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The ChrisTian PosT
 Then you will know the truth, and the truth will set you free. (JN 8:32)

 Media KiT 2011

 The Christian Post is the most comprehensive source of news
 for Christians in the world, with national and international coverage
 of current events affecting and involving Christian leaders,
 church bodies, ministries, mission agencies, schools, businesses,
 the general Christian public, and much more.
 The Christian Post is your window into today’s Christian world.




www.christianpost.com 529 14th Street NW, #440, Washington DC 20045 T (202) 560-5205 F (202) 280-1313 E cpadvertising@christianpost.com
The Christian Post Media Kit 2011




about Us
everything you need to know about the world today
The Christian Post is the nation’s most promising and fast growing online news company and was established with the vision of
delivering news, information, and commentaries relevant to the United States and the World. The Christian Post also draws greater
attention to notable activities of influential figures such as Pastors, Church Leaders and CEO in United States and around the world.

Since its establishment, the company has developed Christianpost.com, the online Christian portal Crossmap.com, the Christian
broadcast website Goodnewsline.com along with a partnership with worldwide network of Christian media companies such as
Breathecast.com and BiblePortal.com.

Christianpost.com, the flagship of The Christian Post Company, has quickly grown to become a leading online news
publication in the United States. With daily updates throughout the day on domestic and international issues
and events, The Christian Post aspires to become the most influential news media company in the world.



The Market Traffic Rank                                                                                                    757
Reach the target market of your choice through a trusted multiplatform network of sites.
76.5 percent of Americans profess that they are Christian - that’s over 159 million followers.
Christians are generally well educated, affluent, and influential. Christian periodical readers
are active consumers who, as a group, have tremendous buying power.
The Christian Post will maximize your advertising spending by targeting a specific market.
                                                                                                          2,481
                                                                                 2,752
                                                          3,848


                                    24,369


                             Worldmag.com         Crosswalk.com            Catholic.com Christianitytoday.com ChristianPost.com



The ChristianPost.com diverse 7.5 Million unique users each month that consists of consumers who are influential
(such as Pastors/Church Leaders), affluent and are business and ministry decision-makers. Marketers and agencies
can also reach young, active, and tech-savvy consumers by advertising on the ChristianPost.com who are very
engaged with the site by delivering over 32 Million Page Views per month.



2 The Christian Post Media Kit 2011 T (202) 560-5205 F (202) 280-1313 E cpadvertising@christianpost.com
The Christian Post Media Kit 2011



demographics
Total US Traffic: 7.5M Unique Visitors per Month
Total Global Traffic: 11M Unique Visitors per Month
Total 32M Page Views per Month
Time Spent Per Person: 14.7 minutes

Us demographics




3 The Christian Post Media Kit 2011 T (202) 560-5205 F (202) 280-1313 E cpadvertising@christianpost.com
The Christian Post Media Kit 2011




advertising                                  cost per thousand (cpm): $25.00 cost per click (cpc): $5.00


Banner and Web Promotion

                  Home Page                                      Section Page                                         Article Page




                                           diMeNSioNS    STaNdard FiLe WeigHT   FLaSH FiLe WeigHT   aNiMaTioN/LoopS              FiLe TypeS


      Leaderboard                         728 x 90               20k                30k               3 loops
      FuLL baNNer                         468 x 60               20k                30k               3 loops          dHTML, Flash, giF, HTML,
                                          300 x 250              25k                30k               3 loops          Javascript/jscript, Jpeg
      recTaNgLe
      MiNi Square                         120 x 90               15k                20k               3 loops
      TexT SpeciFicaTioNS                  Maximum character Length:   Header: 36 (one line only)   body: 16 urL: 44 (one line only)




Terms and Conditions                                                             Banner design
    30-second maximum for any animation.                                              We can create GIF and Flash banner ads.


