I gave a presentation on building a landing page and a pitch as a Minimal Viable Product (MVP) for a Lean Start-up Machine event in Boston.

1. How to Craft Your
Landing Page
& Pitch

2. #inbound12
MAGGIE
GEORGIEVA
@mgieva

3. What Is a Landing Page & Why Should I Use One
How to Craft My Pitch
Tools of the Trade
1
2
3
Steps to Creating Lovable Marketing Offers:

4. DEFINITION OF A
LANDING PAGE
A web page with
a form on it

5. PITCH
Description & image
FORM
Capture visitors

6. Why Should You Do This?

7. First, sell it.
Then, make it.

8. It Is Your MVP
Maximum validated learning with minimum effort
Minimum opportunity cost
Rapid testing and iteration

9. It Gets You Focused
Identify the problem
Identify the solution

10. It Is Measurable
Define a goal
Use metrics to track it
Enjoy the validated learning

11. CRAFTING YOUR
PITCH
What Makes a
Strong Pitch

12. Brevity & Specifics
Keep it brief & to the point
Use bullet points
Be clear in your language

15. Make It Visual
Use real images
Convey an emotional message
Articulate value through image
Place form above the fold

18. Use Social Proof
Social messages (e.g., tweets)
Quotes
List customers

21. Emphasize the Call-to-Action
Make the ‘ask’ at the end of the pitch
Use actionable language

24. TOOLS OF
THE TRADE
What tools can I use

25. landing
Page
TY
page
visuals
copy
form
call-to-
action
BUILD

28. blog
calls-to-
action
social
ads
email
keywords
PROMOTE

31. THANK
YOU.