’t happen overnight, but if
you're patient, you’ll develop the necessary skills to get
great shots, and before you know it, other people will
be asking you for photography advice!




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Chapter 2 by Marlo Miyashiro
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                                                         photos and limit the need for a lot of editing with photo
                                                         software. During your practice photography sessions,
                                                         you’ll want to be sure to take notes so you’ll learn what
                                                         works best for your camera and lighting environment.

                                                         Auto Focusing
                                                         Using your camera’s auto focus is important for a clear
                                                         image. Most point-and-shoot cameras focus in on the
                                                         center of the frame when the shutter button is pressed
                                                         down halfway. Use this to your advantage and point the
                                                         middle of the frame to your focal point first, focus on it
                                                         and while holding the button, swivel your camera up to
                                                         create image to create the proper composition (using
                                                         the rule of thirds) then take the shot. In macro mode,
                                                         this will enhance the depth of field by making the closest
                                                         focal point in focus and the background slightly blurry.

                                                         Auto Focusing Tips:
Today, let’s focus on some of the technical aspects of   • Compose your shot first and then move the focal
photography. Experimenting with the following settings     point to center of the frame to in on it before you
in your camera will give you more control over your        focus on it.



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• When you have the focal point in focus, swivel your       WB Tips:
  camera up into the right composition.                     • Point the camera at something that is pure white –
                                                              like a sheet of printer paper.
• Keep your camera lens on the same focal plane before
  you shoot (in other words, moving parallel to your        • If this still doesn’t give you the best colors, you can try
  work is acceptable – moving closer or farther away          adjusting the WB using an 18% gray card (available at
  from your work will ruin the sharpness of the image         camera supply shops).
  and make it necessary to refocus your photo).
                                                            • Hold the paper at the same distance from the lens
White Balance (WB)                                            as your objects will be for the best results.
This is indicated on your manual mode screen with an
                                                            Exposure Value Compensation (EV +/-):
icon that looks like two triangles with a circle between
                                                            This will instantly brighten or darken your photos within
them. Refer to your camera’s manual to learn how to
                                                            your camera and could further minimize the need for
adjust the WB – each camera is different.
                                                            photo editing later. Refer to your user’s manual learn
When you adjust the WB, you are essentially telling         how to use the in-camera EV adjustment.
your camera, “This is what white looks like” within the
lighting environment you are shooting in. This eliminates   EV Tips:
the need for expensive daylight balanced light bulbs        • Some cameras have a built in EV +/- “bracketing”
or using the camera’s guessing system (auto white             system which allows the camera to take three
balance) that can easily be thrown off by anything from       (or more) shots in a row. One set at a +1, one
an overhead light to the color of your clothing.              in the neutral position and one at the -1 setting.



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• Take notes when you are taking these photos so you          The more you know about how your camera operates
  know what looks best when you are reviewing                 the better your photos will be and then one day you’ll
  your shots.                                                 find yourself actually looking forward to taking more
                                                              photos of your work!
• Your camera’s LCD screen isn’t the most reliable
  gauge of brightness, so take lots of different photos
                                                               Related Resources
  and then look at them on your computer.
                                                              – Four Favorite Point and Shoot Cameras
The #1 Most Important Thing
To Remember                                                   – How to Get Started on Flickr: Registering!
Never, ever use your camera’s flash to take photos            – Flickr Groups: Crafting, Blogging, Promoting
of small objects! Even with tissues covering the flash,
the light emitted by your camera’s flash is too harsh
to evenly light small objects. Instead, make sure you
have plenty of ambient light and keep adjusting your
lighting set up until you can consistently take photos
without that little “shaking hand” showing itself on your
camera’s screen.
Of courses, all of this is just the tip of the proverbial
iceberg when it comes to small object photography.
I encourage you to keep learning and experimenting
with your work, composition and camera settings.


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                                                         Have you ever really looked at a great photo? Not just
                                                         the featured object, but the way things are placed
                                                         within the frame? The ones that really catch our eye
                                                         generally have certain things in common:
                                                         • The background doesn't compete with the item(s)
                                                         • Objects are placed at an angle or off-center, not in the
                                                           center of the frame
                                                         • The main focal point is close to one of the corners of
                                                           the photo
                                                         • The object(s) fill the frame
                                                         While there are definitely exceptions to these rules, one
                                                         of the easiest ways to create interest in your photos is
                                                         to simply place your object(s) at an angle or just off of
                                                         center. By doing this you create visual “movement” and
                                                         depth within the frame which allows the viewer’s eye
                                                         to focus on the main subject after following an easy,
To continue the improvement of your small object
                                                         natural pattern around the image.
photographs, let’s talk about taking a completely
different approach to the composition of your photos.



