Identify, Unify, Multiply

2. At Beck Media & Marketing, we work with businesses large, small, and everywhere in between to distill
marketplace messaging to its most persuasive form, unify that message across digital properties and print
collateral, and then multiply that message across myriad media and nontraditional platforms.
Indentify who you are, why you matter, what you stand for, and what makes you different
Positioning ….….….….….….….….….….….….….….….….….….….….….….…. 3
Unify that message across digital platforms and properties
Website, Landing Page and Microsite Development ….….….….….….. 4
Multimedia News Releases ….….….….….….….….….….….….….….….…... 5
Multiply the reach of that message
Media Relations …….….….….….…….….….….….….….….….….….….….….... 6
Executive Visibility and Speaking Opportunities …….….….….….….….. 7
Television Show Publicity …….………..………………………………..….….…… 8
Special Event and “Big Idea” Marketing …….………..…………..….….…… 9
Paid Digital Media Advisory …………………….….….….….……..….….….….. 10
Media Partnerships …………………….….….……………...….……..….….….….. 11
Example Work About Us
Brand Partnership Activation …………………….. 12 Our Clients ……………………………….……. 17
Social Media Marketing ……………………….……. 13 Contact …………………………………….……. 18
Custom Facebook Page Design …………………. 14
Special Event & Social Media Marketing …… 15
Custom Landing Page Consultation …………… 16
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3. Positioning
Positioning is at the heart of all our services, and should be at the heart of your business. Being able to articulate your competitive market position—
why your company matters, how your company is different, and why your audience will care—is essential in pursuit of any business goal. The story and
tone developed here establish how your company should be communicated in all advertising, marketing, and public relations messaging, and will leave
you confident that all recommendations made from this point forward—be they branding decisions, earned or paid media placements, or creative
marketing concepts—are informed by a profound understanding of what makes your business unique.
A face-to-face or phone deep-dive into how you view your business, brand, product, or service leads to a concise, persuasive company message and
competitive market position from which all your marketing materials are developed, including:
o Company backgrounder
o Executive biographies
o Updated website copy
o Refreshed media materials
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4. Website, Landing Page and Microsite Development
Once your company’s positioning has been refined, and media materials created, Beck Media & Marketing can lead the translation of your unique
market offering to affiliated digital properties. We offer start-to-finish site consultation—from complete website maps with page-summary breakdowns,
to temporary landing page layouts, to microsite designs that include lead-generation funnels to direct audiences to the most pressing business
initiatives. Whether your business will be appearing at an upcoming conference, offering a direct-to-customer promotion, or unveiling a new product
altogether, we will help optimize your web properties.
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5. Multimedia News Releases
Standard text press releases no longer represent the whole of a news story. Our outreach to new-media outlets and the ever-growing base of digital
publications is uniquely powered by our creation of customized Multimedia News Releases, or “MNRs.” MNRs are interactive news releases containing
video, audio, web and print-resolution images, and any other digital content related to a news story. MNRs provide journalists, bloggers and others with
all the tools they need—in a single, streamlined, web-based location—to understand and report on today’s media-rich and multi-dimensional news
stories. Providing relevant imagery and video that has been curated in advance allows our clients to “own” not only the text narrative of a news story,
but the visual positioning as well.
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6. Media Relations
Earned media builds credibility, reinforces trust, and tells the deeper story behind your company, product, or service. Beck Media &
Marketing has deeply developed relationships with journalists and analysts across multiple industries, and we generate earned-media
placements that positively impact a target audience’s awareness and perception of a company. We know what your target audience reads
and watches, and have demonstrated repeated success in inspiring the right media outlets and contacts to tell our clients’ stories.
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7. Executive Visibility and Speaking Opportunities
Each time a company participates in a key industry event, or an executive speaks at a conference or is quoted in an article, the company’s
relevance and value to the industry is re-affirmed and its leadership position is publicly validated. Beck Media & Marketing has established
relationships with an array of conference producers and bookers. We maintain up to date lists of conferences and events, and frequently
design panels to showcase our clients’ expertise before the right audiences.
For executives with exceptional name recognition, Beck Media & Marketing consults on paid speaking opportunities, including corporate
retreats, product launches, and non-profit events, and acts as a liaison between our clients and event hosts to negotiate rates, maximize
exposure in marketing collateral, and coordinate travel and lodging.
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8. Television Show Publicity
Beck Media & Marketing is regularly retained by broadcast and cable networks, syndicators, and independent production companies to
create and implement creative television show publicity plans. We work with a vast network of consumer/entertainment/pop culture
journalists and bloggers to achieve the results that drive awareness, buzz and tune-in. With a combination of PR and marketing thinking, we
complement the work of our network counterparts as we work toward common goals.
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9. Special-Event and “Big Idea” Marketing
Beck Media & Marketing prides itself on coming up with creative ways to get our clients’ messages out. Industry events, trade shows, and launch parties
present valuable opportunities to increase industry exposure, reinforce messaging, and raise awareness. We increase the return on investment for
participating in or hosting these events by executing creative on-site activities designed to be engaging and shareable across social media during the
event, and remain memorable long after the fact.
