Marketing Ideas for Real Estate Brokers
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Marketing Ideas for Real Estate Brokers
- 2. TWO KINDS OF MARKETING: • PERSONAL PROMOTION • LISTING PROMOTION
- 3. VISIT OTHER OFFICES •NO OTHER BROKER HAS SO MANY OFFICES AS RE/MAX HAS •MAKE IT A POINT TO VISIT OTHER OFFICES REGULARLY •BUILDS TEAM – GROWS BUSINESS
- 4. SPEED NETWORKING •HAVE SPEED NETWORKING AMONGST AGENTS •ARRANGE SPEED NETWORKING EVENTS WITH OTHER AGENTS •FOCUS ONLY ON EXCHANGING VISITING CARDS AND A SHORT DISCUSSION
- 5. HUMOUR IN MARKETING •BUY –SELL – RENT ADVT ARE RUN OF THE MILL. •USE HUMOUR IN MARKETING WHICH MAKE YOUR CAMPAIGN STAND APART
- 6. OPEN HOUSE PARTY •CHOOSE ONE OPEN HOUSE EVERY MONTH TO MAKE A BO / BA GATHERING •HAVE LIGHT SNACKS ARRANGED AND INVITE ALL BO / BA •EVALUATE THE MONTH’S PERFORMANCE OF THE MARKET
- 7. GLAM PARTY + OPEN HOUSE •HAVE A BUILDER ARRANGE A PARTY AT A SCHEME •ALL BO / BA COME •WITH PROSPECTS OF BO / BA / PROPERTY •KEY DELIVERABLE SHOULD BE GLAMOUR AND FUN
- 8. BIRTHDAY MERCHANDISING •HAVE RE/MAX BRANDED MATERIALS HANDY TO GIVE AS GIFT ON BIRTHDAY •RE/MAX BALLOONS •GIVE SUCH GIFTS TO CUSTOMERS THAT THEY IN TURN MARKET YOU.
- 9. SMALL EVENTS •MAKE A BUDGET OF DOING SMALL EVENT EVERY WEEK •IT CAN BE AROUND $100 •DO IT EVERY SINGLE WEEK
- 10. FREE PROPERTY APPRAISAL •DO FREE PROPERTY APPRAISAL •GET MOST LISTING
- 11. CAR STICKER •PUT SMALL RE/MAX STICKER ON CARS – BUMPERS/ LICENSE PLATE.
- 12. PHOTOS OF AGENTS •MAKE SURE THAT AGENTS USE ONLY PROFESSIONAL PHOTOS. •NOT WEDDING •USE THOSE PHOTOS IN SOCIAL MEDIA / ADVERTISEMENT / VISITING CARDS ETC.
- 13. WRITE A BOOK! •WRITE A BOOK •GO TO EVENTS AS AN AUTHOR •CAN BE TARGETED AT AGENTS / PROPERTY BUYERS AND GIVE IT FOR FREE FOR EXCHANGE OF CONTACT INFO
- 14. WRITE A BLOG FOR PERSONAL PROMOTION: • SHOW OFF YOUR KNOWLEDGE • PRESENT VALUABLE REAL ESTATE INSIGHTS • PUT IT ON YOUR SOCIAL MEDIA
- 15. TARGET A GEOGRAPHY AND BOMBARD •IF YOUR MARKET IS BIG- TARGET A SMALL AREA •BOMBARD REPEATEDLY WITH FLYERS / EVENTS / MARKETING •SOON YOU WILL BE THE MARKET LEADER IN THAT AREA
- 16. WEAR RE/MAX •I WORE RE/MAX CAP FOR MORNING EXERCISE •GENERATED ONE LEAD IN 3 DAYS
- 17. MAKE SLIDESHARE •ITS EASY , ITS CHEAP , ITS FAST •MAKE A PPT AND UPLOAD •USE KEYWORDS WHICH MATCH THE PROPERTY •MAKE A PROFILE PPT FOR PERSONAL PROMOTION
- 18. MAKE A YOUTUBE CHANNEL • EACH GMAIL ACCOUNT HAS A FREE YOU TUBE CHANNEL • LOAD ALL YOUR VIDEOS ON THE SAME YOU TUBE CHANNEL
- 19. MAKE YOUTUBE VIDEO •A LITTLE DIFFICULT, BUT HAS A LOT OF POTENTIAL •1 BILLION PEOPLE SEE YOUTUBE EVERY MONTH •YOU CAN MAKE A OFFICE / AGENT VIDEO FOR PERSONAL PROMOTION
- 20. WRITE A BLOG •EACH PROPERTY LISTING SHOULD HAVE A BLOG •ITS FREE
- 21. MAKE A FACEBOOK PAGE FOR OFFICE • MAKE A FB PAGE FOR YOUR OFFICE AND PUT CONTENT WHICH IS USEFUL TO THE CLIENT REGULARLY
- 22. POSTCARD MARKETING •JUST LISTED / JUST SOLD CARDS
- 23. PERSONAL NOTE •MAKE IT PERSONAL •MAKE IT NOTEWORTHY •DON’T LET PERFECTION BE IN THE WAY OF GOOD
- 24. TAKE TESTIMONIALS FROM CUSOTMERS •PUT IT ON FACEBOOK /BLOG •FRAME IT AND PUT IN YOUR OFFICE •ADD TO YOUR OFFICE PROFILE •USE IN YOUR RECRUITMENT MATERIAL
- 25. JOIN SOCIAL NETWORKING PLATFORMS •ROTARY •LIONS •BNI
- 26. NEWSLETTER ABOUT MARKET UPDATE •REGULAR ONE PAGE NEWSLETTER ABOUT MARKET UPDATE BY EMAIL
- 27. DOMAIN NAME FOR EACH LISTING: • WWW.LUXURIOUSBUNGLOWSATYAGRAH.COM • BOOK DOMAINS OF AREA IN WHICH YOU OPERATE AND POINT THEM TO THE LISTINGS TO GET WONDERFUL SEARCH ENGINE RESULTS.
- 28. UPDATE YOUR PROFILE PAGE: • IN THE GRYPHTECH EACH OFFICE AND AGENT GETS A WEBPAGE AND EVENTUALLY GETS A WEBSITE. • UPDATE EVERY 3 MONTHS FOR BETTER SEO RESULTS • MENTION YOUTUBE / FACEBOOK / TWITTER URL SO THAT IT SHOWS THE UPDATES ON YOUR WEBSITE
- 29. THANK YOU