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Why does this work? Let’s look at the “Rule of Thirds”.        You can also give these ideas a try:
In the visual arts, the “Rule of Thirds” states:
                                                               • Place your piece at a diagonal with an intersecting
“An image should be imagined as divided into nine                horizontal background line. This creates visual
 equal parts by two equally-spaced horizontal lines and          movement and more points of interest within the image.
 two equally-spaced vertical lines, and that important
                                                               • Focus sharply on the main part of the object and
 compositional elements should be placed along these lines
                                                                 allow the depth of field to blur the outer edges. Using
 or their intersections. Proponents of the technique claim
                                                                 depth of field to your advantage, you can further
 that aligning a subject with these points creates more
                                                                 enhance your photo and draw your customer’s
 tension, energy and interest in the composition than simply
                                                                 attention to the main focal point of your piece
 centering the subject would.” (Source: Wiki Rule of Thirds)
                                                               • If you're photographing jewelry, in particular, necklaces,
In the photo above, you’ll see 3 lines x 3 lines layered
                                                                 swirl your necklace chains in an “S” pattern away from
over the top of the photo, stretched to the ends of
                                                                 the lens at an angle – curving lines are very pleasing to
the photo. The pendant is placed in the lower right
                                                                 the eye. Think of how wind and water are depicted in
intersection of the grid. This creates a visual energy that
                                                                 a painting – these are the types of curves you want to
is much more interesting to the eye than simply placing
                                                                 emulate. Use of depth of field is good to try here too.
the pendant in the lower center of the frame.
                                                               • If you are used to placing your piece in the very
The next time you are taking your photos, imagine this
                                                                 center, try to see if you can angle the object or move
grid (some cameras actually have a setting that will
                                                                 your camera a little to one side. It’s amazing how a
place the grid on the screen) while you are composing
                                                                 tiny change can make all the difference between a
you photos and see what happens.
                                                                 stagnant photo and a dynamic one!

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The main point here is to experiment with your
composition. Be daring. Take photos that are *too* close
and take photos at *extreme* angles. Then compare
the visual interest in those shots to your standard
photos. You might be surprised to find that what you
once thought was “over the top” is actually the more
interesting composition for your work!

 Related Resources
– The Anatomy of A Great Product Shot
– Let's Picnik: Photo Editing Made Easy!
– How To Edit Your Photos using Picnik




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Chapter 4 by Marlo Miyashiro
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                                                             shop. You’ve read the tutorials, turned off the flash, set
                                                             up near a window, purchased a fancy light-tent pop-up
                                                             contraption and perhaps even upgraded your camera
                                                             and still, your results have been less than spectacular.

                                                             What more do you need to do to take an
                                                             amazing photo?
                                                             The difference between a good photo and a great
                                                             photo, particularly with small objects, can be subtle.
                                                             Composition, lighting and clarity all work together to
                                                             create a visually appealing photo that gets the viewer
                                                             up close and personal with the item – giving them a
                                                             chance to emotionally connect, click and ultimately
                                                             purchase it!




If you’re like most people with online storefronts, taking
better great photos of your small objects is number one
on the list of things you need to do to improve your



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>


To achieve this kind of “visually tactile” imagery, it is     • Learn how to use your camera’s manual settings to
necessary to approach your photography from your                manipulate your photos.
customer’s point of view. For instance, they might wonder:
                                                              • Play with the depth of field (sharp focus in front, soft
                                                                focus toward the back) to create visual movement
• What is the piece made out of?
                                                                within the frame.
• How big is it?
                                                              • Be daring and let part of the piece fall off the edge of
• How heavy is it?                                              the photo.
• How wide is it?                                             • Take super close up (or crop your photos) to highlight
                                                                the texture of the piece.
• What does it feel like?
                                                              Having trouble visually conveying the size of your piece?
Now you might be thinking, “How in the world do I show
                                                              Use one of your shots to:
my customer what it *feels* like or how *heavy* it is if
it’s just a photograph?”
                                                              • Take a photo of the piece in or on your
                                                                (or a friend’s) hand
This is where you start using that creative brain of yours!
Yes, the same one that created that fantastic item you        • Place it next to an everyday (internationally
are photographing – and start playing:                          recognized) object like a drinking glass, pencil,
                                                                leaf, stapler, a pile of thumbtacks, a lemon…you
• Try taking photos at lots of different angles.                get the point.
• Go extreme – get down to eye level with your work.

