SlideShare une entreprise Scribd logo
1  sur  24
Télécharger pour lire hors ligne
ONLINE COMMUNITIES
LEADS MANAGEMENT
DIGITAL REVENUE
2016
NEW VERSION 4.5
RESPONSIVE
Standard from December 1st
HTML5
50% OF MOBILE USERS (and 90% outside working hours)
DESIGNED TO MAXIMIZE INTERACTION
MOBILE CHAT BASED EVENTS
THROUGH API
PUSH DATA INTO THE CLIENT SYSTEM
EASY TO INTEGRATE WITH CRM / ATS
COLLECT NEW LEADS AND NURTURE EXISTING ONES
LOW MANTEINANCE WORK
CAN BE OPEN ALL YEAR
Imaste presentation 2016 - online communities and virtual events
Imaste presentation 2016 - online communities and virtual events
WHAT DO YOU DO DURING THE YEAR WITH
THE COMMUNITY CREATED AROUND YOUR
EVENT TO GENERATE CONTENT AND DIGITAL
BUSINESS?
An online community
is a mobile environment designed
to generate leads and create
digital revenue
with a targeted audience
1.AROUND EACH CLIENT
THERE IS A TARGETED AUDIENCE
2.THIS AUDIENCE IS
VERY CONCRETE AND
SPEZIALIED AND EAGER
TO GET MORE INFO /
ACTIVITIES
3.WHY IS THE AVERAGE OF
TIME ONLINE IS 6 HOURS / DAY,
ONSITE EVENTS ARE LIMITED TO
ONE ACTION PER YEAR?
Imaste presentation 2016 - online communities and virtual events
Millenials
35 yo
Generation Z
23 yo
1.AROUND EACH CLIENT THERE
IS A TARGETED AUDIENCE
2.THIS AUDIENCE IS
VERY CONCRETE AND
SPEZIALIED AND
EAGER TO GET MORE
INFO / ACTIVITIES
3. WHY IS THE AVERAGE OF
TIME ONLINE IS 6 HOURS / DAY,
ONSITE EVENTS ARE LIMITED TO
ONE ACTION PER YEAR?
4. EACH AUDIENCE IS
ASKING FOR (AND
INTERESTED IN) SPECIFIC
DIGITAL CONTENT
DURING THE YEAR
5. THESE
CONTENT AND
ACTIONS CAN BE
MONETIZED AND
BECOME A NEW
REVENUE LINE
100% DIGITAL
EXAMPLES OF USE
MEMBERS ARE THE EMPLOYEES
EMPLOYEE COMMUNITY: ONBOARDING, TOWN HALLS, MOBILITY…
INTERNAL COMPANY EVENT
MEMBERS ARE CLIENTS AND POTENTIAL CLIENTS
ie. PRODUCT LAUNCH, PARTNERS EVENTS…
CLIENT RELATIONSHIP EVENTS
HUGE DATABASE. WHAT DO THEY DO DURING THE YEAR?
CONTINUOS LEAD NURTURING
EXPOS AND TRADESHOWS
WEBSITES, ONLINE COLLEGES…
INTEGRATION WITH THEIR DATABASES
PURE DIGITAL CLIENTS
DIGITAL ACTIONS DURING THE YEAR
WEBCAST OPEN DAYS
ONLINE EXPOS
SPONSORED
COMMUNICATIONS
ONE EXHIBITOR, ALL THE ATTENDEESADOBE CONNECT, ON24, WEBEX
CHAT BASED MULTI EXHIBITOR EVENT
EMAIL BLASTS
WHAT CAN A
CLIENT DO WITH
AN ONLINE
COMMUNITY?
WHAT CAN A CLIENT DO WITH AN
ONLINE COMMUNITY?
GENERATE NEW LEADS DURING THE YEAR
CLIENTS, PROSPECTS, PROFESSIONALS OF THE SECTOR
DATABASE GROWING EVERY DAY
EVENTS WITH SPONSORS, LIVE DAYS, WEBCASTS, EMAILS…
IMPROVE RELATIONSHIP WITH THE TARGETED AUDIENCE THROUGH DIGITAL CHANNELS
ORGANIZE NEW DIGITAL ACTIVITIES FOR THE MEMBERS
WHAT CAN A CLIENT DO WITH AN
ONLINE COMMUNITY?
BUSINESS INTELLIGENCE AND BIG DATA
WHAT DOES YOUR TARGETED AUDIENCE DO, AND WHAT DO THEY LIKE
TRACK ALL THE ACTIVITY. METRICS
WHAT CAN A CLIENT DO WITH AN
ONLINE COMMUNITY?
ONLINE IS MAIN COMMUNICATION CHANNEL B2B
CREATE THE BEST DATABASE OF THE SECTOR AND OFFER THE DIGITAL CONTENTS
BECOME THE REFERENCE POINT
WHAT CAN A CLIENT DO WITH AN
ONLINE COMMUNITY?
ENLARGE THE LIVE TIME OF THE CONTENT GENERATED AT THE EVENTS
IE. TURN A CONFERENCE FOR DELEGATES INTO AN ONDEMAND WEBCAST
COMPLIMENTARY ACTION TO ONSITE EVENTS
WHAT CAN A CLIENT DO WITH AN
ONLINE COMMUNITY?
HOW SHOULD IT BE?
HOW SHOULD IT BE?
DIRECT ACCESS FROM ANY DEVICE
NO APP. INMEDIATE ACCESS.
MOBILE & NO DOWNLOADS
HOW SHOULD IT BE?
SAAS SUPPLIER. NEW RELEASES AND VERSIONS SEVERAL TIMES PER YEAR.
NOT AN EVENT APP. GOAL IS NOT TO SUPPORT A TWO DAYS PHYSICAL EVENTS
A SOFTWARE, NOT A DEDICATED APP.
HOW SHOULD IT BE?
INSTANT MESSAGING, WEBCASTS, EMAIL
FOCUS ON USER EXPERIENCE: BETTER ROI , HAPPIER CLIENT
INTERACTIVE / ENGAGING DESIGN
HOW SHOULD IT BE?
NEW SOURCE OF LEADS
LEVERAGE THE DIGITAL CHANNEL AND EXISTING TOOLS OF THE CLIENT
EASY TO INTEGRATE WITH CRM
HOW SHOULD IT BE?
HAVE THE TARGETED AUDIENCE TOGETHER ON A SITE OPENS NEW BUSINESS
SPONSORSHIP, DEDICATED OPEN DAYS, THEME WEBCASTS...
DESIGNED WITH DIGHITAL REVENUE MAKING IN MIND