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10. Paid Digital Media Advisory
With your positioning defined, media materials drafted, and owned digital properties in place, focused media buys on platforms that reach
your prime demographic will raise to new heights the awareness of your company, product, service, or programming. With a deeply
experienced team of professionals, Beck Media & Marketing has a sharp understanding of where our clients’ online audiences live, and can
identify outlets that reach the core of any demographic, ensuring the largest return on investment for a given marketing spend. Our team
has relationships with advertising departments at some of the most prominent media properties in the U.S., and can deploy strategic ad
buys, negotiate preferential rates, secure value-added opportunities, and coordinate creation of materials with your design team.
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11. Media Partnerships
Media Partnerships lie between earned publicity and paid media. For these initiatives, we find a cross-promotional angle that appeals to
both our client, and the audience that we are trying to reach. This generally consists of relationship building with marketing departments of
media companies rather than editorial or advertising departments. The end result is more overt than editorial placement, and more
creative than a traditional media buy.
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12. Example Work: Brand Partnership Activation
Client Year
Content & Co 2011-2012
Content & Co is the Los Angeles-based brand
studio known for bringing brands, talent,
and distribution together for innovative and
mutually beneficial content partnerships.
The brands finance original content that
appeals to their target audiences, the talent
work on passion projects without studio
interference, and the distributors get top
quality content that attracts desirable
demos to their platforms (TV, web, social).
Beck Media & Marketing is embedded in the
Content & Co work flow, collaborating with
all parties on each project to maximize
beneficial earned media attention across
trade and consumer media. Top-tier,
targeted media outlets including Advertising
Age, New York Times, Wall Street Journal
and all of the entertainment trades routinely
cover Content & Co’s news. Moreover, CEO
Stuart McLean has become a frequent
participant in visibility-raising industry
conferences and events, and Content & Co’s
projects have received accolades for their
innovation and effectiveness.
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13. Example Work: Social Media Marketing
Client Year
NBC Universal 2011
NBC Universal hosted their 2011
Summer Press Day at The Langham
Huntington Hotel in Pasadena,
California. The annual event features
top talent from the network’s
upcoming slate of programming and is
a highly exclusive, press-only affair.
To expand consumer buzz
surrounding the event and featured
shows, Beck Media & Marketing
conceived and executed a social
media-powered Q&A between top
NBC talent and major online
entertainment news sites. Plugged-in
television enthusiasts submitted
questions to on-site reporters via
Facebook and Twitter and the
reporters then asked talent the best
questions during an in-person
exclusive interview. Talent answers
were then published as news articles,
sustaining live social media buzz
throughout the day—from question
submission through interview posting.
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14. Example Work: Custom Facebook Page Design
Client Year
Squarz 2011
Social shopping startup Squarz was
looking for a way to retain—in the
form of “Likes”—more of the traffic
coming across their Facebook page
during their pre-launch phase. Beck
Media & Marketing implemented a
tactic referred to as “fan gating,”
where valuable content is barricaded
behind the “Like.” With this
technique, users are teased with a
display of locked content and
promised the content will be
unlocked and viewable upon Liking
the page.
Beck Media & Marketing designed
and coded a custom Facebook
landing tab—branded in the style of
the Squarz website—which
barricaded clues about the platform
behind the “Like.” Curious users that
had been funneled to the page via
Twitter and e-mail landed on the
custom tab and were enticed to
“Like” the page in order to unlock
the clues about the platform.
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15. Example Work: Special Event & Social Media Marketing
Client Year
NBC Universal 2011
NBC Universal hosted an A-list premiere
event for their superhero drama series
“The Cape” at The Henry Fonda Music Box
in Hollywood. The network invited several
hundred of their top contacts: television
fans and enthusiasts, NBC supporters,
industry influencers, and show critics.
NBC had an interactive element planned
for the event as well: a green-screen
photo booth where guests could have
their faces superimposed into a branded
comic book cover, the image of which
could be downloaded at a later time.
NBC asked Beck Media & Marketing to
add a social media layer that could amplify
buzz of the premiere beyond the walls of
the physical venue, and into the online
networks of the influencers in attendance.
Beck Media & Marketing worked closely with NBC’s Event and Operations Director to equip the area around the photo booth with four
internet-connected computer kiosks. These kiosks permitted guests to access their photos mere minutes after they had been taken, and
immediately push those photos out to online networks via Facebook, Twitter, and direct e-mail.
Beck Media & Marketing also coordinated with the event’s photo vendor to customize the default share message that accompanied each
photo. Sharing on Facebook included the show tune-in information, and sharing on Twitter included the custom hashtag #TheCape.
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16. Example Work: Custom Landing Page Consultation
Client Year
Swivel by FaceCake 2012
When augmented-reality dressing
room Swivel by FaceCake was chosen
to be featured by Microsoft at the
2012 International Consumer
Electronics Show in Las Vegas, and
National Retail Federation EXPO in
New York, FaceCake had to rapidly
overhaul its web presence for the
product.
Along with refining Swivel by
FaceCake’s marketing position and
media collateral, Beck Media &
Marketing translated the refreshed
messaging into a highly visual, digital
form, and optimized the Swivel
homepage to funnel the flurry of new
visitors into contact forms specific to
the respective conference
appearances.
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17. Selected Current and Past Clients & Projects
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18. Contact
Beck Media & Marketing
Santa Monica | New York
Beck Media & Marketing (Main Office)
1832 Franklin Street
Santa Monica, CA 90404
310/300-4800
info@beckmedia.com
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