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• Important: Be sure the object you are using for
  comparison falls off the photo’s edge so it doesn’t
  compete with your item!
The photographs we take are much more than a record
of what we make. They are quite literally the gateway
to a better understanding of you, your work and your
business. Let’s make the most of them, shall we?

Related Resources
– How to Display and Present Your Products Effectively
– How To Use A Lightbox For Your Product Shots
– How to Create An Ad for Your Business




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                                                          me transition from completely dreading taking photos of
                                                          my products to enjoying every second of it and now, I’m
                                                          grateful for the opportunity to share the most valuable
                                                          lessons I’ve learned with you:
                                                          1. Take several shots of your product, but don’t get so
                                                             caught up in capturing the ABSOLUTE perfect shot
                                                             that your products never make it online. To give you
                                                             a gauge, I take roughly 15-20 shots per product and
                                                             narrow the final selection down to 3-5 of the best shots.
                                                          2. Identify the gear you want to use – I started out with a
                                                             Canon Powershot Digital Elph, which is a simple point
                                                             and shoot camera that I loved, but it broke so I had to
                                                             move on. Now I’ve graduated to shooting with a Canon
                                                             EOS Digital Rebel and I’ve really benefited from the perks
                                                             of using an SLR (Single-Lens Reflex) camera. I alternate
                                                             back and forth from using the lens that came with the
                                                             camera and a separate macro lens that I purchased.
After taking thousands upon thousands of product shots
in preparation for my online store launch, I’ve learned
countless valuable lessons. These lessons have helped



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3. Create consistency with your product shots – At first          covering your windows with a white sheet) and (2)
   I was just focused on capturing great shots, using all         avoid direct sunlight.
   kinds of props, backgrounds, etc. trying to make them
                                                                6. Don’t use a flash – No matter what time of day you’ve
   look fun and artsy. What I realized is that although
                                                                   selected to shoot, turn off your flash! It will create
   the images looked great individually, they lacked
                                                                   nasty glare.
   cohesion as a group. Now I aim to take a few pictures
   against a flat background so people can really see           7. Look around – try to find inspiration in the things
   the workmanship without distractions, then I take 1-2           you are drawn to, such as the magazines you like,
   more creative shots using a fun background or a prop.           the blogs you read, or the handmade shops you are
                                                                   interested in. What about their presentation draws
4. Find a system that works for you – I’ve read many
                                                                   you in? Can you incorporate some of those ideas into
   articles on how to take great product shots, but
                                                                   your photography?
   it’s difficult (and sometimes even contradictory) to
   implement everyone’s strategies and advice. Take the         8. Find the right props & background supplies – I’ve
   tips that really resonate with you and put those to use,        tried all sorts of props and I’ve finally settled on
   if other tips don’t strike you, move on!                        a few that actually aid me in photographing my
                                                                   images (for example, a metal jewelry display tree
5. Decide if you prefer shooting in the Night or Day –
                                                                   for photographing jewelry to show how it hangs).
   From all the articles I poured through, I found that
                                                                   For backgrounds, I focus on using items (such as
   many people prefer to shoot during the day. If you
                                                                   scrapbook paper or tiles) that can easily be used
   are shooting during the day, the two greatest lessons
                                                                   behind or underneath products to create a clean
   I’ve learned are to (1) diffuse the light to prevent glare
                                                                   and consistent look.
   (a great way to do so if you’re shooting inside is by

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9. Find a great photo editing system – there are a          Related Resources
   number of great (and even free) photo editing tools
                                                            – Creating the Perfect Photo Setup For Your
   available on the market that will help you clean up
                                                              Product Photography
   (edit) and tag your images. Find the one that works
   best for you.                                            – Creative Commons: The What, Why and How
10. Finally & most importantly, don’t get discouraged       – Great Places for Continuing Education in Your Craft
  – I’ve dedicated hours upon hours and days upon
  days trying to figure out how to get my product
  photography just right and at times, I felt very
  discouraged, yet I stuck with it and I’m glad I did. If
  you feel like pulling your hair out, it always helps to
  walk away for a bit and come back once you’ve had a
  chance to recharge.




