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EVALUATION.
I feel that my magazine does match the forms used by many other magazines and does
conform to the general style that they produce. Although, mine does differ from
magazines such as: NME, Q and Kerrang; there are many similarities in the conventions
used.

My magazine uses an edgy font that challenges against real magazines today that
produce block letter that do not alter from issue to issue. NME AND Q keep to their red +
white colour scheme that is a signature logo for their product. The colour scheme that I
have used for my front cover may change on the next issue. The font I have used is very
modern ,therefore, new audiences may appeal to it more than the secure music
magazine market we have today.

In my magazine I have offered posters to the consumer which is a convention that many
other magazines use e.g. Mojo gives out a free CD quite frequently and Kerrang often
include posters in their issue.

I have developed upon some of the real magazine forms and structures by using shapes
with text conjoining; in both my front and contents pages.
I feel that my magazine represents the younger generation, but by use of black and white
photography it can appeal to an older range too as it depicts a style that may focus back to
the past for inspiration. However, the black and white with the connection to the bright
blue signifies a more modern audience. My Magazine and its content is very musically
orientated and focuses on a social group that enjoy attending gigs and festivals on a
regular basis and have a real passion for old and new music.

The magazine focuses forward toward upcoming bands so the social group has to be ‘in
with the times’. It represents a growing youth culture that revolves around partying,
drinking and many more. The group sets and follows trends and grows with the fashion
that surrounds them and that is what my magazine represents and is the audience I
intended on coming across to.
My music magazine I feel would fit into the Development Hell, media institution because
they currently own Mix Mag that has a main focus criteria of Dance & Club music. They
seem to be attracting a niche market and yet would have a large following as it is one of
very few magazines that relate to that style of music. I feel that mine would fit well in this
media institution as my focus area is very new age and modern, yet it relates to the indie
subculture that is very popular at the moment in magazine like NME that is owned by IPC
Media. IPC Media would be another option for my magazine as my magazine could be
seen as fairly mainstream for contemporary audiences, as a previous oddity, the ‘indie’
genre has now proved to be very popular with modern generations.
Age – 16-25 years old
Gender – Male and Female (with a predicted higher male ratio).

My magazine will mainly appeal to a younger generation that is aware of contemporary
music and enjoys following the new trends and artists each month. The Reader Profile of
their character would probably be along the lines of...

‘A laid back character who enjoys watching TV or listening to music through headphones
while on the go. They live the student lifestyle and while not studying they enjoy going
out, to events and parties, but when home they love to relax without disturbance. Their
character is very easy to get along with and rarely causes trouble but remains the more
subtle character yet outgoing when needs be. They are around 18 years old and they are
not very active in sports or recreational activities, could be seen as lazy but lives a typical
student life. They love discussing music with friends and find that the friendship circles
they interact with, all have a similar preference in genre choice, making music part of their
culture. ’
I attracted my audience using a bold colour scheme that continued from my Front Cover to
my Contents Page to show continuity for the readers. I used neutral colours that do not
focus entirely on one gender either.

The font style I used was modern and quite graphic and could be compared to some graffiti
style writing that would attract contemporary audiences to my magazine. The layout of
my pages is clearly laid out in order not to confuse readers using shapes and text boxes to
distinguish between different sections of my magazine.

The offers shown on the Front Cover will appeal to a large audience by giving out free
Posters that are popular for younger people to apply to their bedroom walls. Inside on the
Contents Page is also an offer for when you subscribe to my magazine, Amp. The deal is
shown to give money off and a chance to win gig tickets, this will attract my audience to
continue buying my magazine, therefore, insuring a good fan-base.
During the process of this project I have been using Microsoft PowerPoint to produce
slideshows that present each criteria from my Research to planning and then into my
Evaluation. These presentations have then been uploaded into Slideshare which
converts it into a HTML code that allows me to present this onto my own Blogger
account.

I have been using the Internet Explorer throughout the development of the project to
produce information for my Research section on existing magazines to compare to and
font styles to download for the use of my Planning and Production of my own
magazine. It has also been used to find media institutions and to access my blogger
account. The search engine that I use is mainly Google as find it easy to find websites
that are reliable and useful.

To edit and arrange my final production I have been using Adobe Photoshop
Elements, I have learnt to use it well and to apply new effect to my work. At first it was
proven to be difficult to manage but in the end I was comfortable to use it for my
Front, Contents and Double Page. For my Preliminary task I used Adobe InDesign, but
did not find it easy to adapt my images and placement of text etc. So converted into
Photoshop for my final piece.

I use a Sony VAIO laptop to produce all my work as that is the most easy accessible
device I own that has the capacity to hold all my work and is fast to operate as I use this
everyday.

