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Cp Mediakit 2011
1. The ChrisTian PosT
Then you will know the truth, and the truth will set you free. (JN 8:32)
Media KiT 2011
The Christian Post is the most comprehensive source of news
for Christians in the world, with national and international coverage
of current events affecting and involving Christian leaders,
church bodies, ministries, mission agencies, schools, businesses,
the general Christian public, and much more.
The Christian Post is your window into today’s Christian world.
www.christianpost.com 529 14th Street NW, #440, Washington DC 20045 T (202) 560-5205 F (202) 280-1313 E cpadvertising@christianpost.com
2. The Christian Post Media Kit 2011
about Us
everything you need to know about the world today
The Christian Post is the nation’s most promising and fast growing online news company and was established with the vision of
delivering news, information, and commentaries relevant to the United States and the World. The Christian Post also draws greater
attention to notable activities of influential figures such as Pastors, Church Leaders and CEO in United States and around the world.
Since its establishment, the company has developed Christianpost.com, the online Christian portal Crossmap.com, the Christian
broadcast website Goodnewsline.com along with a partnership with worldwide network of Christian media companies such as
Breathecast.com and BiblePortal.com.
Christianpost.com, the flagship of The Christian Post Company, has quickly grown to become a leading online news
publication in the United States. With daily updates throughout the day on domestic and international issues
and events, The Christian Post aspires to become the most influential news media company in the world.
The Market Traffic Rank 757
Reach the target market of your choice through a trusted multiplatform network of sites.
76.5 percent of Americans profess that they are Christian - that’s over 159 million followers.
Christians are generally well educated, affluent, and influential. Christian periodical readers
are active consumers who, as a group, have tremendous buying power.
The Christian Post will maximize your advertising spending by targeting a specific market.
2,481
2,752
3,848
24,369
Worldmag.com Crosswalk.com Catholic.com Christianitytoday.com ChristianPost.com
The ChristianPost.com diverse 7.5 Million unique users each month that consists of consumers who are influential
(such as Pastors/Church Leaders), affluent and are business and ministry decision-makers. Marketers and agencies
can also reach young, active, and tech-savvy consumers by advertising on the ChristianPost.com who are very
engaged with the site by delivering over 32 Million Page Views per month.
2 The Christian Post Media Kit 2011 T (202) 560-5205 F (202) 280-1313 E cpadvertising@christianpost.com
3. The Christian Post Media Kit 2011
demographics
Total US Traffic: 7.5M Unique Visitors per Month
Total Global Traffic: 11M Unique Visitors per Month
Total 32M Page Views per Month
Time Spent Per Person: 14.7 minutes
Us demographics
3 The Christian Post Media Kit 2011 T (202) 560-5205 F (202) 280-1313 E cpadvertising@christianpost.com
4. The Christian Post Media Kit 2011
advertising cost per thousand (cpm): $25.00 cost per click (cpc): $5.00
Banner and Web Promotion
Home Page Section Page Article Page
diMeNSioNS STaNdard FiLe WeigHT FLaSH FiLe WeigHT aNiMaTioN/LoopS FiLe TypeS
Leaderboard 728 x 90 20k 30k 3 loops
FuLL baNNer 468 x 60 20k 30k 3 loops dHTML, Flash, giF, HTML,
300 x 250 25k 30k 3 loops Javascript/jscript, Jpeg
recTaNgLe
MiNi Square 120 x 90 15k 20k 3 loops
TexT SpeciFicaTioNS Maximum character Length: Header: 36 (one line only) body: 16 urL: 44 (one line only)
Terms and Conditions Banner design
30-second maximum for any animation. We can create GIF and Flash banner ads.
Creative with a white background must have a minimum Banner design cost can vary.
1-pixel border to differentiate ad from editorial content.
Please allow at least one week for banner creation.
Up to 3 additional loads of up to 50K each may be initiated
after a user moves their cursor over or clicks on the ad. Photos and text must be submitted to your account representative.
We accept GIF, JPEG, & Rich Media ads
4 The Christian Post Media Kit 2011 T (202) 560-5205 F (202) 280-1313 E cpadvertising@christianpost.com
5. The Christian Post Media Kit 2011
advertising
Banner and Web Promotion
CP TodaY:
Get latest headlines from The Christian Post delivered to
your inbox every day.
CP WeeKLY neWsLeTTer:
Get a weekly roundup of the top Christian news stories
delivered to your inbox every week.
. reach 1.25 million readers through a daily or weekly e-newsletter
. target specific groups (pastors, men, women etc.)
diMeNSioNS
recTaNgLe 300 x 250
Wide SkyScraper 160 x 600
direct hTML e-mail
. reach 750 thousands subscribers
with your message only.
. target specific groups (pastors, men, mothers etc.)
5 The Christian Post Media Kit 2011 T (202) 560-5205 F (202) 280-1313 E cpadvertising@christianpost.com
6. The Christian Post Media Kit 2011
sponsorship opportunities
home Page article Page
Place your message on the Home Page of the nation’s top Placement on the Article Page ensures you will reach
daily Christian news site. Through Home Page placements, the broadest audience on The Christian Post.Your ad will
you have the ability to control some of the most valuable be viewed on more than 100,000 articles. Each article is
advertising space on ChristianPost.com, while building searchable on various search engines. Your advertisement
message and product awareness. With the Home Page will be viewable as users read articles pertaining to their
Rectangle, the Home Page Masthead, or the Home Page interest.
Sponsor Logo, you maximize the impact of your marketing
“
and advertising messages to The Christian Post audience.
“
“Because the people behind The Christian Post are of noble
”
character and believe in a Christian worldview, they produce
The scope of The Christian Post is impressive. Clearly, wholesome ‘bread’ for their readers.”
they are walking down nearly every fork in the road.
The Christian Post provides fair and balanced reporting on Rev. Mark Creech, Exec.
Dir. of Christian Action League of North Carolina, Inc
events nationally and across the globe but they don’t stop
there… The Christian Post conveniently offers readers the
opportunity to keep current with what’s happening in the What ChristianPost.com
sponsorship of special Coverage
”
church and the world. For me a visit to Christianpost.com is
a daily occurrence. readers advertising messages with highly sought-
Integrate your
say…
Dr. Warren Throckmorton,
Dir. of College Counseling & Ass. Prof. at Grove City College after special coverage that appears throughout the year,
such as Christmas or Easter. In addition, ChristianPost.com
regularly features special coverage of breaking news. Past
examples include the final Billy Graham crusade, Hurricane
Katrina, and the National Religious Broadcasters Conven-
sponsored archives tion.
Sponsored archives are the perfect customizable product to
“ ”
achieve direct response. Leverage the nation’s largest daily
searchable archive of Christian news. Specific keywords
are chosen to create a custom archive that best fits your au- I love The Christian Post!
Rick Warren,
dience and positioning. Sponsored Archives are promoted author of Purpose Driven Life & pastor of Saddleback Church
on ChristianPost.com through branded house ads and text
links.
Tools sponsorship Geotargeting
Become an integrated part of a reader’s experience on Geotargeting is one of the most exciting ways to reach local
ChristianPost.com. By sponsoring tools like the CP e-News- audiences on the Internet. Using advanced tracking tech-
letter, the search engine, the News Ticker, or the RSS feed, nology, you can choose to target certain cities at a lower
you have the opportunity to carry a message throughout a cost and with better results.
user’s complete experience on the site.
6 The Christian Post Media Kit 2011 T (202) 560-5205 F (202) 280-1313 E cpadvertising@christianpost.com