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Contributors                             Marlo Miyashiro, (a.k.a.            Stay Tuned…
Courtney Dirks, a recent escapee         IMakeCuteStuff) has been in the     We hope this eBook has helped
of the corporate world with a            retail and wholesale handmade       alleviate some of the challenges
background in commercial real            craft industries for more than 20   you’ve faced and eased your anxiety
estate, communications, and sales.       years. She is a jeweler, crafter,   about product photography. We are
She began alleviating her stress at      teacher, arts business consultant   devoted to provide the best solutions
work through creating handmade           for emerging artists and current    for individuals to learn, share and
jewelry for Courtney Rian Designs.       organizer of etsyRAIN, an active    support each other’s business growth
After bouncing around the west coast     community of over 1000 artists      online and we wish you the best of
for years, she settled in Seattle and    who reside in western Washington.   luck in your quest for online selling
has found great joy traveling, playing   Check out Marlo's new photography   success. Stay tuned for future eBooks
sports and interacting with the local    blog at SmallObjectPhotography      from Meylah!
creative community.                      and learn more about her classes
                                         and consulting services at
                                         CreativeArtsConsulting.




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                                        Benefits of Meylah                     Our Values
                                        1. Build your brand and share the      • Be Committed to Helping Each
                                           story of their work through a         Other
                                           personalized blog
                                                                               • Live and Breathe Creativity
                                        2. Sell your products and services
                                                                               • Smile and Have Fun
                                           with a customized storefront
                                                                               • Show Passion in All That You Do
                                        3. Connect and build their community
                                           and customer base through           • Give Before You Take
                                           integrated social media channels
                                                                               • Together We Create a Great
                                        4. Share or sell your knowledge with     Experience
Photo credit: Kalyan Kanuri
                                           an online tutorial creation tool
                                                                               • Foster Dynamic Learning
                                           called Byte-Syze Learning
About Meylah                                                                   • Be Humble and Honest
Meylah provides artisans with           5. Effectively manage your business
their own ecommerce website and            all-in-one-place with innovative    • Do More with Less
powerful tools so they can sell their      administration tools
                                                                               • Embrace Change
products anytime, anyplace...easily.




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License                                 Warning and Disclaimer
This work is licensed under the         Every effort has been made to
Creative Commons Attribution Non-       make this book as complete and as
commercial No Derivative Works          accurate as possible, but no warranty
3.0 United States License. To view      of fitness is implied. The information
a copy of this license, visit http://   provided is on an “as is” basis. The
creativecommons.org/licenses/           authors shall have neither liability nor
byncnd/3.0/us/ or send a letter         responsibility to any person or entity
to Creative Commons, 171 Second         with respect to loss or damages
Street, Suite 300, San Francisco,       arising from the information
California, 94105, USA                  contained in this eBook.

Trademarks
All terms mentioned in this book
that are known to be trademarks
or service marks have been
appropriately capitalized. Use of
a term in this book should not be
regarded as affecting the validity of
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Perfecting Your Product Photography