    Creative with a white background must have a minimum                              Banner design cost can vary.
    1-pixel border to differentiate ad from editorial content.
                                                                                      Please allow at least one week for banner creation.
    Up to 3 additional loads of up to 50K each may be initiated
    after a user moves their cursor over or clicks on the ad.                         Photos and text must be submitted to your account representative.


    We accept GIF, JPEG, & Rich Media ads




4 The Christian Post Media Kit 2011 T (202) 560-5205 F (202) 280-1313 E cpadvertising@christianpost.com
The Christian Post Media Kit 2011




advertising
Banner and Web Promotion

CP TodaY:
Get latest headlines from The Christian Post delivered to
your inbox every day.


CP WeeKLY neWsLeTTer:
Get a weekly roundup of the top Christian news stories
delivered to your inbox every week.
. reach 1.25 million readers through a daily or weekly e-newsletter
. target specific groups (pastors, men, women etc.)




                                          diMeNSioNS

    recTaNgLe                             300 x 250
    Wide SkyScraper                       160 x 600




direct hTML e-mail

. reach 750 thousands subscribers
 with your message only.
. target specific groups (pastors, men, mothers etc.)




5 The Christian Post Media Kit 2011 T (202) 560-5205 F (202) 280-1313 E cpadvertising@christianpost.com
The Christian Post Media Kit 2011




sponsorship opportunities
home Page                                                                       article Page
Place your message on the Home Page of the nation’s top                         Placement on the Article Page ensures you will reach
daily Christian news site. Through Home Page placements,                        the broadest audience on The Christian Post.Your ad will
you have the ability to control some of the most valuable                       be viewed on more than 100,000 articles. Each article is
advertising space on ChristianPost.com, while building                          searchable on various search engines. Your advertisement
message and product awareness. With the Home Page                               will be viewable as users read articles pertaining to their
Rectangle, the Home Page Masthead, or the Home Page                             interest.
Sponsor Logo, you maximize the impact of your marketing




                                                                             “
and advertising messages to The Christian Post audience.




“
                                                                                 “Because the people behind The Christian Post are of noble




                                                                                                                          ”
                                                                                character and believe in a Christian worldview, they produce
 The scope of The Christian Post is impressive. Clearly,                        wholesome ‘bread’ for their readers.”
they are walking down nearly every fork in the road.
The Christian Post provides fair and balanced reporting on                                                                  Rev. Mark Creech, Exec.
                                                                                                    Dir. of Christian Action League of North Carolina, Inc
events nationally and across the globe but they don’t stop
there… The Christian Post conveniently offers readers the
opportunity to keep current with what’s happening in the                     What ChristianPost.com
                                                                               sponsorship of special Coverage



                    ”
church and the world. For me a visit to Christianpost.com is
a daily occurrence.                                                          readers advertising messages with highly sought-
                                                                               Integrate your
                                                                                              say…
                                            Dr. Warren Throckmorton,
             Dir. of College Counseling & Ass. Prof. at Grove City College      after special coverage that appears throughout the year,
                                                                                such as Christmas or Easter. In addition, ChristianPost.com
                                                                                regularly features special coverage of breaking news. Past
                                                                                examples include the final Billy Graham crusade, Hurricane
                                                                                Katrina, and the National Religious Broadcasters Conven-
sponsored archives                                                              tion.
Sponsored archives are the perfect customizable product to




                                                                             “                                          ”
achieve direct response. Leverage the nation’s largest daily
searchable archive of Christian news. Specific keywords
are chosen to create a custom archive that best fits your au-                    I love The Christian Post!
                                                                                                                                          Rick Warren,
dience and positioning. Sponsored Archives are promoted                                    author of Purpose Driven Life & pastor of Saddleback Church
on ChristianPost.com through branded house ads and text
links.



