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E-BusinessIntro to Marketing Chapter 4,[object Object]
What is E-Business?,[object Object],	The wide range of business activities that take place through the internet.  Categories are:,[object Object],E-tailing – virtual stores,[object Object],B-2-B,[object Object],Electronic data interchanges,[object Object],Email, IM, blogs, podcast,[object Object],Gathering demographic & product info,[object Object]
Electronic Marketing Components,[object Object],E-marketing ,[object Object],Computer and non-computer technologies,[object Object],Creating, distributing, promoting, and pricing goods and services to a target market over the Internet.,[object Object],Downloading music & videos,[object Object],Booking a flight,[object Object],Sending your printing to FedEx Kinkos,[object Object],E-marketing = B2C,[object Object]
Opportunities of E-Marketing:,[object Object],E-commerce offers the following benefits:,[object Object],Global Reach ,[object Object],Personalization,[object Object],Interactive Marketing,[object Object],Right-time Marketing,[object Object],Integrated Marketing,[object Object]
B-2-B E-Marketing,[object Object],Using the internet for business transactions between organizations,[object Object],More Cost Effective,[object Object]
Electronic Data Interchange EDI,[object Object],Exchange of price quotes, purchase orders, invoices, inventory status,[object Object],Computer-to-Computer,[object Object],Retail Link ,[object Object],Procter & Gamble can look up Wal-Mart’s sales data in order to manage their own inventory.,[object Object]
B2C E-Marketing,[object Object],Selling Directly to Consumers over the Internet,[object Object]
Benefits of B2C   E-Marketing,[object Object],Competitive Prices,[object Object],Convenience,[object Object],Personalized Service,[object Object]
Online Buyers,[object Object],Typical internet user is 35-64 years old,   highly educated, urban, and affluent.,[object Object],Use among older Americans has increased rapidly,[object Object]
Online Sellers,[object Object],Customers have no opportunity to smell or touch products,[object Object],Books, music, computer hardware and software travel and concert tickets are the most popular goods and services sold on the Internet,[object Object],Top 5,[object Object],Travel ,[object Object],Hardware & Software,[object Object],Cars/parts,[object Object],Apparel,[object Object],Home Furnishings,[object Object]
Challenges,[object Object],Encryption,[object Object],Encoding data,[object Object],Secure Sockets Layer,[object Object],Public key encrypts the information and a private unique key is used to decipher it,[object Object],Privacy Issues,[object Object],Cookies, spyware, collecting information, firewalls,[object Object]
Internet Functions,[object Object],1.	Communication,[object Object],2.	Information,[object Object],3.	Entertainment,[object Object],4.	Business,[object Object]
1. Marketing & Web Communication,[object Object],Email,[object Object],Online Communities & Social Networks,[object Object],Discussion groups,[object Object],Newsgroups,[object Object],Electronic Bulletin Boards,[object Object],Info for specific interests & announcements,[object Object]
Marketing and Web Communication,[object Object],Blogs,[object Object],Journal for individual or organization,[object Object],Good and bad feedback on the product,[object Object],Wiki,[object Object],Web page that anyone can edit,[object Object],Podcast,[object Object],Audio or video file that can be downloaded from a website to a digital device,[object Object],Promotions,[object Object],Banner & Pop-up Ads,[object Object]
2. Information,[object Object],Search Engines,[object Object],Google,[object Object],Publications,[object Object],Newsgroups,[object Object],Government Sites,[object Object],Educational Services,[object Object]
3. Entertainment,[object Object],Games,[object Object],Radio and TV programming, music,[object Object],Marketers can offer competitive prices, speed, and boundless services.,[object Object],Geography no longer limits the size of the marketplace.,[object Object],Electronic books,[object Object],Live news, sports, concerts,[object Object]

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Ch 4

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Notes de l'éditeur

  1. Ninety – three percent of e-business activity is B2B
  2. SSL example - Versign