This document provides a summary and analysis of benchmark data for online advertising performance between Q3 2008 and Q2 2009. It finds that while ad size is positively correlated with performance for standard banners, it is not a strong predictor of performance for rich media ads. For rich media, adding features like video has a greater impact on engagement than increasing ad size alone. The analysis is based on data from over 100 billion impressions across five global markets and nine countries.