Tools sponsorship                                                               Geotargeting
Become an integrated part of a reader’s experience on                           Geotargeting is one of the most exciting ways to reach local
ChristianPost.com. By sponsoring tools like the CP e-News-                      audiences on the Internet. Using advanced tracking tech-
letter, the search engine, the News Ticker, or the RSS feed,                    nology, you can choose to target certain cities at a lower
you have the opportunity to carry a message throughout a                        cost and with better results.
user’s complete experience on the site.




6 The Christian Post Media Kit 2011 T (202) 560-5205 F (202) 280-1313 E cpadvertising@christianpost.com

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Cp Mediakit 2011

  • 1. The ChrisTian PosT Then you will know the truth, and the truth will set you free. (JN 8:32) Media KiT 2011 The Christian Post is the most comprehensive source of news for Christians in the world, with national and international coverage of current events affecting and involving Christian leaders, church bodies, ministries, mission agencies, schools, businesses, the general Christian public, and much more. The Christian Post is your window into today’s Christian world. www.christianpost.com 529 14th Street NW, #440, Washington DC 20045 T (202) 560-5205 F (202) 280-1313 E cpadvertising@christianpost.com
  • 2. The Christian Post Media Kit 2011 about Us everything you need to know about the world today The Christian Post is the nation’s most promising and fast growing online news company and was established with the vision of delivering news, information, and commentaries relevant to the United States and the World. The Christian Post also draws greater attention to notable activities of influential figures such as Pastors, Church Leaders and CEO in United States and around the world. Since its establishment, the company has developed Christianpost.com, the online Christian portal Crossmap.com, the Christian broadcast website Goodnewsline.com along with a partnership with worldwide network of Christian media companies such as Breathecast.com and BiblePortal.com. Christianpost.com, the flagship of The Christian Post Company, has quickly grown to become a leading online news publication in the United States. With daily updates throughout the day on domestic and international issues and events, The Christian Post aspires to become the most influential news media company in the world. The Market Traffic Rank 757 Reach the target market of your choice through a trusted multiplatform network of sites. 76.5 percent of Americans profess that they are Christian - that’s over 159 million followers. Christians are generally well educated, affluent, and influential. Christian periodical readers are active consumers who, as a group, have tremendous buying power. The Christian Post will maximize your advertising spending by targeting a specific market. 2,481 2,752 3,848 24,369 Worldmag.com Crosswalk.com Catholic.com Christianitytoday.com ChristianPost.com The ChristianPost.com diverse 7.5 Million unique users each month that consists of consumers who are influential (such as Pastors/Church Leaders), affluent and are business and ministry decision-makers. Marketers and agencies can also reach young, active, and tech-savvy consumers by advertising on the ChristianPost.com who are very engaged with the site by delivering over 32 Million Page Views per month. 2 The Christian Post Media Kit 2011 T (202) 560-5205 F (202) 280-1313 E cpadvertising@christianpost.com
  • 3. The Christian Post Media Kit 2011 demographics Total US Traffic: 7.5M Unique Visitors per Month Total Global Traffic: 11M Unique Visitors per Month Total 32M Page Views per Month Time Spent Per Person: 14.7 minutes Us demographics 3 The Christian Post Media Kit 2011 T (202) 560-5205 F (202) 280-1313 E cpadvertising@christianpost.com