  • 1. Perfecting Your Product Photography volume 4 Meylah’s eBook Series for Artisans Click Here to Subscribe eBooks
  • 2. subscribe to this Table of Contents free eBook series Perfecting Your What I've Learned From Product Photography Taking Thousands of Introduction Product Shots Chapter 5 Photographing Your Products: Choose Your Style and Stick With It Chapter 1 Using Your Camera Chapter 2 Change the Way You See Your Work Chapter 3 Small Object Photography Chapter 4 share this post this on facebook on twitter eBooks 2
  • 3. Perfecting Your subscribe to this Product Photography free eBook series Introduction by Courtney Dirks > art, but mastering the camera to feature those pieces in their best light is another challenge altogether! Product photography is an art in and of itself. And if you are unable to hire a professional photographer to shoot your work or if you prefer to keep the creative process in house from start to finish, then we want to arm you with the right information to make your personal product photography shoots successful from the get-go! In this eBook, we will cover topics ranging from lessons learned from taking thousands of product shots to becoming more familiar with your camera. If you’ve created fabulous products and are ready to take the plunge into product photography, the insights in this eBook will set you on the right path to capturing remarkable images of your work! Photo credit: Annafur You may have mastered the art of using a torch, paintbrush, kiln or other tools to create fabulous works of share this post this on facebook on twitter eBooks 3
  • 4. Share this eBook! > If you enjoy this eBook, please You Can: consider sending it to your – Download This eBook friends and network! – Share This eBook by Email – Post or Embed This eBook on Your Blog – Post to Twitter – Share on Facebook Meylah provides you with your own ecommerce website and powerful tools so you can sell your products anytime, anyplace...easily. Pssssst! Go to next page for more content! > eBooks Pssssst! Go to next page for more content! 4 >
  • 5. Photographing Your Products: subscribe to this Choose Your Style & Stick With It free eBook series Chapter 1 by Courtney Dirks > get so wrapped up in taking the perfect product shot that it winds up pulling them away from where they should really be focusing, which is on creating the products that brought them into this industry in the first place. There is beauty in simplicity when it comes to mastering product shots. Here are a few valuable, simple tips that will improve your product photography: Focus on your Product If you’re exerting all your energy trying to find the perfect props, you may want to take a step back to really evaluate what those props are doing to improve the quality of your image. If the purpose of the prop(s) is to display the product in its’ best light or if it serves a purpose (such as holding your items in place) then it’s worthwhile. On the other hand, if your props are a distraction, remove them from your photo. Your Photo credit: AForestFrolic concentration should be focused on making your items unique rather than their surroundings! Tackling product photography, especially as a beginner can be an incredibly daunting task. Oftentimes artisans share this post this on facebook on twitter eBooks 5
  • 6. Photographing Your Products: subscribe to this Choose Your Style & Stick With It free eBook series Chapter 1 by Courtney Dirks > Be Consistent Related Resources Try to create a theme for your product shots through – Using Flickr To Share Your Work consistent backgrounds and props. This doesn’t mean you have to be boring! Again, as I mentioned above, – Online Printing Solutions: More Perks than the key is to avoid distractions and by using the same Price and Quality backgrounds and props, you’ll create a cohesive look – Best Face Forward: How to Get a Great Profile Shot when featuring multiple product images alongside each another. Start Slow and Build From There Don’t try to make every aspect of your pictures perfect from the get-go. When I started taking product shots, my biggest struggle was managing the lighting in my shots. Once I figured out how to capture good lighting for my products, I moved on to the props and backgrounds I wanted to use, and so forth. Becoming a good photographer doesn’t happen overnight, but if you're patient, you’ll develop the necessary skills to get great shots, and before you know it, other people will be asking you for photography advice! share this post this on facebook on twitter eBooks 6
  • 7. Using Your subscribe to this Camera free eBook series Chapter 2 by Marlo Miyashiro > photos and limit the need for a lot of editing with photo software. During your practice photography sessions, you’ll want to be sure to take notes so you’ll learn what works best for your camera and lighting environment. Auto Focusing Using your camera’s auto focus is important for a clear image. Most point-and-shoot cameras focus in on the center of the frame when the shutter button is pressed down halfway. Use this to your advantage and point the middle of the frame to your focal point first, focus on it and while holding the button, swivel your camera up to create image to create the proper composition (using the rule of thirds) then take the shot. In macro mode, this will enhance the depth of field by making the closest focal point in focus and the background slightly blurry. Auto Focusing Tips: Today, let’s focus on some of the technical aspects of • Compose your shot first and then move the focal photography. Experimenting with the following settings point to center of the frame to in on it before you in your camera will give you more control over your focus on it. share this post this on facebook on twitter eBooks 7
