5. In 1996 they were able to purchase their first service van and hired the now Vice President, project manager Ron VanHorn
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7. Recent Projects DeWitt High School MSU Clara Bell Smith Student Athlete Academic Center Jackson National Life Insurance World Headquarters MSU Spartan Stadium
8. Challenges Creating an audience that is outside of the greater Lansing Area Lack of Web or social media Lack of providing information to the consumer on your webpage
9. Twitter By creating an account on Twitter you are closer to your potential clients This will allow you to inform clients what jobs you are working on and what type of services you have It will give you the opportunity to reach someone that would not have been a client before
10. Facebook Allow your company to provide a more in depth description of what your company does It will allow people to recommend your company Another place of reference for potential clients to search for a service
11. Updated Webpage The current status of the webpage does not give much information on who or what the company has to offer Plan: update to a modern look, add connections to Twitter and Facebook, add more information about the company, create a logo that is more modern
12. Evaluation of Our Process Tracking the amount of fans or followers on Twitter and Facebook See how many visits we have to the new webpage Track the amount of business the company has after the launch
13. Conclusion By creating the social media and a modern website, it will allow Lansing Glass Company to stay with the changing marketing of businesses. The way society looks for advice or services is through social media and Lansing Glass Co. needs be in the now and with their competitors