  • 4. The Christian Post Media Kit 2011 advertising cost per thousand (cpm): $25.00 cost per click (cpc): $5.00 Banner and Web Promotion Home Page Section Page Article Page diMeNSioNS STaNdard FiLe WeigHT FLaSH FiLe WeigHT aNiMaTioN/LoopS FiLe TypeS Leaderboard 728 x 90 20k 30k 3 loops FuLL baNNer 468 x 60 20k 30k 3 loops dHTML, Flash, giF, HTML, 300 x 250 25k 30k 3 loops Javascript/jscript, Jpeg recTaNgLe MiNi Square 120 x 90 15k 20k 3 loops TexT SpeciFicaTioNS Maximum character Length: Header: 36 (one line only) body: 16 urL: 44 (one line only) Terms and Conditions Banner design 30-second maximum for any animation. We can create GIF and Flash banner ads. Creative with a white background must have a minimum Banner design cost can vary. 1-pixel border to differentiate ad from editorial content. Please allow at least one week for banner creation. Up to 3 additional loads of up to 50K each may be initiated after a user moves their cursor over or clicks on the ad. Photos and text must be submitted to your account representative. We accept GIF, JPEG, & Rich Media ads 4 The Christian Post Media Kit 2011 T (202) 560-5205 F (202) 280-1313 E cpadvertising@christianpost.com
  • 5. The Christian Post Media Kit 2011 advertising Banner and Web Promotion CP TodaY: Get latest headlines from The Christian Post delivered to your inbox every day. CP WeeKLY neWsLeTTer: Get a weekly roundup of the top Christian news stories delivered to your inbox every week. . reach 1.25 million readers through a daily or weekly e-newsletter . target specific groups (pastors, men, women etc.) diMeNSioNS recTaNgLe 300 x 250 Wide SkyScraper 160 x 600 direct hTML e-mail . reach 750 thousands subscribers with your message only. . target specific groups (pastors, men, mothers etc.) 5 The Christian Post Media Kit 2011 T (202) 560-5205 F (202) 280-1313 E cpadvertising@christianpost.com
  • 6. The Christian Post Media Kit 2011 sponsorship opportunities home Page article Page Place your message on the Home Page of the nation’s top Placement on the Article Page ensures you will reach daily Christian news site. Through Home Page placements, the broadest audience on The Christian Post.Your ad will you have the ability to control some of the most valuable be viewed on more than 100,000 articles. Each article is advertising space on ChristianPost.com, while building searchable on various search engines. Your advertisement message and product awareness. With the Home Page will be viewable as users read articles pertaining to their Rectangle, the Home Page Masthead, or the Home Page interest. Sponsor Logo, you maximize the impact of your marketing “ and advertising messages to The Christian Post audience. “ “Because the people behind The Christian Post are of noble ” character and believe in a Christian worldview, they produce The scope of The Christian Post is impressive. Clearly, wholesome ‘bread’ for their readers.” they are walking down nearly every fork in the road. The Christian Post provides fair and balanced reporting on Rev. Mark Creech, Exec. Dir. of Christian Action League of North Carolina, Inc events nationally and across the globe but they don’t stop there… The Christian Post conveniently offers readers the opportunity to keep current with what’s happening in the What ChristianPost.com sponsorship of special Coverage ” church and the world. For me a visit to Christianpost.com is a daily occurrence. readers advertising messages with highly sought- Integrate your say… Dr. Warren Throckmorton, Dir. of College Counseling & Ass. Prof. at Grove City College after special coverage that appears throughout the year, such as Christmas or Easter. In addition, ChristianPost.com regularly features special coverage of breaking news. Past examples include the final Billy Graham crusade, Hurricane Katrina, and the National Religious Broadcasters Conven- sponsored archives tion. Sponsored archives are the perfect customizable product to “ ” achieve direct response. Leverage the nation’s largest daily searchable archive of Christian news. Specific keywords are chosen to create a custom archive that best fits your au- I love The Christian Post! Rick Warren, dience and positioning. Sponsored Archives are promoted author of Purpose Driven Life & pastor of Saddleback Church on ChristianPost.com through branded house ads and text links. Tools sponsorship Geotargeting Become an integrated part of a reader’s experience on Geotargeting is one of the most exciting ways to reach local ChristianPost.com. By sponsoring tools like the CP e-News- audiences on the Internet. Using advanced tracking tech- letter, the search engine, the News Ticker, or the RSS feed, nology, you can choose to target certain cities at a lower you have the opportunity to carry a message throughout a cost and with better results. user’s complete experience on the site. 6 The Christian Post Media Kit 2011 T (202) 560-5205 F (202) 280-1313 E cpadvertising@christianpost.com