  • 8. Using Your subscribe to this Camera free eBook series Chapter 2 by Marlo Miyashiro > • When you have the focal point in focus, swivel your WB Tips: camera up into the right composition. • Point the camera at something that is pure white – like a sheet of printer paper. • Keep your camera lens on the same focal plane before you shoot (in other words, moving parallel to your • If this still doesn’t give you the best colors, you can try work is acceptable – moving closer or farther away adjusting the WB using an 18% gray card (available at from your work will ruin the sharpness of the image camera supply shops). and make it necessary to refocus your photo). • Hold the paper at the same distance from the lens White Balance (WB) as your objects will be for the best results. This is indicated on your manual mode screen with an Exposure Value Compensation (EV +/-): icon that looks like two triangles with a circle between This will instantly brighten or darken your photos within them. Refer to your camera’s manual to learn how to your camera and could further minimize the need for adjust the WB – each camera is different. photo editing later. Refer to your user’s manual learn When you adjust the WB, you are essentially telling how to use the in-camera EV adjustment. your camera, “This is what white looks like” within the lighting environment you are shooting in. This eliminates EV Tips: the need for expensive daylight balanced light bulbs • Some cameras have a built in EV +/- “bracketing” or using the camera’s guessing system (auto white system which allows the camera to take three balance) that can easily be thrown off by anything from (or more) shots in a row. One set at a +1, one an overhead light to the color of your clothing. in the neutral position and one at the -1 setting. share this post this on facebook on twitter eBooks 8
  • 9. Using Your subscribe to this Camera free eBook series Chapter 2 by Marlo Miyashiro > • Take notes when you are taking these photos so you The more you know about how your camera operates know what looks best when you are reviewing the better your photos will be and then one day you’ll your shots. find yourself actually looking forward to taking more photos of your work! • Your camera’s LCD screen isn’t the most reliable gauge of brightness, so take lots of different photos Related Resources and then look at them on your computer. – Four Favorite Point and Shoot Cameras The #1 Most Important Thing To Remember – How to Get Started on Flickr: Registering! Never, ever use your camera’s flash to take photos – Flickr Groups: Crafting, Blogging, Promoting of small objects! Even with tissues covering the flash, the light emitted by your camera’s flash is too harsh to evenly light small objects. Instead, make sure you have plenty of ambient light and keep adjusting your lighting set up until you can consistently take photos without that little “shaking hand” showing itself on your camera’s screen. Of courses, all of this is just the tip of the proverbial iceberg when it comes to small object photography. I encourage you to keep learning and experimenting with your work, composition and camera settings. share this post this on facebook on twitter eBooks 9
  • 10. Free Ecommerce Website & Personal Coaching. Get step by step instructions so you can sell your products and manage your business...easily. Pssssst! Go to next page for more content! >
  • 11. Change The Way subscribe to this You See Your Work free eBook series Chapter 3 by Marlo Miyashiro > Have you ever really looked at a great photo? Not just the featured object, but the way things are placed within the frame? The ones that really catch our eye generally have certain things in common: • The background doesn't compete with the item(s) • Objects are placed at an angle or off-center, not in the center of the frame • The main focal point is close to one of the corners of the photo • The object(s) fill the frame While there are definitely exceptions to these rules, one of the easiest ways to create interest in your photos is to simply place your object(s) at an angle or just off of center. By doing this you create visual “movement” and depth within the frame which allows the viewer’s eye to focus on the main subject after following an easy, To continue the improvement of your small object natural pattern around the image. photographs, let’s talk about taking a completely different approach to the composition of your photos. share this post this on facebook on twitter eBooks 11
  • 12. Change The Way subscribe to this You See Your Work free eBook series Chapter 3 by Marlo Miyashiro > Why does this work? Let’s look at the “Rule of Thirds”. You can also give these ideas a try: In the visual arts, the “Rule of Thirds” states: • Place your piece at a diagonal with an intersecting “An image should be imagined as divided into nine horizontal background line. This creates visual equal parts by two equally-spaced horizontal lines and movement and more points of interest within the image. two equally-spaced vertical lines, and that important • Focus sharply on the main part of the object and compositional elements should be placed along these lines allow the depth of field to blur the outer edges. Using or their intersections. Proponents of the technique claim depth of field to your advantage, you can further that aligning a subject with these points creates more enhance your photo and draw your customer’s tension, energy and interest in the composition than simply attention to the main focal point of your piece centering the subject would.” (Source: Wiki Rule of Thirds) • If you're photographing jewelry, in particular, necklaces, In the photo above, you’ll see 3 lines x 3 lines layered swirl your necklace chains in an “S” pattern away from over the top of the photo, stretched to the ends of the lens at an angle – curving lines are very pleasing to the photo. The pendant is placed in the lower right the eye. Think of how wind and water are depicted in intersection of the grid. This creates a visual energy that a painting – these are the types of curves you want to is much more interesting to the eye than simply placing emulate. Use of depth of field is good to try here too. the pendant in the lower center of the frame. • If you are used to placing your piece in the very The next time you are taking your photos, imagine this center, try to see if you can angle the object or move grid (some cameras actually have a setting that will your camera a little to one side. It’s amazing how a place the grid on the screen) while you are composing tiny change can make all the difference between a you photos and see what happens. stagnant photo and a dynamic one! share this post this on facebook on twitter eBooks 12