Contenu connexe

En vedette (15)

'Ramco Plans To Go Global With Cloud'
'Ramco Plans To Go Global With Cloud''Ramco Plans To Go Global With Cloud'
'Ramco Plans To Go Global With Cloud'
 
Get Customized Peru Travel Packages
Get Customized Peru Travel PackagesGet Customized Peru Travel Packages
Get Customized Peru Travel Packages
 
Sabias q 21 abril
Sabias q 21 abrilSabias q 21 abril
Sabias q 21 abril
 
1-2-1 hieu qua
1-2-1 hieu qua1-2-1 hieu qua
1-2-1 hieu qua
 
12 consejos para obtener el mejor resultado como expositor en una feria virtual
12 consejos para obtener el mejor resultado como expositor en una feria virtual12 consejos para obtener el mejor resultado como expositor en una feria virtual
12 consejos para obtener el mejor resultado como expositor en una feria virtual
 
Unlimitedpower anthony robin
Unlimitedpower anthony robinUnlimitedpower anthony robin
Unlimitedpower anthony robin
 
Sección 6. glaucoma e hipertensión ocular
Sección 6. glaucoma e hipertensión ocularSección 6. glaucoma e hipertensión ocular
Sección 6. glaucoma e hipertensión ocular
 
Temblores esenciales
Temblores esencialesTemblores esenciales
Temblores esenciales
 
Atrofia Cortical Posterior
Atrofia Cortical PosteriorAtrofia Cortical Posterior
Atrofia Cortical Posterior
 
Temblor
TemblorTemblor
Temblor
 
Lesson1 Greetings and Introductions
Lesson1 Greetings and Introductions Lesson1 Greetings and Introductions
Lesson1 Greetings and Introductions
 
Classroom Management Strategies
Classroom Management StrategiesClassroom Management Strategies
Classroom Management Strategies
 
Cefaleas y patologia vascular cerebral.
Cefaleas y patologia vascular cerebral.Cefaleas y patologia vascular cerebral.
Cefaleas y patologia vascular cerebral.
 