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MAGAZINE EVALUATION

  • 2.
  • 3. I feel that my magazine does match the forms used by many other magazines and does conform to the general style that they produce. Although, mine does differ from magazines such as: NME, Q and Kerrang; there are many similarities in the conventions used. My magazine uses an edgy font that challenges against real magazines today that produce block letter that do not alter from issue to issue. NME AND Q keep to their red + white colour scheme that is a signature logo for their product. The colour scheme that I have used for my front cover may change on the next issue. The font I have used is very modern ,therefore, new audiences may appeal to it more than the secure music magazine market we have today. In my magazine I have offered posters to the consumer which is a convention that many other magazines use e.g. Mojo gives out a free CD quite frequently and Kerrang often include posters in their issue. I have developed upon some of the real magazine forms and structures by using shapes with text conjoining; in both my front and contents pages.
  • 4. I feel that my magazine represents the younger generation, but by use of black and white photography it can appeal to an older range too as it depicts a style that may focus back to the past for inspiration. However, the black and white with the connection to the bright blue signifies a more modern audience. My Magazine and its content is very musically orientated and focuses on a social group that enjoy attending gigs and festivals on a regular basis and have a real passion for old and new music. The magazine focuses forward toward upcoming bands so the social group has to be ‘in with the times’. It represents a growing youth culture that revolves around partying, drinking and many more. The group sets and follows trends and grows with the fashion that surrounds them and that is what my magazine represents and is the audience I intended on coming across to.
  • 5. My music magazine I feel would fit into the Development Hell, media institution because they currently own Mix Mag that has a main focus criteria of Dance & Club music. They seem to be attracting a niche market and yet would have a large following as it is one of very few magazines that relate to that style of music. I feel that mine would fit well in this media institution as my focus area is very new age and modern, yet it relates to the indie subculture that is very popular at the moment in magazine like NME that is owned by IPC Media. IPC Media would be another option for my magazine as my magazine could be seen as fairly mainstream for contemporary audiences, as a previous oddity, the ‘indie’ genre has now proved to be very popular with modern generations.
  • 6. Age – 16-25 years old Gender – Male and Female (with a predicted higher male ratio). My magazine will mainly appeal to a younger generation that is aware of contemporary music and enjoys following the new trends and artists each month. The Reader Profile of their character would probably be along the lines of... ‘A laid back character who enjoys watching TV or listening to music through headphones while on the go. They live the student lifestyle and while not studying they enjoy going out, to events and parties, but when home they love to relax without disturbance. Their character is very easy to get along with and rarely causes trouble but remains the more subtle character yet outgoing when needs be. They are around 18 years old and they are not very active in sports or recreational activities, could be seen as lazy but lives a typical student life. They love discussing music with friends and find that the friendship circles they interact with, all have a similar preference in genre choice, making music part of their culture. ’
  • 7. I attracted my audience using a bold colour scheme that continued from my Front Cover to my Contents Page to show continuity for the readers. I used neutral colours that do not focus entirely on one gender either. The font style I used was modern and quite graphic and could be compared to some graffiti style writing that would attract contemporary audiences to my magazine. The layout of my pages is clearly laid out in order not to confuse readers using shapes and text boxes to distinguish between different sections of my magazine. The offers shown on the Front Cover will appeal to a large audience by giving out free Posters that are popular for younger people to apply to their bedroom walls. Inside on the Contents Page is also an offer for when you subscribe to my magazine, Amp. The deal is shown to give money off and a chance to win gig tickets, this will attract my audience to continue buying my magazine, therefore, insuring a good fan-base.
  • 8.
  • 9. During the process of this project I have been using Microsoft PowerPoint to produce slideshows that present each criteria from my Research to planning and then into my Evaluation. These presentations have then been uploaded into Slideshare which converts it into a HTML code that allows me to present this onto my own Blogger account. I have been using the Internet Explorer throughout the development of the project to produce information for my Research section on existing magazines to compare to and font styles to download for the use of my Planning and Production of my own magazine. It has also been used to find media institutions and to access my blogger account. The search engine that I use is mainly Google as find it easy to find websites that are reliable and useful. To edit and arrange my final production I have been using Adobe Photoshop Elements, I have learnt to use it well and to apply new effect to my work. At first it was proven to be difficult to manage but in the end I was comfortable to use it for my Front, Contents and Double Page. For my Preliminary task I used Adobe InDesign, but did not find it easy to adapt my images and placement of text etc. So converted into Photoshop for my final piece. I use a Sony VAIO laptop to produce all my work as that is the most easy accessible device I own that has the capacity to hold all my work and is fast to operate as I use this everyday.