  • 13. Change The Way subscribe to this You See Your Work free eBook series Chapter 3 by Marlo Miyashiro > The main point here is to experiment with your composition. Be daring. Take photos that are *too* close and take photos at *extreme* angles. Then compare the visual interest in those shots to your standard photos. You might be surprised to find that what you once thought was “over the top” is actually the more interesting composition for your work! Related Resources – The Anatomy of A Great Product Shot – Let's Picnik: Photo Editing Made Easy! – How To Edit Your Photos using Picnik share this post this on facebook on twitter eBooks 13
  • 14. Small Object subscribe to this Photography free eBook series Chapter 4 by Marlo Miyashiro > shop. You’ve read the tutorials, turned off the flash, set up near a window, purchased a fancy light-tent pop-up contraption and perhaps even upgraded your camera and still, your results have been less than spectacular. What more do you need to do to take an amazing photo? The difference between a good photo and a great photo, particularly with small objects, can be subtle. Composition, lighting and clarity all work together to create a visually appealing photo that gets the viewer up close and personal with the item – giving them a chance to emotionally connect, click and ultimately purchase it! If you’re like most people with online storefronts, taking better great photos of your small objects is number one on the list of things you need to do to improve your share this post this on facebook on twitter eBooks 14
  • 15. Small Object subscribe to this Photography free eBook series Chapter 4 by Marlo Miyashiro > To achieve this kind of “visually tactile” imagery, it is • Learn how to use your camera’s manual settings to necessary to approach your photography from your manipulate your photos. customer’s point of view. For instance, they might wonder: • Play with the depth of field (sharp focus in front, soft focus toward the back) to create visual movement • What is the piece made out of? within the frame. • How big is it? • Be daring and let part of the piece fall off the edge of • How heavy is it? the photo. • How wide is it? • Take super close up (or crop your photos) to highlight the texture of the piece. • What does it feel like? Having trouble visually conveying the size of your piece? Now you might be thinking, “How in the world do I show Use one of your shots to: my customer what it *feels* like or how *heavy* it is if it’s just a photograph?” • Take a photo of the piece in or on your (or a friend’s) hand This is where you start using that creative brain of yours! Yes, the same one that created that fantastic item you • Place it next to an everyday (internationally are photographing – and start playing: recognized) object like a drinking glass, pencil, leaf, stapler, a pile of thumbtacks, a lemon…you • Try taking photos at lots of different angles. get the point. • Go extreme – get down to eye level with your work. share this post this on facebook on twitter eBooks 15
  • 16. Small Object subscribe to this Photography free eBook series Chapter 4 by Marlo Miyashiro > • Important: Be sure the object you are using for comparison falls off the photo’s edge so it doesn’t compete with your item! The photographs we take are much more than a record of what we make. They are quite literally the gateway to a better understanding of you, your work and your business. Let’s make the most of them, shall we? Related Resources – How to Display and Present Your Products Effectively – How To Use A Lightbox For Your Product Shots – How to Create An Ad for Your Business share this post this on facebook on twitter eBooks 16
  • 17. Pssssst! Go to next page for more content! >
  • 18. What I've Learned from Taking subscribe to this Thousands of Product Shots free eBook series Chapter 5 by Courtney Dirks > me transition from completely dreading taking photos of my products to enjoying every second of it and now, I’m grateful for the opportunity to share the most valuable lessons I’ve learned with you: 1. Take several shots of your product, but don’t get so caught up in capturing the ABSOLUTE perfect shot that your products never make it online. To give you a gauge, I take roughly 15-20 shots per product and narrow the final selection down to 3-5 of the best shots. 2. Identify the gear you want to use – I started out with a Canon Powershot Digital Elph, which is a simple point and shoot camera that I loved, but it broke so I had to move on. Now I’ve graduated to shooting with a Canon EOS Digital Rebel and I’ve really benefited from the perks of using an SLR (Single-Lens Reflex) camera. I alternate back and forth from using the lens that came with the camera and a separate macro lens that I purchased. After taking thousands upon thousands of product shots in preparation for my online store launch, I’ve learned countless valuable lessons. These lessons have helped share this post this on facebook on twitter eBooks 18