Tratamiento del Ictus en el anciano. ¿Hasta dónde llegar?.
Tratamiento del Ictus en el anciano. ¿Hasta dónde llegar?. Tratamiento del Ictus en el anciano. ¿Hasta dónde llegar?.
Tratamiento del Ictus en el anciano. ¿Hasta dónde llegar?.
 
Sección 4. córnea
Sección 4. córneaSección 4. córnea
Sección 4. córnea
 

Similaire à Imaste presentation 2016 - online communities and virtual events

Smarter collaboration anywhere anytime-portals social and mobile-public
Smarter collaboration anywhere anytime-portals social and mobile-publicSmarter collaboration anywhere anytime-portals social and mobile-public
Smarter collaboration anywhere anytime-portals social and mobile-publicLuis Benitez
 
Daring to be_digital seminar_5th march edinburgh
Daring to be_digital seminar_5th march edinburghDaring to be_digital seminar_5th march edinburgh
Daring to be_digital seminar_5th march edinburghPrecedent
 
Lounjee - NOAH19 Berlin
Lounjee - NOAH19 BerlinLounjee - NOAH19 Berlin
Lounjee - NOAH19 BerlinNOAH Advisors
 
Daring to be_digital seminar_5th march edinburgh
Daring to be_digital seminar_5th march edinburghDaring to be_digital seminar_5th march edinburgh
Daring to be_digital seminar_5th march edinburghPrecedent
 
Generating Revenue Through Digital and Mobile Content
Generating Revenue Through Digital and Mobile ContentGenerating Revenue Through Digital and Mobile Content
Generating Revenue Through Digital and Mobile ContentAscend Integrated Media
 
Facebook, linked in, twitter oh my
Facebook, linked in, twitter oh myFacebook, linked in, twitter oh my
Facebook, linked in, twitter oh myIan McGonnigal
 
Three Digital Strategies That Make Your Food Business Globally Competitive by...
Three Digital Strategies That Make Your Food Business Globally Competitive by...Three Digital Strategies That Make Your Food Business Globally Competitive by...
Three Digital Strategies That Make Your Food Business Globally Competitive by...Homer Nievera, CDE
 
Pitch deck time n' joy
Pitch deck time n' joy Pitch deck time n' joy
Pitch deck time n' joy Axel Hutin
 
Bizzabo Event Success Platform Overview
Bizzabo Event Success Platform OverviewBizzabo Event Success Platform Overview
Bizzabo Event Success Platform OverviewEmily Smith
 
Travelpayouts Berlin Meetup 2020
Travelpayouts Berlin Meetup 2020Travelpayouts Berlin Meetup 2020
Travelpayouts Berlin Meetup 2020Travelpayouts
 
Building up your digital presence with Local Marketing
Building up your digital presence with Local Marketing Building up your digital presence with Local Marketing
Building up your digital presence with Local Marketing OVHcloud
 
Unlock your Digital Content & Expand beyond your Website
Unlock your Digital Content & Expand beyond your WebsiteUnlock your Digital Content & Expand beyond your Website
Unlock your Digital Content & Expand beyond your Website3scale
 
Developing a digital marketing strategy
Developing a digital marketing strategyDeveloping a digital marketing strategy
Developing a digital marketing strategyErnact Create
 
Opera America Electronic Media Forum Case Study: The COC Live Broadcast
Opera America Electronic Media Forum Case Study:  The COC Live BroadcastOpera America Electronic Media Forum Case Study:  The COC Live Broadcast
Opera America Electronic Media Forum Case Study: The COC Live BroadcastDelvinia
 
IGLOO - Canadian Marketing Association
IGLOO - Canadian Marketing AssociationIGLOO - Canadian Marketing Association
IGLOO - Canadian Marketing AssociationYvette Nanasi
 
Making Corporate Connections: Attracting Sponsors and Driving Value in a Virt...
Making Corporate Connections: Attracting Sponsors and Driving Value in a Virt...Making Corporate Connections: Attracting Sponsors and Driving Value in a Virt...
Making Corporate Connections: Attracting Sponsors and Driving Value in a Virt...Charity Dynamics
 
Put your golf club in the hands of your customers
Put your golf club in the hands of your customersPut your golf club in the hands of your customers
Put your golf club in the hands of your customersMark Kemp
 

