Where 2.0 Presentation Matthias Galica
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![All Information Proprietary & Confidential | Copyright © 2010 ShareSquare, Inc. What’s a QR code? This ShareSquare QR code appeared on the packaging of 10k albums and 2.5k posters for artist Mitchel Musso’s release “Brainstorm”. ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/where2-0prezmatthiasgalica-110421151528-phpapp02/85/where-20-presentation-matthias-galica-1-320.jpg)
![All Information Proprietary & Confidential | Copyright © 2010 ShareSquare, Inc. Why It Took Off Abroad ,[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Where 2.0 Presentation Matthias Galica
- 3. All Information Proprietary & Confidential | Copyright © 2011 ShareSquare, Inc. Repent and Believe! “ Social Tipping Point” in U.S.A. Approacheth
- 4. All Information Proprietary & Confidential | Copyright © 2011 ShareSquare, Inc. Pre-req #1: Smartphone Hardware Inflection Point
- 5. All Information Proprietary & Confidential | Copyright © 2010 ShareSquare, Inc. QR code scanning is free-riding on the comparison shopping use case, direct visibility to mainstream demo. Pre-req #2: Groundswell of scanning apps ShopSavvy > 16M installs Redlaser > 9M installs Scanlife > 5M installs
- 7. All Information Proprietary & Confidential | Copyright © 2010 ShareSquare, Inc. Obstacle: Domestic Fragmentation Confusing the consumer
- 10. All Information Proprietary & Confidential | Copyright © 2010 ShareSquare, Inc. NFC vs QR Can and Do Coexist Example: Pull Marketing >>> Redemption
- 13. All Information Proprietary & Confidential | Copyright © 2011 ShareSquare, Inc. Scan This & Get a Promo Code, Yo
Notes de l'éditeur
- Market state of affairs. Also mention RedLaser announcing QR support And rumors that Google will make native a barcode scanning app in upcoming version of Android, existing Android phones = 65% penetration of barcode scanner
- *http://nicolasmoerman.com/average-click-through-rates-for-banners-and-e TAB’s “Eyes On” is first innovation in 75 years, attempts to inject demo data. http://www.eyesonratings.com/ http://www.google.com/url?sa=t&source=web&cd=1&ved=0CBQQFjAA&url=http%3A%2F%2Fwww.eyesonratings.com%2Fimages%2Fpdf%2Frecent-publications%2FTAB-Eyes-On-OOH-Media-Measurement-by-Philport.pdf&ei=VeNpTa2YJ4HGsAPf5LCmBA&usg=AFQjCNEzZQd7_InxXtWgBcqS4cMc7mB_BA