1. LIFE OF THE FILM PRODUCER;
PART 8
DISTRIBUTION AND ADVERTISING
How the producer is involves commercially? Through tie-ins and propaganda.
 The producer should know from the beginning of the entire process, what is the target
audience of the film.
 The producer should be very knowledgeable about the film as a whole, and who will bring
about the biggest response to it.
 The producer must try and find a way to cross the lines drawn by all social groups; the more
people that go and see the film the better. There is a fine line to walk when determining
the advertising that will be most beneficial.
Time deadlines kill perfection!
 Foreign distributors can be of great importance to producers even before a film has
gone to production.
 Foreign distribution is an ever-increasing benefit for the producer. If done correctly it
is possible that foreign distribution could ultimately account for a majority of the films'
profits.
“They are always thinking and trying to sell a product, and always looking for that one idea, that
one script which strikes a chord. Many producers begin their career as somebody's assistant.
Others come from other areas of the industry, such as directing, acting, managing, law, etc.
Others start out with simply a dream of being in the industry and money they received from
family or another source”
“In any case, to be a producer means you must have confidence, perseverance and a
willingness to give your all to the project. The producer is the one who is there before the
beginning and after the end.”