Similaire à Imaste presentation 2016 - online communities and virtual events (20)

Smarter collaboration anywhere anytime-portals social and mobile-public
Smarter collaboration anywhere anytime-portals social and mobile-publicSmarter collaboration anywhere anytime-portals social and mobile-public
Smarter collaboration anywhere anytime-portals social and mobile-public
 
Daring to be_digital seminar_5th march edinburgh
Daring to be_digital seminar_5th march edinburghDaring to be_digital seminar_5th march edinburgh
Daring to be_digital seminar_5th march edinburgh
 
Lounjee - NOAH19 Berlin
Lounjee - NOAH19 BerlinLounjee - NOAH19 Berlin
Lounjee - NOAH19 Berlin
 
Daring to be_digital seminar_5th march edinburgh
Daring to be_digital seminar_5th march edinburghDaring to be_digital seminar_5th march edinburgh
Daring to be_digital seminar_5th march edinburgh
 
Generating Revenue Through Digital and Mobile Content
Generating Revenue Through Digital and Mobile ContentGenerating Revenue Through Digital and Mobile Content
Generating Revenue Through Digital and Mobile Content
 
Facebook, linked in, twitter oh my
Facebook, linked in, twitter oh myFacebook, linked in, twitter oh my
Facebook, linked in, twitter oh my
 
Three Digital Strategies That Make Your Food Business Globally Competitive by...
Three Digital Strategies That Make Your Food Business Globally Competitive by...Three Digital Strategies That Make Your Food Business Globally Competitive by...
Three Digital Strategies That Make Your Food Business Globally Competitive by...
 
Pitch deck time n' joy
Pitch deck time n' joy Pitch deck time n' joy
Pitch deck time n' joy
 
Bizzabo Event Success Platform Overview
Bizzabo Event Success Platform OverviewBizzabo Event Success Platform Overview
Bizzabo Event Success Platform Overview
 
Travelpayouts Berlin Meetup 2020
Travelpayouts Berlin Meetup 2020Travelpayouts Berlin Meetup 2020
Travelpayouts Berlin Meetup 2020
 
Splashdown
Splashdown Splashdown
Splashdown
 
Building up your digital presence with Local Marketing
Building up your digital presence with Local Marketing Building up your digital presence with Local Marketing
Building up your digital presence with Local Marketing
 
Unlock your Digital Content & Expand beyond your Website
Unlock your Digital Content & Expand beyond your WebsiteUnlock your Digital Content & Expand beyond your Website
Unlock your Digital Content & Expand beyond your Website
 
Developing a digital marketing strategy
Developing a digital marketing strategyDeveloping a digital marketing strategy
Developing a digital marketing strategy
 
Opera America Electronic Media Forum Case Study: The COC Live Broadcast
Opera America Electronic Media Forum Case Study:  The COC Live BroadcastOpera America Electronic Media Forum Case Study:  The COC Live Broadcast
Opera America Electronic Media Forum Case Study: The COC Live Broadcast
 
Steve Ennen Asbpe
Steve Ennen Asbpe Steve Ennen Asbpe
Steve Ennen Asbpe
 
IGLOO - Canadian Marketing Association
IGLOO - Canadian Marketing AssociationIGLOO - Canadian Marketing Association
IGLOO - Canadian Marketing Association
 
4768 roll up
4768 roll up4768 roll up
4768 roll up
 
Making Corporate Connections: Attracting Sponsors and Driving Value in a Virt...
Making Corporate Connections: Attracting Sponsors and Driving Value in a Virt...Making Corporate Connections: Attracting Sponsors and Driving Value in a Virt...
Making Corporate Connections: Attracting Sponsors and Driving Value in a Virt...
 
Put your golf club in the hands of your customers
Put your golf club in the hands of your customersPut your golf club in the hands of your customers
Put your golf club in the hands of your customers
 

Dernier

Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfQ4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfTejal81
 
Top 10 Squarespace Development Companies
Top 10 Squarespace Development CompaniesTop 10 Squarespace Development Companies
Top 10 Squarespace Development CompaniesTopCSSGallery
 
Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.IPLOOK Networks
 
Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Muhammad Tiham Siddiqui
 
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedInOutage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedInThousandEyes
 
20140402 - Smart house demo kit
20140402 - Smart house demo kit20140402 - Smart house demo kit
20140402 - Smart house demo kitJamie (Taka) Wang
 