  • 19. What I've Learned from Taking subscribe to this Thousands of Product Shots free eBook series Chapter 5 by Courtney Dirks > 3. Create consistency with your product shots – At first covering your windows with a white sheet) and (2) I was just focused on capturing great shots, using all avoid direct sunlight. kinds of props, backgrounds, etc. trying to make them 6. Don’t use a flash – No matter what time of day you’ve look fun and artsy. What I realized is that although selected to shoot, turn off your flash! It will create the images looked great individually, they lacked nasty glare. cohesion as a group. Now I aim to take a few pictures against a flat background so people can really see 7. Look around – try to find inspiration in the things the workmanship without distractions, then I take 1-2 you are drawn to, such as the magazines you like, more creative shots using a fun background or a prop. the blogs you read, or the handmade shops you are interested in. What about their presentation draws 4. Find a system that works for you – I’ve read many you in? Can you incorporate some of those ideas into articles on how to take great product shots, but your photography? it’s difficult (and sometimes even contradictory) to implement everyone’s strategies and advice. Take the 8. Find the right props & background supplies – I’ve tips that really resonate with you and put those to use, tried all sorts of props and I’ve finally settled on if other tips don’t strike you, move on! a few that actually aid me in photographing my images (for example, a metal jewelry display tree 5. Decide if you prefer shooting in the Night or Day – for photographing jewelry to show how it hangs). From all the articles I poured through, I found that For backgrounds, I focus on using items (such as many people prefer to shoot during the day. If you scrapbook paper or tiles) that can easily be used are shooting during the day, the two greatest lessons behind or underneath products to create a clean I’ve learned are to (1) diffuse the light to prevent glare and consistent look. (a great way to do so if you’re shooting inside is by share this post this on facebook on twitter eBooks 19
  • 20. What I've Learned from Taking subscribe to this Thousands of Product Shots free eBook series Chapter 5 by Courtney Dirks > 9. Find a great photo editing system – there are a Related Resources number of great (and even free) photo editing tools – Creating the Perfect Photo Setup For Your available on the market that will help you clean up Product Photography (edit) and tag your images. Find the one that works best for you. – Creative Commons: The What, Why and How 10. Finally & most importantly, don’t get discouraged – Great Places for Continuing Education in Your Craft – I’ve dedicated hours upon hours and days upon days trying to figure out how to get my product photography just right and at times, I felt very discouraged, yet I stuck with it and I’m glad I did. If you feel like pulling your hair out, it always helps to walk away for a bit and come back once you’ve had a chance to recharge. share this post this on facebook on twitter eBooks 20
  • 21. subscribe to this free eBook series > Contributors Marlo Miyashiro, (a.k.a. Stay Tuned… Courtney Dirks, a recent escapee IMakeCuteStuff) has been in the We hope this eBook has helped of the corporate world with a retail and wholesale handmade alleviate some of the challenges background in commercial real craft industries for more than 20 you’ve faced and eased your anxiety estate, communications, and sales. years. She is a jeweler, crafter, about product photography. We are She began alleviating her stress at teacher, arts business consultant devoted to provide the best solutions work through creating handmade for emerging artists and current for individuals to learn, share and jewelry for Courtney Rian Designs. organizer of etsyRAIN, an active support each other’s business growth After bouncing around the west coast community of over 1000 artists online and we wish you the best of for years, she settled in Seattle and who reside in western Washington. luck in your quest for online selling has found great joy traveling, playing Check out Marlo's new photography success. Stay tuned for future eBooks sports and interacting with the local blog at SmallObjectPhotography from Meylah! creative community. and learn more about her classes and consulting services at CreativeArtsConsulting. eBooks 21
  • 22. subscribe to this free eBook series > Benefits of Meylah Our Values 1. Build your brand and share the • Be Committed to Helping Each story of their work through a Other personalized blog • Live and Breathe Creativity 2. Sell your products and services • Smile and Have Fun with a customized storefront • Show Passion in All That You Do 3. Connect and build their community and customer base through • Give Before You Take integrated social media channels • Together We Create a Great 4. Share or sell your knowledge with Experience Photo credit: Kalyan Kanuri an online tutorial creation tool • Foster Dynamic Learning called Byte-Syze Learning About Meylah • Be Humble and Honest Meylah provides artisans with 5. Effectively manage your business their own ecommerce website and all-in-one-place with innovative • Do More with Less powerful tools so they can sell their administration tools • Embrace Change products anytime, anyplace...easily. eBooks 22
  • 23. subscribe to this free eBook series > License Warning and Disclaimer This work is licensed under the Every effort has been made to Creative Commons Attribution Non- make this book as complete and as commercial No Derivative Works accurate as possible, but no warranty 3.0 United States License. To view of fitness is implied. The information a copy of this license, visit http:// provided is on an “as is” basis. The creativecommons.org/licenses/ authors shall have neither liability nor byncnd/3.0/us/ or send a letter responsibility to any person or entity to Creative Commons, 171 Second with respect to loss or damages Street, Suite 300, San Francisco, arising from the information California, 94105, USA contained in this eBook. Trademarks All terms mentioned in this book that are known to be trademarks or service marks have been appropriately capitalized. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark. eBooks 23
  • 24. Share this eBook! > If you enjoy this eBook, please You Can: consider sending it to your – Download This eBook friends and network! – Share This eBook by Email – Post or Embed This eBook on Your Blog – Post to Twitter – Share on Facebook eBooks 24