Automation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsAutomation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsDianaGray10
 
March Patch Tuesday
March Patch TuesdayMarch Patch Tuesday
March Patch TuesdayIvanti
 
LF Energy Webinar - Unveiling OpenEEMeter 4.0
LF Energy Webinar - Unveiling OpenEEMeter 4.0LF Energy Webinar - Unveiling OpenEEMeter 4.0
LF Energy Webinar - Unveiling OpenEEMeter 4.0DanBrown980551
 
The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)codyslingerland1
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxSatishbabu Gunukula
 
UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2DianaGray10
 
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - TechWebinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - TechProduct School
 
Introduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its applicationIntroduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its applicationKnoldus Inc.
 
Novo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4jNovo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4jNeo4j
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud DataEric D. Schabell
 
Flow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameFlow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameKapil Thakar
 
How to release an Open Source Dataweave Library
How to release an Open Source Dataweave LibraryHow to release an Open Source Dataweave Library
How to release an Open Source Dataweave Libraryshyamraj55
 
Patch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 updatePatch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 updateadam112203
 

Dernier (20)

Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfQ4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
 
Top 10 Squarespace Development Companies
Top 10 Squarespace Development CompaniesTop 10 Squarespace Development Companies
Top 10 Squarespace Development Companies
 
Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.
 
Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)
 
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedInOutage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
 
20140402 - Smart house demo kit
20140402 - Smart house demo kit20140402 - Smart house demo kit
20140402 - Smart house demo kit
 
Automation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsAutomation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projects
 
March Patch Tuesday
March Patch TuesdayMarch Patch Tuesday
March Patch Tuesday
 
LF Energy Webinar - Unveiling OpenEEMeter 4.0
LF Energy Webinar - Unveiling OpenEEMeter 4.0LF Energy Webinar - Unveiling OpenEEMeter 4.0
LF Energy Webinar - Unveiling OpenEEMeter 4.0
 
The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptx
 
UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2
 
SheDev 2024
SheDev 2024SheDev 2024
SheDev 2024
 
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - TechWebinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
 
Introduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its applicationIntroduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its application
 
Novo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4jNovo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4j
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data
 
Flow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameFlow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First Frame
 
How to release an Open Source Dataweave Library
How to release an Open Source Dataweave LibraryHow to release an Open Source Dataweave Library
How to release an Open Source Dataweave Library
 
Patch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 updatePatch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 update
 

Imaste presentation 2016 - online communities and virtual events

  • 2. NEW VERSION 4.5 RESPONSIVE Standard from December 1st HTML5 50% OF MOBILE USERS (and 90% outside working hours) DESIGNED TO MAXIMIZE INTERACTION MOBILE CHAT BASED EVENTS THROUGH API PUSH DATA INTO THE CLIENT SYSTEM EASY TO INTEGRATE WITH CRM / ATS COLLECT NEW LEADS AND NURTURE EXISTING ONES LOW MANTEINANCE WORK CAN BE OPEN ALL YEAR
  • 5. WHAT DO YOU DO DURING THE YEAR WITH THE COMMUNITY CREATED AROUND YOUR EVENT TO GENERATE CONTENT AND DIGITAL BUSINESS?
  • 6. An online community is a mobile environment designed to generate leads and create digital revenue with a targeted audience
  • 7. 1.AROUND EACH CLIENT THERE IS A TARGETED AUDIENCE 2.THIS AUDIENCE IS VERY CONCRETE AND SPEZIALIED AND EAGER TO GET MORE INFO / ACTIVITIES 3.WHY IS THE AVERAGE OF TIME ONLINE IS 6 HOURS / DAY, ONSITE EVENTS ARE LIMITED TO ONE ACTION PER YEAR?
  • 10. 1.AROUND EACH CLIENT THERE IS A TARGETED AUDIENCE 2.THIS AUDIENCE IS VERY CONCRETE AND SPEZIALIED AND EAGER TO GET MORE INFO / ACTIVITIES 3. WHY IS THE AVERAGE OF TIME ONLINE IS 6 HOURS / DAY, ONSITE EVENTS ARE LIMITED TO ONE ACTION PER YEAR? 4. EACH AUDIENCE IS ASKING FOR (AND INTERESTED IN) SPECIFIC DIGITAL CONTENT DURING THE YEAR 5. THESE CONTENT AND ACTIONS CAN BE MONETIZED AND BECOME A NEW REVENUE LINE 100% DIGITAL
  • 11. EXAMPLES OF USE MEMBERS ARE THE EMPLOYEES EMPLOYEE COMMUNITY: ONBOARDING, TOWN HALLS, MOBILITY… INTERNAL COMPANY EVENT MEMBERS ARE CLIENTS AND POTENTIAL CLIENTS ie. PRODUCT LAUNCH, PARTNERS EVENTS… CLIENT RELATIONSHIP EVENTS HUGE DATABASE. WHAT DO THEY DO DURING THE YEAR? CONTINUOS LEAD NURTURING EXPOS AND TRADESHOWS WEBSITES, ONLINE COLLEGES… INTEGRATION WITH THEIR DATABASES PURE DIGITAL CLIENTS
  • 12. DIGITAL ACTIONS DURING THE YEAR WEBCAST OPEN DAYS ONLINE EXPOS SPONSORED COMMUNICATIONS ONE EXHIBITOR, ALL THE ATTENDEESADOBE CONNECT, ON24, WEBEX CHAT BASED MULTI EXHIBITOR EVENT EMAIL BLASTS
  • 13. WHAT CAN A CLIENT DO WITH AN ONLINE COMMUNITY?
  • 14. WHAT CAN A CLIENT DO WITH AN ONLINE COMMUNITY? GENERATE NEW LEADS DURING THE YEAR CLIENTS, PROSPECTS, PROFESSIONALS OF THE SECTOR DATABASE GROWING EVERY DAY
  • 15. EVENTS WITH SPONSORS, LIVE DAYS, WEBCASTS, EMAILS… IMPROVE RELATIONSHIP WITH THE TARGETED AUDIENCE THROUGH DIGITAL CHANNELS ORGANIZE NEW DIGITAL ACTIVITIES FOR THE MEMBERS WHAT CAN A CLIENT DO WITH AN ONLINE COMMUNITY?
  • 16. BUSINESS INTELLIGENCE AND BIG DATA WHAT DOES YOUR TARGETED AUDIENCE DO, AND WHAT DO THEY LIKE TRACK ALL THE ACTIVITY. METRICS WHAT CAN A CLIENT DO WITH AN ONLINE COMMUNITY?
  • 17. ONLINE IS MAIN COMMUNICATION CHANNEL B2B CREATE THE BEST DATABASE OF THE SECTOR AND OFFER THE DIGITAL CONTENTS BECOME THE REFERENCE POINT WHAT CAN A CLIENT DO WITH AN ONLINE COMMUNITY?
  • 18. ENLARGE THE LIVE TIME OF THE CONTENT GENERATED AT THE EVENTS IE. TURN A CONFERENCE FOR DELEGATES INTO AN ONDEMAND WEBCAST COMPLIMENTARY ACTION TO ONSITE EVENTS WHAT CAN A CLIENT DO WITH AN ONLINE COMMUNITY?
  • 20. HOW SHOULD IT BE? DIRECT ACCESS FROM ANY DEVICE NO APP. INMEDIATE ACCESS. MOBILE & NO DOWNLOADS
  • 21. HOW SHOULD IT BE? SAAS SUPPLIER. NEW RELEASES AND VERSIONS SEVERAL TIMES PER YEAR. NOT AN EVENT APP. GOAL IS NOT TO SUPPORT A TWO DAYS PHYSICAL EVENTS A SOFTWARE, NOT A DEDICATED APP.
  • 22. HOW SHOULD IT BE? INSTANT MESSAGING, WEBCASTS, EMAIL FOCUS ON USER EXPERIENCE: BETTER ROI , HAPPIER CLIENT INTERACTIVE / ENGAGING DESIGN
  • 23. HOW SHOULD IT BE? NEW SOURCE OF LEADS LEVERAGE THE DIGITAL CHANNEL AND EXISTING TOOLS OF THE CLIENT EASY TO INTEGRATE WITH CRM
  • 24. HOW SHOULD IT BE? HAVE THE TARGETED AUDIENCE TOGETHER ON A SITE OPENS NEW BUSINESS SPONSORSHIP, DEDICATED OPEN DAYS, THEME WEBCASTS... DESIGNED WITH DIGHITAL REVENUE MAKING IN MIND